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La Gestion del Marketing de Servicios
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La Gestion del Marketing de Servicios

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Paperback, 0 pages
Published October 28th 2003 by Ediciones Granica, S.A. (first published October 2003)
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Esteban Mulki
Feb 20, 2013 Esteban Mulki rated it it was amazing
Rotundo: el mejor libro disponible en español sobre administración aplicada a empresas de servicios. Aún cuando en el título conviven las palabras "gestión" y "marketing", la primera es la de mayor peso en el trabajo de estos dos autores uruguayos.

La amplitud en la cobertura de los temas elegidos, la profundidad de los mismos y la indicación de la bibliografía complementaria es impecable. Funciona a nivel teórico y a nivel práctico y es un libro que puede leerse de corrido tanto como puede utili
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