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<book id="10639">
  <title><![CDATA[The Paradox of Choice: Why More Is Less]]></title>
  <isbn><![CDATA[0060005696]]></isbn>
  <isbn13><![CDATA[9780060005696]]></isbn13>
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  <default_description>&lt;P&gt;In the spirit of Alvin Toffler's &lt;i&gt;Future Shock&lt;/i&gt;, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.&lt;/P&gt;&lt;P&gt; Whether we&amp;#7269; buying a pair of jeans, ordering a cup of coffee, selecting a long&amp;ndash;distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions&amp;ndash;&amp;ndash;both big and small&amp;ndash;&amp;ndash;have become increasingly complex due to the overwhelming abundance of choice with which we are presented.&lt;/P&gt;&lt;P&gt; We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision&amp;ndash;making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.&lt;/P&gt;&lt;P&gt; In &lt;i&gt;The Paradox of Choice&lt;/i&gt;, Barry Schwartz explains at what point choice&amp;ndash;&amp;ndash;the hallmark of individual freedom and self&amp;ndash;determination that we so cherish&amp;ndash;&amp;ndash;becomes detrimental to our psychological and emotional well&amp;ndash;being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice&amp;ndash;&amp;ndash;from the mundane to the profound challenges of balancing career, family, and individual needs&amp;ndash;&amp;ndash;has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.&lt;/P&gt;&lt;P&gt; By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.&lt;/P&gt;</default_description>
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  <original_publication_year type="integer">2004</original_publication_year>
  <original_title>The Paradox of Choice: Why More Is Less</original_title>
  <rating_dist>total:1090|5:209|4:441|3:335|2:84|1:21|</rating_dist>
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  <average_rating><![CDATA[3.67]]></average_rating>
  <ratings_count><![CDATA[1015]]></ratings_count>
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  <url><![CDATA[http://www.goodreads.com/book/show/10639.The_Paradox_of_Choice_Why_More_Is_Less]]></url>
  <authors>
        <author id="6957">
      <name><![CDATA[Barry Schwartz]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/6957.Barry_Schwartz]]></url>
      <average_rating><![CDATA[3.67]]></average_rating>
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    <reviews start="1" end="20" total="2105">
    <review id="46010615">
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    <name><![CDATA[Cameron]]></name>
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      <rating>4</rating>
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  <read_at>Sat Mar 14 00:00:00 -0700 2009</read_at>
  <date_added>Tue Feb 10 22:56:51 -0800 2009</date_added>
  <date_updated>Sun Mar 15 11:30:32 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Maybe I don't read enough Psychology, but I thought this book was fantastic.  Swarthmore Psychology professor Barry Schwartz's basic thesis is that the world is divided into two types of person: maximizers, who want to find the absolute best option, and satisficers who want to find something that is...<a href="http://www.goodreads.com/review/show/46010615">more...</a>]]></body>
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    <review id="47223838">
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    <name><![CDATA[Nicholas]]></name>
    <location><![CDATA[Denver, CO]]></location>        
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      <rating>5</rating>
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  <recommended_for><![CDATA[You]]></recommended_for>
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  <read_at>Fri Apr 10 00:00:00 -0700 2009</read_at>
  <date_added>Sun Feb 22 21:52:03 -0800 2009</date_added>
  <date_updated>Fri Apr 10 16:25:49 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[&quot;The Paradox of Choice&quot; is a simple book in many ways. It shows that there's concrete data backing up many of the &quot;well duh&quot; platitudes people regularly dismiss while making terrible life choices.<br/><br/>The book was a revelation for me, since it related a lot to the culture ...<a href="http://www.goodreads.com/review/show/47223838">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47223838?utm_medium=api]]></url>
</review>
    <review id="18443921">
    <user id="163809">
    <name><![CDATA[Edward]]></name>
    <location><![CDATA[Madison, WI]]></location>        
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      <rating>4</rating>
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  <read_at>Sat Dec 01 00:00:00 -0800 2007</read_at>
  <date_added>Sun Mar 23 11:15:17 -0700 2008</date_added>
  <date_updated>Sun Mar 23 12:18:44 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really important book for me. Refers to some great research.  Some highlights:<br/><br/>Prologue:<br/>- “choice no longer liberates, but debilitates”  -“choice overload”<br/>- we’d be better off if we embraced some limits on choice instead of rebelling, by seeking “good enough” rat...<a href="http://www.goodreads.com/review/show/18443921">more...</a>]]></body>
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</review>
    <review id="9044955">
    <user id="130454">
    <name><![CDATA[Donna]]></name>
    <location><![CDATA[Kennewick, WA]]></location>        
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      <rating>4</rating>
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  <recommended_for><![CDATA[Those interested in behavior and decision-making]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Dec 01 00:00:00 -0800 2007</read_at>
  <date_added>Tue Nov 13 06:00:08 -0800 2007</date_added>
  <date_updated>Sat Dec 08 07:17:11 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[In <em>The Paradox of Choice</em>, Schwartz focuses on two basic ways of making decisions: <em>maximizing</em> (trying to make the very best possible choice) and <em>satisficing</em> (making a choice that will do well enough, all things considered).<br/><br/>In the past, I've thought of these two approaches in terms of the ...<a href="http://www.goodreads.com/review/show/9044955">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/9044955?utm_medium=api]]></url>
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    <review id="5572041">
    <user id="325742">
    <name><![CDATA[Laurie]]></name>
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      <rating>2</rating>
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  <recommended_for><![CDATA[people who like those kinds of books that Malcolm Gladwell writes]]></recommended_for>
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  <read_at>Wed Nov 01 00:00:00 -0800 2006</read_at>
  <date_added>Mon Sep 03 07:03:47 -0700 2007</date_added>
  <date_updated>Mon Sep 03 07:07:46 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I have a lot of issues with this book but, to be fair, I actually reference it in conversation all the time.  I think it's worth a skim but most of it's kind of common sense.<br/><br/>Schwartz makes approximately seven interesting points but he makes them repeatedly for some 230-odd pages. Sometim...<a href="http://www.goodreads.com/review/show/5572041">more...</a>]]></body>
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</review>
    <review id="4428694">
    <user id="67110">
    <name><![CDATA[Travis]]></name>
    <location><![CDATA[Palo Alto, CA]]></location>        
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      <rating>4</rating>
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  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Sun Aug 12 08:54:26 -0700 2007</date_added>
  <date_updated>Sun Aug 12 09:02:15 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[The Paradox of Choice includes dozens of insights and studies that theorize that Americans are less happy in part because of their over abundance of choice. The first 50 pages set up this theory in exhausting detail. I was ready to give up. After passing through the lengthy intro, I found the studie...<a href="http://www.goodreads.com/review/show/4428694">more...</a>]]></body>
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</review>
    <review id="13856540">
    <user id="261589">
    <name><![CDATA[Jeff]]></name>
    <location><![CDATA[Arlington, VA]]></location>        
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      <rating>1</rating>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Mon Jan 28 14:09:17 -0800 2008</date_added>
  <date_updated>Tue Jan 29 02:44:13 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The Paradox of Choice is a 236 page treatises on why too much choice can be debilitating.  It can be summed up in its sub-sub-title: &quot;Why the Culture of Abundance Robs Us of Satisfaction.&quot;  (Why a book needs a sub-title under the sub-title beats me).  The problem is that we spend too much ...<a href="http://www.goodreads.com/review/show/13856540">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13856540?utm_medium=api]]></url>
</review>
    <review id="43588211">
    <user id="1235006">
    <name><![CDATA[Anna]]></name>
    <location><![CDATA[Brighton, MA]]></location>        
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      <rating>3</rating>
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  <read_at>Sat Jan 17 00:00:00 -0800 2009</read_at>
  <date_added>Mon Jan 19 10:47:31 -0800 2009</date_added>
  <date_updated>Mon Jan 19 10:48:59 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Since it was clear from the beginning that I'm a satisficer (except when it comes to gas prices), most of the book was preaching to the choir.  I do always like reading the results of psych/soc studies, though. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43588211?utm_medium=api]]></url>
</review>
    <review id="45794523">
    <user id="157265">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[Birmingham, AL]]></location>        
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      <rating>3</rating>
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  <read_at>Sun Feb 08 00:00:00 -0800 2009</read_at>
  <date_added>Sun Feb 08 20:46:41 -0800 2009</date_added>
  <date_updated>Sun Feb 08 20:58:42 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I've been meaning to read this for a couple years now, and I've been using terminology from it (&quot;maximizers&quot; and &quot;satisficers&quot;) since then. I've read about the book several places and heard interviews with the author on the radio.<br/><br/>The premise is that modern people (rea...<a href="http://www.goodreads.com/review/show/45794523">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45794523?utm_medium=api]]></url>
</review>
    <review id="40123438">
    <user id="1725471">
    <name><![CDATA[Gordon]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>5</rating>
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  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Sun Dec 14 21:43:26 -0800 2008</date_added>
  <date_updated>Sun Dec 14 21:53:19 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[<br/>This is one of those books that, once you've read it, permanently shifts your perspective.  It made me think altogether differently about the value of having MORE choices.  As the author argues, your sense of well-being increases when you go from having no choices to having a few choices.  But...<a href="http://www.goodreads.com/review/show/40123438">more...</a>]]></body>
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</review>
    <review id="68893154">
    <user id="1068763">
    <name><![CDATA[Grace]]></name>
    <location><![CDATA[Delmar, NY]]></location>        
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      <rating>5</rating>
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  <read_at>Wed Aug 26 00:00:00 -0700 2009</read_at>
  <date_added>Tue Aug 25 19:03:09 -0700 2009</date_added>
  <date_updated>Sun Aug 30 06:15:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The paradox of our time: &quot;People want more control over the details of their lives, but a majority of people also want to simplify their lives.&quot; <br/>How can you simplify your life when every waking second of every day, we are bombarded with choices? <br/><br/>Some of these are mundane ...<a href="http://www.goodreads.com/review/show/68893154">more...</a>]]></body>
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    <review id="41203871">
    <user id="1836077">
    <name><![CDATA[Lightreads]]></name>
    <location><![CDATA[The United States]]></location>        
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  <read_at>Fri Aug 01 00:00:00 -0700 2008</read_at>
  <date_added>Mon Dec 29 12:47:25 -0800 2008</date_added>
  <date_updated>Mon Dec 29 12:47:46 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A book I should have liked, and really didn't. Nebulously annoying exploration of how too many choices – in selecting a car, a sweater, a career – can actually be psychologically unhealthy. It could have been pretty cool, too, with about six layers more depth and minus the barely restrained glee...<a href="http://www.goodreads.com/review/show/41203871">more...</a>]]></body>
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    <review id="69815883">
    <user id="1377404">
    <name><![CDATA[Tom ]]></name>
    <location><![CDATA[Lincolnville, ME]]></location>        
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      <rating>5</rating>
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  <recommended_for><![CDATA[fans of iconoclasts]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Sep 02 10:37:32 -0700 2009</date_added>
  <date_updated>Wed Sep 30 03:03:23 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Another book in the continuing saga of questioning abundance.  Not exactly. In one part, it lays out the psychology behind why one often experiences a letdown after purchasing an item that one has craved.  It also illuminates the exhausting situations we find ourselves in these days, as we consider ...<a href="http://www.goodreads.com/review/show/69815883">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69815883?utm_medium=api]]></url>
</review>
    <review id="51693813">
    <user id="596050">
    <name><![CDATA[Natasha]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>3</rating>
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  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Mon Apr 06 10:26:19 -0700 2009</date_added>
  <date_updated>Mon Apr 06 10:32:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Many interesting points, such as Americans go to shopping centers more often than houses of worship and have more shopping centers than high schools. <br/><br/>Every second of every day we are choosing,and there are always alternatives.<br/><br/>The book covers Kahneman's peak-end rule: what we ...<a href="http://www.goodreads.com/review/show/51693813">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51693813?utm_medium=api]]></url>
</review>
    <review id="63603560">
    <user id="1936328">
    <name><![CDATA[David]]></name>
    <location><![CDATA[Birmingham, AL]]></location>        
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      <rating>3</rating>
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  <read_at>Wed Jul 15 00:00:00 -0700 2009</read_at>
  <date_added>Wed Jul 15 11:05:44 -0700 2009</date_added>
  <date_updated>Wed Jul 15 11:08:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really quick read.  The middle chapters are a bit redundant, so you can easily read the first few chapters and the last two.  <br/><br/>The author's viewpoint probably affirms what you already think: these days we have so many choices that our human minds aren't prepared to deal with them (that is...<a href="http://www.goodreads.com/review/show/63603560">more...</a>]]></body>
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    <review id="55334284">
    <user id="56710">
    <name><![CDATA[Ariel]]></name>
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      <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 16 00:00:00 -0700 2009</read_at>
  <date_added>Thu May 07 20:42:54 -0700 2009</date_added>
  <date_updated>Wed Jun 17 21:30:39 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I was a little disappointed by this book. Granted I came into it with high exceptions, due to good recs from friends and a pretty awesome podcast on choice by RadioLab. <br/>I guess I was hoping this book would spend more time talking about why my generation has such a hard time finding a place in ...<a href="http://www.goodreads.com/review/show/55334284">more...</a>]]></body>
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</review>
    <review id="59109873">
    <user id="576264">
    <name><![CDATA[Belle]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
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      <rating>4</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 09 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jun 09 22:25:50 -0700 2009</date_added>
  <date_updated>Tue Jun 09 22:55:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[eye-opening book.  talks about how (on the surface), it appears that having a lot of choice seems to be a good thing, but instead people (americans) seem to be less happy from it.<br/><br/>maximizers only want &quot;the best,&quot; but as a result they have a tough time making decisions and are le...<a href="http://www.goodreads.com/review/show/59109873">more...</a>]]></body>
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    <review id="49366672">
    <user id="1332845">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[Seattle, WA]]></location>        
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  </user>
      <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 19 00:00:00 -0700 2009</read_at>
  <date_added>Sun Mar 15 14:43:50 -0700 2009</date_added>
  <date_updated>Sat Sep 19 20:13:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is good solid information.  A lot of it is common sense, but it points our foibles in our everyday thinking that are worth a reminder.  I could four stars if it seemed more paradigm shifting.  On the other hand, I do think about the second order questions of how my choice making affects my sati...<a href="http://www.goodreads.com/review/show/49366672">more...</a>]]></body>
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    <review id="40088491">
    <user id="875677">
    <name><![CDATA[Laura]]></name>
    <location><![CDATA[Dallas, OR]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/875677-laura?utm_medium=api]]></url>
  </user>
      <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jan 14 00:00:00 -0800 2009</read_at>
  <date_added>Sun Dec 14 13:11:44 -0800 2008</date_added>
  <date_updated>Fri Apr 24 22:08:57 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A fascinating study of the psychology of how/why we make choices.  The premise of this book is that MORE choice isn't necessarily Better.  He goes on to prove that today's society being inundated with too many choices has resulted in much misery, confusion, regret, and unhappiness. <br/><br/>He ta...<a href="http://www.goodreads.com/review/show/40088491">more...</a>]]></body>
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</review>
    <review id="36462031">
    <user id="549983">
    <name><![CDATA[Jamie]]></name>
    <location><![CDATA[Ireland]]></location>        
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  </user>
      <rating>4</rating>
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  <recommended_for><![CDATA[Anyone, consumers or advertisers]]></recommended_for>
  <recommended_by><![CDATA[The Simple Dollar]]></recommended_by>
  <read_at>Fri Oct 24 00:00:00 -0700 2008</read_at>
  <date_added>Wed Oct 29 02:51:10 -0700 2008</date_added>
  <date_updated>Wed Oct 29 03:53:23 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A very interesting book about how an overabundance of choice creates stress and depression, particularly for a certain class of people (maximisers).  Interestingly, it seems that I'm not a perfectionist but a maximiser (someone who always tries to find the absolute best course of action/choice).<br/>...<a href="http://www.goodreads.com/review/show/36462031">more...</a>]]></body>
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