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99 francs (14,99 Euros)

3.58  ·  Rating Details ·  8,903 Ratings  ·  266 Reviews
En ce temps-là, on mettait des photographies géantes de produits sur les murs, les arrêts d'autobus, les maisons, le sol, les taxis, les camions, la façade des immeubles en cours de ravalement, les meubles, les ascenseurs, les distributeurs de billets, dans toutes les rues et même à la campagne. La vie était envahie par des soutiens-gorge, des surgelés, des shampoings ...more
Paperback, 304 pages
Published July 31st 2004 by Gallimard (first published 2000)
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Community Reviews

(showing 1-30)
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MJ Nicholls
“Oh, you know what Frédéric’s doing, he’s going for that anti-marketing dollar.”
Dec 11, 2010 Ahdelina rated it liked it
Итак, был ли Бегбедер прав, и действительно ли цена его книге 99 франков?
Мне не посчастливилось сначала увидеть фильм по одноименной книге, который я даже не смогла досмотреть. А потому автор представился мне таким пафосным хмырём, читать которого совсем и не стоило. Так я решила на момент прочтения книги. И отложила мысли о данный продукции в долгий ящик.
И я рада, что вернулась к автору несколько лет спустя. Я выбрала книгу "Любовь живёт три года", которая и привела меня к книге "99 франков".
Caro M.
When attending a big party sometimes you get to see this obnoxious guy, very drunk or high, pestering some innocent victim with his views on world politics or conspiracy theories, or shadow governments, or Rihanna being Illuminati princess. If he's less drunk he may even make sense, but he's still so annoying and yelling so loud that you just turn around and leave for whatever made up reason.

Look, Beigbeder does make sense and I bet in 2000 this book was really fresh and much shocking (although
Nov 06, 2015 Laurence rated it liked it
Shelves: school
It's strange, how you can hate someone but pity them at the same time. However, that's what happened with this book.

This is basically made to shock people. You read about cocaine, prostitutes, fraud and people who trick your mind to get richer and richer, so obviously, you wouldn't find your new favourite character in there. The main character, Octave, is interesting, even though he's awful, but the things he did made me cringe so much. The fact that he's not able to love made me really sad and
Orbi Alter
May 12, 2016 Orbi Alter rated it it was amazing  ·  review of another edition
Shelves: favorites
(Naslov)nica je SVE.
Obozavam taj osjecaj kad me satirican roman uspije zgroziti i uspaniciti, kad mi nasmije bice, pa me rastuzi, pa budem bijesna na svijet i na njega jer sta on glumata, pa me motivira, onda demotivira pa opet ispocetka sve. Naravno da zna izbacit iz tracnica s potpuno otkvacenim konceptima unutar korica. Reklame <3 Povremeno mi je znao pomazit ego *a to se isto broji ful* s tim da izbacuje poeziju i bude dosta tesko maknuti se s odlomka jer mantram njegovu/svoju gorcinu. G
Il y a des comparaisons interessantes et nous offre une perspective encore plus effrayante du monde actuel ..mais ça reste un publicitaire qui écrit, il est vulgaire et sans talent littéraire. Beaucoup de deballage de culture ("ne lisait que des écrivains sucidés.." suivi d'une grande lsite de noms sans interêt. etc...),d'imitation pâle d'écrivains qui portent,eux, bien ce titre.. mais rien de transendant. La recherche du style n'aboutit à rien (désolée mais c'est pas en changeant de pronoms ...more
En 13.99 visualizamos el mundo actual a través de los ojos de Octave, un publicista en la sede francesa de una gran multinacional. El mundo de las marcas, de la globalización, del capitalismo, de los engaños, de las injusticias... pero también del amor, de las relaciones personales, de la familia... Un poco de todo contado sin tapujos y sin pelos en la lengua.

Algunas ideas a destacar:

"Nadie desea vuestra felicidad porque la gente feliz no consume."

"Las personas movidas por las mejores intencione
Oct 25, 2011 Natalie rated it did not like it
No matter how hard I tried, I could not finish this book. The vulgar tone of the author and his constant description of cocaine intake make it hard to absorb any marketing industry facts. I find it strange and sad that people would look up to the author like Beigbeder for advertising/marketing insights and are willing to absorb any bs that this author will spoon feed them. Furthermore, I do not understand why would I use this person as an industry reference when the only thing I know, it that ...more
Valentyna Zelena
He is annoying, frustrating, provocative and sometimes disgusting, but many of his ideas are unfortunately true. We all have price, all our choices are controlled, advertisement world is f**ked up, we get it. But gosh, over 200 pages of self-centered love, describing how cool am I, and how I hate the world I literally live in every day - it is too much. And towards the end it makes very little sense, though you may try to fish out some very meaningful insights.
May 17, 2010 Iskander rated it really liked it
Shelves: general
Crazy and ingenious . This story tells us how powerless we are in the hands of media sharks , if we spend most of our time watching the box .
Author described very well of our modern world .
As famous Aristotle once said that -"a human is a society animal," he was definitely right .
The author tells via protagonist how miserable our society made by commercial producers or any other masters of PR . They make our choices ,likes and dislikes , they tell you what car to buy , they show you how to dre
Oct 22, 2014 Десислава rated it it was amazing
С две ръце подкрепям: Тази книга трябва да замества учебниците по маркетинг в професионалните гимназии. Достъпният разговорен език показва действителността в най-голямата индустрия - рекламата и мечтата на властимащите - светът да бъде едно огромно предприятие. "Потребление" в книгата е дума, водеща до смут в главния герой Октав, който е "по професия рекламист: ами да ... онзи, който замърсява природата" и пристрастен към кокаина. Неговото желание е да бъде уволнен, за целта си ще напише книга, ...more
Dec 30, 2008 Svetlana rated it really liked it
It's not Dostoevsky, but I like French literature and particularly Beigbeder. His books seem to be the revues of our contemporary life with its ilnesses, contradictions, hysteria - explosions inside and outside the person.
Apr 18, 2016 Jos rated it really liked it  ·  review of another edition
Shelves: contemporary
99 francs is Beigbeder's reckoning with the advertising industry. He shares his deeply cynical views on corporate life and ethics. The book is written as a meta fiction, i.e. the protagonist Octavo supposedly writes the book in an effort to be fired. He's fed up with his job, not enough to quit by himself but is happy to leave the decision to others, hoping for the golden handshake.

The content: cocaine, sexual perversions, corporate bullshit bingo, contempt for the mediocrity of business partner
Apr 09, 2012 verena rated it did not like it
Shelves: worst-books
bon voilà je me suis fait du mal en lisant ce navet intersidéral. J'ai bien compris que l'auteur avait tout fait pour nous faire ressentir du mépris envers son personnage principal je ne suis pas gourde au point de ne pas l'avoir remarqué. Non, ce que je n'ai pas aimé c'est la manière d'écrire de cet "auteur" qui s'apparente à l'écriture d'un adolescent de 15 ans sous ecsta, noyé sous les images pornos à deux francs six sous. Je suis atterrée, littéralement, par le manque total de talent ...more
Bof. Je n'ai pas trouvé que ça valait tout le foin que le roman a fait à sa sortie. Je me suis ennuyée et ai eu bien du mal à terminer ma lecture.

Le publicitaire junkie qui rejette la société de consommation... Trop factice. Et la coke qu'il s'enfile en continu dans les naseaux et les propos sur + les images pornographiques des femmes m'ont donné des envies de gifler et le personnage et l'auteur.
Nov 06, 2012 Raya rated it it was amazing
Deliciously cynical...I doubt there is another way to describe Frederic`s style more accurately...Enjoyed every page of the book and would recommend it to anyone. Quite an easy read as well. ...more
Jan 27, 2013 Amorfna rated it it was ok
Jedva, jedva završeno. Dve tri zanimljive misli, puno dosade, osećaj lošeg akcionog filma.
Begbede je in, Begbede je must, koka, kurve i definitivno kontraverzna ličnost, buntovnik, drzak, galamdžija. A sve je to tako isprazno i prežvakano i bez šarma. Sve je to tako šokantno a zapravo je bofl roba.
No uostalom, ko da mu sudi - pomama za takvima ne prestaje nikada. Zgrabi priliku i uživaj dok ide.

Bez da ulazim u lik i delo Begbedea ( jedna knjiga nije dovoljna). Daću šansu Francuskom romanu da mu
Luka Fadiurashvili
Nov 20, 2016 Luka Fadiurashvili rated it really liked it  ·  review of another edition
Shelves: french
ბევრს არ მოსწონს.. ასეთია – ისეთიაო.. სამაგიეროდ გულწრფელია.. სულ რომ სისულელეებს წერდეს (რაც აბსურდია), იმას მაინც წერს რასაც ფიქრობს და რაც აწუხებს.. ადამიანებში (და შესაბამისად მწერლებშიც) ყველაზე მეტად ვაფასებ პირდაპირობას და გულწრფელობას.
Sep 06, 2011 V.demarcus rated it it was ok
An epilogue

NIKE - just do it
GILLETTE - the best can man get
306 - compare with your car

99 francs - I red you like a book and left you like a maculatura
Metodi Markov
Feb 07, 2016 Metodi Markov rated it did not like it  ·  review of another edition
Shelves: trash-bin
Много зле...
Aug 21, 2013 Sukanyaa rated it liked it
This story tells us how powerless we are in the hands of media sharks , if we spend most of our time watching the box . They manipulate us into liking them.
Fredric has very well describedthe modern world .
As famous Aristotle once said that -"a human is a society animal," he was definitely right .
The author tells via protagonist how miserable our society made by commercial producers or any other masters of PR . They make our choices ,likes and dislikes , they tell you what car to buy , they sho
May 11, 2016 Pollo rated it really liked it  ·  review of another edition
Shelves: top-50-novelas
Un Fight club en versión más chic.
(y no solo porque sea francés)

El libro contestatario de la publicidad: con ironías, crítica y desesperación ante un planeta consumista y decadente, pero con más estilo que el de Chuck Palaniuk, aunque ambos tienen ese aire tan late nineties en las que alguien todavía tiene VHS y el spam es una novedad.

Y sí, es una novela con harta coca, sexo y alcohol, pero no de la forma desordenada de, por ejemplo, Azul, casi transparente o tan soft como en La serpiente de oro
Isaac VR
Sep 24, 2011 Isaac VR rated it liked it
Me encantó 13,99 (o su equivalente en moneda local).
La novela hace que te cagues de risa, a pesar del "humor de publicista" y tiene varios pasajes que te hacen pensar "chingada madre, yo debería hacer eso", como una parte en la que el protagonista (Octave) pinta con sangre las instalaciones del cliente.
Algunos lo toman como una mordaz crítica al mundillo publicitario. Pero es una forma muy chata de ver la novela. No es literatura light, no es literatura activista, Beigbeder cumple el objetivo de
فهد الفهد
99 فرنكاً

في رواية ميشيل ويلبيك (الخريطة والأرض)، يذهب البطل جاد مارتان للقاء فريدريك بيغبيدير، صاحب رواية (99 فرنكاً)، يصف ويلبيك هذا اللقاء بطريقة تبجيلية، حيث تبدو الطاولات المحيطة بطاولة بيغبيدير خالية، وكأن لا أحد من رواد المقهى يجسر على الجلوس بالقرب من هذا الروائي العبقري، هذا المشهد وحقيقة أن الرواية تدور عن عالم الإعلان، حيث كان يعمل بيغبيدير قبل أن ينشر روايته هذه، فتتسبب بطرده، كل هذا دفعني لقراءة الرواية، ولكن للأسف كانت الترجمة – ترجمة مازن نفاع – رديئة جداً، وأظن أنها قتلت الرواية
Fernando Álvarez
Octave, un publicista de éxito profesional y un fracasado en el resto de su existencia, decide que ha llegado el momento de retirarse, eso sí, forzando que lo despidan para cobrar la indemnización pertinente.

Fantástico libro al principio, pero bodrio en la última mitad. De todas formas, merece la pena leerlo sólo por su acidez y mala baba a la hora de describir el mundo de la publicidad. Hacía tiempo que no disfrutaba tanto leyendo el principio de un libro, y me he reído por no llorar cuando des
Mar 21, 2008 Joe rated it really liked it  ·  review of another edition
I have tried at other French books, but most french literature is way over intellectualized and thus falls short of actually being intellectual. 99F is intellectualized, but in this sleazy modern way. It is about a guy who is riding high on the horse as an advertising executive and has pretty much everything anyone could want in our modern society, and this ultimately throws him into despair. A poetic and cynical look at modern consumerism. People in France generally either hate this guy and his ...more
Laurent Désautels-séguin
Feb 19, 2010 Laurent Désautels-séguin rated it really liked it
Shelves: à-moi
J'ai bien aimé ce livre! Si tu cris "INDIVIDU POST-MODERNE!!", tu vas entendre "99f" dans la résonance du cris (si tu as l'oreille fine).

Ce livre est une bonne critique de notre société de consommation, de cette machine qui nous démolit mais qu'on idolâtre.

L'histoire prend des tournures intenses et complètement sautées!

Pour ce qui est des personnages, ils sont tous autant repoussants qu'attirant.

La narration du livre est très amusante et puis on en apprend beaucoup sur le monde puant de la pub.
Nawres Belloumi
Jan 16, 2013 Nawres Belloumi rated it it was amazing
Frédéric Beigbeder est un auteur de talent et le prouve avec ce livre hilarant et virulent.Avec des phrases comme : " Le monde est irréel sauf quand il est chiant. " , " Connaissez-vous la différence entre les riches et les pauvres ? Les pauvres vendent de la drogue pour s'acheter des Nike alors que les riches vendent des Nike pour s'acheter de la drogue. ", vous pouvez vous faire une idée du ton utilisé ; il ne mâche pas ses mots et c'est tout à notre plaisir, car on se moque avec lui de notre ...more
Oct 19, 2009 Josie rated it it was ok  ·  review of another edition
I have somewhat mixed feelings about this book. Firstly I find it hard to see where the original French version might have featured, if at all? The characters really irritated me, and at times I just wondered what the hell the whole point of reading some jumped up wanker whittering on about how great he thinks he is! I mean come on!
Some interesting things did come to light though, such as the tyre that will never puncture, and Coca Cola etc, but on the whole, this just didn’t really float my boa
Maria Kotsur
Oct 08, 2011 Maria Kotsur rated it it was amazing
Shelves: my-fav-books
You can buy everything even be, especially me. I love not only book, also that film was great. It is impossible to add something to this book, everybody will find there something special. Here in Russia many people compare this book with Generation P by V. Pilevin. They both about advertisment influence to nation, but Beigbeder was more romantic, and Peleven more down to earth. Beigbeder told + love story, Pelevin told former soviet union + story. So no need to compare.
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what about 4 44 Aug 26, 2013 02:28AM  
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Beigbeder was born into a privileged family in Neuilly-sur-Seine, France. His mother, Christine de Chasteigner, is a translator of mawkish novels (Barbara Cartland et al.); his father, Jean-Michel Beigbeder, is a headhunter. He studied at the Lycée Montaigne and Louis-le-Grand, and later at the Institut d'Etudes Politiques de Paris. Upon graduation at the at the age of 24, began work as an ...more
More about Frédéric Beigbeder...

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“Love hasn't got anything to do with the heart, the heart's a disgusting organ, a sort of pump full of blood. Love is primarily concerned with the lungs. People shouldn't say "she's broken my heart" but "she's stifled my lungs." Lungs are the most romantic organs: lovers and artists always contract tuberculosis. It's not a coincidence that Chekhov, Kafka, D.H. Lawrence, Chopin, George Orwell and St Thérèse of Lisieux all died of it; as for Camus, Moravia, Boudard and Katherine Mansfield, would they have written the same books if it werent for TB?” 58 likes
“Вече никой не иска да ви предложи нещо, което има РИСК да не се хареса. Ето така убиваме новостите, оригиналността, креативността, протеста. Останалото само следва. Нашето клонирано съществуване. Нашето сомнамбулско затъпяване...Усамотяването на хората...Универсалната анестезирана грозота...” 22 likes
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