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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

3.99  ·  Rating Details ·  300 Ratings  ·  14 Reviews
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed ...more
Paperback, 366 pages
Published August 30th 2011 by Wiley (first published January 1st 2011)
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Alain Burrese
Jan 28, 2014 Alain Burrese rated it really liked it
I just finished reading the third edition of “The New Rules of Marketing & PR” by David Meerman Scott. It is a large book, and one that seems to be aimed at larger businesses than small businesses or solo firms, but I do feel anyone interested in marketing and PR can benefit from this book as a reference guide to various aspects of marketing and PR.

Social media is changing all the time, and I noticed that a fourth edition of this book just came out after I picked this one up to read. I'm not
...more
Amelia Mulder
Aug 20, 2013 Amelia Mulder rated it liked it
Recommends it for: PR Professionals and small business owners
Scott's book is definitely a very thorough introduction to new media marketing and PR, especially for "old school" marketers and PR professionals trying to adapt to the changing landscape of their field. However, as someone who has only ever worked in online marketing I found the book a bit obvious or basic, not adding anything to what I already know of the subject.

Scott raises a good point when he says that the difference between the "old rules" and the "new rules" of marketing is that markete
...more
Harmke
Jun 09, 2014 Harmke rated it really liked it  ·  review of another edition
Shelves: business
Het idee was om dit boek te gebruiken als inspiratie voor de online communicatiestrategie voor de kerk. Het werd een ontdekkingsreis naar de mogelijkheden van marketing via internet en een bijspijkercursus online communicatie. Afgelopen jaren wat verwaarloosd, maar het blijkt alles te maken te hebben met klantgericht denken waar ik juist weer wel veel aandacht aan heb besteed. Ben uiteraard na het lezen van het boek nog geen expert, maar weet nu wel waar het om draait en welke keuzes je moet ...more
Lauren
Sep 02, 2013 Lauren rated it it was amazing
I had to read this book for my Social Media course in college, but I actually found myself enjoying it more than I thought I would. Case in point: I normally sell back my books after the semester, and this one is now tucked away safe with my other books. All those interested in social media, as a career or otherwise, should read this book.
Meghan
Aug 20, 2013 Meghan rated it really liked it
Shelves: marketing
I was lucky to spend a few minutes chatting with David at a recent conference. We're both big music geeks. He's seen just about everyone (jealous!) and has some incredible stories. He's also a powerful speaker and marketing visionary. I had to bump this to the top of my to-read list.
Hany Fahmy
May 24, 2016 Hany Fahmy rated it did not like it  ·  review of another edition
One of the worst

One of the worst books I have ever read , very poorly organized , sometimes the chapter head has nothing to do with the content.

It's like a story telling , no real content , just some unorganized stories
Rudi Dewilde
Jan 08, 2016 Rudi Dewilde rated it it was amazing
Shelves: non-fiction
If you blog, make websites or are a marketeer, this book will be your bible. Lots of real life examples, lots of ideas. Read it to be ahead of most of your competitors!
Aaron Slack
Comprehensive

An in-depth look at the modern marketing landscape designed for those with little experience in the new ways. Useful and recommended.
Vincent Vanhoutte
Jul 09, 2014 Vincent Vanhoutte rated it it was amazing
A real comprehensive guide on how society moved from push to pull and how to integrate search engine optimisation and marketing.
Lots of examples which makes it easy to digest.
Time for execution
Pearl
Oct 28, 2013 Pearl rated it it was amazing
A great book to help marketers do a better job achieving their goals as well as helpful in communicating the necessity of a new way of marketing to those who many be more traditional.
Debra Langley
Aug 20, 2013 Debra Langley rated it really liked it
A comprehensive social media classic and a worthwhile read for professional digital marketers and social media newbies alike. It once again all boils down to Content! Content! Content!
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Follow David on Twitter: @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around
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“When people come to you online, they are not looking for TV commercials. They are looking for information to help them make a decision.” 0 likes
“A buyer persona profile is a short biography of the typical customer, not just a job description but a person description,” says Adele Revella,” 0 likes
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