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The Southwest Airlines Way

3.69  ·  Rating Details ·  216 Ratings  ·  19 Reviews
"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry."

--Gerard Arpey, CEO, American Airlines

"Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times."

--Thomas A. Kochan, professor,
ebook, 320 pages
Published January 9th 2003 by McGraw-Hill Education (first published December 30th 1899)
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Josh Steimle
Oct 31, 2011 Josh Steimle rated it really liked it  ·  review of another edition
Short, but not short on detail. The book effectively gives away the "secrets" of how Southwest has managed to grow every year, be profitable every year, and pretty much lead the entire industry for 30 years without much serious competition. In a nutshell, it's not certain things they do, it's everything they do. The funny part is that after all these years they still appear to be misunderstood by their competitors and others (i.e. they point out how a major union leader said their competitive ad ...more
Omar Halabieh
Sep 29, 2013 Omar Halabieh rated it really liked it  ·  review of another edition
Below are key excerpts from the book that I found particularly insightful:

1- "How did this remarkable transformation occur? How did Southwest grow from an idiosyncratic Texas airline to an organization that managers all over the world are seeking to emulate? Efficiency...Quality...Controlled Growth Demand for Reliable Low-Fare Travel...Competitive Threats...Success Factors—Leadership, Culture, Strategy, and Coordination."

2- "However, leadership is not confined to the CEO. Leadership is better un
June Ding
I'm interested in the book because I am in airlines. I wish there are more books that are up to date. The secret to Southwest's success seems simple: based on shared goal, shared knowledge and mutual trust. It is basically build high performance relationship with the employees and suppliers. To make it happen consistently though is not easy. The book explained 10 Southwest organisational practices that make it possible, which can be applied to any organisations. Many resonate very well from my o ...more
Yi-hsin Lin
Jul 24, 2012 Yi-hsin Lin rated it it was ok  ·  review of another edition
Shelves: aviation
This book should have been edited down to about 1/3 its length. The author describes ten fundamental principles of Southwest Airlines and how that has allowed them to be very productive and profitable. However, the discussions of each are very similar. A lot of the phrasing was very repetitive.

Much of it seemed very obvious- for example, that if you want to get people to work together efficiently, they need to understand each others' roles and how they fit together- but since the other airlines
Oct 17, 2007 Raghie rated it liked it  ·  review of another edition
Recommends it for: Business people
Reading this book I felt like I was reading about a cult, everyone was happy. A great place to work, everyone gets along and if you don't it is suggested that you leave. Aside from that I thought the book had some great points about the ultimate goals of any business: to have a happy customers and the bottomline. While I thought some of there ideas were a bit much, I thought about the outcome and in that environment it works. Not a bad read but sometimes she droned on and was repetative ...more
Feb 22, 2008 Jackie rated it it was amazing  ·  review of another edition
As an aviation management major in college, I ate this book up. Southwest is a company who really has their act together and it is always fascinating to read about their success. If you're an MBA candidate looking for uses of complex business models, you won't find any here as Southwest's claim to fame boils down to one simple fact: be good to your employees and they will be good to your customers. The difference between Southwest and other companies is that they actually put this theory into ac ...more
Sep 24, 2013 Cathy rated it really liked it  ·  review of another edition
Shelves: non-fiction, labor
Union section helpful

pg 181 182Union represtation can also provide an avenue fo employee voice in the the organization, potentilally creating a greater sense of shared goals with their emplouer, so long as employees are not forced to choose between loyatlyt to their union and loyalty to their employer.

also pg 168-176
Mar 02, 2008 Mica rated it really liked it  ·  review of another edition
I just finished this one on CD as well, it's a great book for understanding how successful businesses could be run. Good ideas for relationships in the workplace. I wouldn't mind working with South West Airlines one day. :)
Interesting. Provides a strong generalizable case for the competitive advantage of a vision and mission that is truly embedded within the company, as well as the power of employer-employee relationships and an engaged workforce.
The book was a tad repetitive. It had some good insights into what makes Southwest different, and successful. But once it hit those points, it just kept rehashing it from different directions.
Brian Cuban
There are about 3 unique principals in this book that are good across industries. The rest is airline specific stats and such and first year management theories.....
Natalie Dipietro
This is one I like to re-read every couple of years as a reminder. If you touch the service industry at all (and who doesn't), it's a must read
Brent Clifford
Very scientific book. I was looking for a book a little less scientific/study based, and looking for more of how Southwest chooses to operate. Good book though.
M rated it liked it
Jan 08, 2014
William Graham
William Graham rated it it was ok
Jul 17, 2010
Mayur Koikar
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Jul 18, 2016
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Jan 01, 2016
Amie Devero
Amie Devero rated it it was amazing
Sep 04, 2015
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Jan 07, 2017
Fedor Zhernovoy
Fedor Zhernovoy rated it it was amazing
Apr 23, 2011
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Vejay Anand rated it liked it
Oct 18, 2011
Janice Farr
Janice Farr rated it it was amazing
Oct 05, 2014
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Jun 29, 2016
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Adolfo Garcia-Pinedo
Adolfo Garcia-Pinedo rated it it was amazing
Sep 09, 2015
John Connelly
John Connelly rated it it was ok
Jan 24, 2016
David Sperry
David Sperry rated it really liked it
Sep 13, 2016
John Silva
John Silva rated it really liked it
May 17, 2016
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