Attracting Investors: A Marketing Approach to Finding Funds for Your Business
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business

4.75 of 5 stars 4.75  ·  rating details  ·  4 ratings  ·  2 reviews
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise...more
Hardcover, 246 pages
Published August 13th 2004 by John Wiley & Sons (first published January 1st 2004)
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Lori Grant
A should-read book on startups for knowledge workers and aspiring entrepreneurs.
Andrey
very useful book for the beginners of business
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
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