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99 francs (14,99 Euros)
En ce temps-là, on mettait des photographies géantes de produits sur les murs, les arrêts d'autobus, les maisons, le sol, les taxis, les camions, la façade des immeubles en cours de ravalement, les meubles, les ascenseurs, les distributeurs de billets, dans toutes les rues et même à la campagne. La vie était envahie par des soutiens-gorge, des surgelés, des shampoings anti...more
Paperback, 304 pages
Published
July 31st 2004
by Gallimard
(first published 2000)
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Crazy and ingenious . This story tells us how powerless we are in the hands of media sharks , if we spend most of our time watching the box .
Author described very well of our modern world .
As famous Aristotle once said that -"a human is a society animal," he was definitely right .
The author tells via protagonist how miserable our society made by commercial producers or any other masters of PR . They make our choices ,likes and dislikes , they tell you what car to buy , they show you how to dre...more
Author described very well of our modern world .
As famous Aristotle once said that -"a human is a society animal," he was definitely right .
The author tells via protagonist how miserable our society made by commercial producers or any other masters of PR . They make our choices ,likes and dislikes , they tell you what car to buy , they show you how to dre...more
Me encantó 13,99€ (o su equivalente en moneda local).
La novela hace que te cagues de risa, a pesar del "humor de publicista" y tiene varios pasajes que te hacen pensar "chingada madre, yo debería hacer eso", como una parte en la que el protagonista (Octave) pinta con sangre las instalaciones del cliente.
Algunos lo toman como una mordaz crítica al mundillo publicitario. Pero es una forma muy chata de ver la novela. No es literatura light, no es literatura activista, Beigbeder cumple el objetivo d...more
La novela hace que te cagues de risa, a pesar del "humor de publicista" y tiene varios pasajes que te hacen pensar "chingada madre, yo debería hacer eso", como una parte en la que el protagonista (Octave) pinta con sangre las instalaciones del cliente.
Algunos lo toman como una mordaz crítica al mundillo publicitario. Pero es una forma muy chata de ver la novela. No es literatura light, no es literatura activista, Beigbeder cumple el objetivo d...more
Итак, был ли Бегбедер прав, и действительно ли цена его книге 99 франков?
Мне не посчастливилось сначала увидеть фильм по одноименной книге, который я даже не смогла досмотреть. А потому автор представился мне таким пафосным хмырём, читать которого совсем и не стоило. Так я решила на момент прочтения книги. И отложила мысли о данный продукции в долгий ящик.
И я рада, что вернулась к автору несколько лет спустя. Я выбрала книгу "Любовь живёт три года", которая и привела меня к книге "99 франков".
Я...more
Мне не посчастливилось сначала увидеть фильм по одноименной книге, который я даже не смогла досмотреть. А потому автор представился мне таким пафосным хмырём, читать которого совсем и не стоило. Так я решила на момент прочтения книги. И отложила мысли о данный продукции в долгий ящик.
И я рада, что вернулась к автору несколько лет спустя. Я выбрала книгу "Любовь живёт три года", которая и привела меня к книге "99 франков".
Я...more
Jul 12, 2012
Elisabeth
added it
Bof. Je n'ai pas trouvé que ça valait tout le foin que le roman a fait à sa sortie. Je me suis ennuyée et ai eu bien du mal à terminer ma lecture.
Le publicitaire junkie qui rejette la société de consommation... Trop factice. Et la coke qu'il s'enfile en continu dans les naseaux et les propos sur + les images pornographiques des femmes m'ont donné des envies de gifler et le personnage et l'auteur.
Le publicitaire junkie qui rejette la société de consommation... Trop factice. Et la coke qu'il s'enfile en continu dans les naseaux et les propos sur + les images pornographiques des femmes m'ont donné des envies de gifler et le personnage et l'auteur.
Jul 23, 2011
Emeline
added it
Il y a des comparaisons interessantes et nous offre une perspective encore plus effrayante du monde actuel ..mais ça reste un publicitaire qui écrit, il est vulgaire et sans talent littéraire. Beaucoup de deballage de culture ("ne lisait que des écrivains sucidés.." suivi d'une grande lsite de noms sans interêt. etc...),d'imitation pâle d'écrivains qui portent,eux, bien ce titre.. mais rien de transendant. La recherche du style n'aboutit à rien (désolée mais c'est pas en changeant de pronoms tou...more
No mames, ¡qué buen libro! Las decisiones de la vida, las tomadas por nosotros, las tomadas por ellos, las tomadas por la coca... son los vicios y perversiones de una sociedad moderna que nos persigue, nos toma y nos asfixia, nos vuelve marionetas incapaces de movernos por nosotros mismos. Ya no somos personas, somos productos; y vivimos en los países de las marcas, donde ellas mandan y la publicidad nos dicta oraciones a forma de esloganes, perdón, de 'títulos'. Usted no lo sabe, no lo sabe por...more
Octave, un publicista de éxito profesional y un fracasado en el resto de su existencia, decide que ha llegado el momento de retirarse, eso sí, forzando que lo despidan para cobrar la indemnización pertinente.
Fantástico libro al principio, pero bodrio en la última mitad. De todas formas, merece la pena leerlo sólo por su acidez y mala baba a la hora de describir el mundo de la publicidad. Hacía tiempo que no disfrutaba tanto leyendo el principio de un libro, y me he reído por no llorar cuando des...more
Fantástico libro al principio, pero bodrio en la última mitad. De todas formas, merece la pena leerlo sólo por su acidez y mala baba a la hora de describir el mundo de la publicidad. Hacía tiempo que no disfrutaba tanto leyendo el principio de un libro, y me he reído por no llorar cuando des...more
This is a dark take of how the Unique Selling Proposition (USP) could easily turn into the Evil Selling Proposition (ESP) in the advertising world, when the moral brakes are removed solely for the sake of profit.
Ironically, Octave Parango, the protagonist who describes the extreme agency experience does not adhere to the noblest principles and values himself. Nevertheless, 99 Francs or 9.99 Euro makes for an interesting read infused with warped humor and insights expressed by an ad man who tells...more
Ironically, Octave Parango, the protagonist who describes the extreme agency experience does not adhere to the noblest principles and values himself. Nevertheless, 99 Francs or 9.99 Euro makes for an interesting read infused with warped humor and insights expressed by an ad man who tells...more
Esta novelita antiépica nos narra la caída hacia arriba de Octave Parango, un creativo publicitario francés que aspira a que le despidan del trabajo porque se da cuenta de que su profesión está acabando con su vida. Pero lo único que consigue es ascender cada vez más en su empresa mientras sus fracasos como ser humano se van acumulando hasta llegar a convertirlo en una patética caricatura de sí mismo, en un entorno que es un retrato grotesco y deforme del mundo occidental del siglo XXI.
La verda...more
La verda...more
По стилю и фабуле очень близко к "Духless" Минаева. Отличие в том, что у Минаева бездуховному миру бездельников-наркоманов из топ-менеджмента противопоставляется чистая сердцем девушка из народа, у Бегбедера же это проститутка. Выводы напрашиваются сами.
В целом, книга скорее публицистическая, заставляет задуматься, но характеры и сюжет почти не проработаны, поэтому к беллетристике можно отнести с натяжкой.
В целом, книга скорее публицистическая, заставляет задуматься, но характеры и сюжет почти не проработаны, поэтому к беллетристике можно отнести с натяжкой.
I have to re-read this book again.
This almost reads like a semi-autobiographical work of Frederic Beigbeder- ad man who was ostracized from the business after writing the book and is now living as a literary critic and writer. The novel recalls the dregs of an ad man while making this commercial and a life crashing down as a would-be dad for a pregnant girlfriend he or he may not have loved at all. Beigbeder’s prose is silly, otherwise acerbic and spouting this vile poison to the readers about...more
This almost reads like a semi-autobiographical work of Frederic Beigbeder- ad man who was ostracized from the business after writing the book and is now living as a literary critic and writer. The novel recalls the dregs of an ad man while making this commercial and a life crashing down as a would-be dad for a pregnant girlfriend he or he may not have loved at all. Beigbeder’s prose is silly, otherwise acerbic and spouting this vile poison to the readers about...more
While I get what he is trying to say, I barely made myself finish this book. Some of the passages are so graphic I skipped over them altogether. The book is supposed to make you realize that you are a sheep, controlled by the admen, but you know what? Maybe I don't like to be told that I am a sheep. And maybe excessive use of the word "cocaine" is really not a necessary tactic to make me realize that the main character is a user. I read that the author himself recently got arrested for possessio...more
bon voilà je me suis fait du mal en lisant ce navet intersidéral. J'ai bien compris que l'auteur avait tout fait pour nous faire ressentir du mépris envers son personnage principal je ne suis pas gourde au point de ne pas l'avoir remarqué. Non, ce que je n'ai pas aimé c'est la manière d'écrire de cet "auteur" qui s'apparente à l'écriture d'un adolescent de 15 ans sous ecsta, noyé sous les images pornos à deux francs six sous. Je suis atterrée, littéralement, par le manque total de talent d'écrit...more
Jedva, jedva završeno. Dve tri zanimljive misli, puno dosade, osećaj lošeg akcionog filma.
Begbede je in, Begbede je must, koka, kurve i definitivno kontraverzna ličnost, buntovnik, drzak, galamdžija. A sve je to tako isprazno i prežvakano i bez šarma. Sve je to tako šokantno a zapravo je bofl roba.
No uostalom, ko da mu sudi - pomama za takvima ne prestaje nikada. Zgrabi priliku i uživaj dok ide.
Bez da ulazim u lik i delo Begbedea ( jedna knjiga nije dovoljna). Daću šansu Francuskom romanu da mu...more
Begbede je in, Begbede je must, koka, kurve i definitivno kontraverzna ličnost, buntovnik, drzak, galamdžija. A sve je to tako isprazno i prežvakano i bez šarma. Sve je to tako šokantno a zapravo je bofl roba.
No uostalom, ko da mu sudi - pomama za takvima ne prestaje nikada. Zgrabi priliku i uživaj dok ide.
Bez da ulazim u lik i delo Begbedea ( jedna knjiga nije dovoljna). Daću šansu Francuskom romanu da mu...more
No matter how hard I tried, I could not finish this book. The vulgar tone of the author and his constant description of cocaine intake make it hard to absorb any marketing industry facts. I find it strange and sad that people would look up to the author like Beigbeder for advertising/marketing insights and are willing to absorb any bs that this author will spoon feed them. Furthermore, I do not understand why would I use this person as an industry reference when the only thing I know, it that hi...more
Frédéric Beigbeder est un auteur de talent et le prouve avec ce livre hilarant et virulent.Avec des phrases comme : " Le monde est irréel sauf quand il est chiant. " , " Connaissez-vous la différence entre les riches et les pauvres ? Les pauvres vendent de la drogue pour s'acheter des Nike alors que les riches vendent des Nike pour s'acheter de la drogue. ", vous pouvez vous faire une idée du ton utilisé ; il ne mâche pas ses mots et c'est tout à notre plaisir, car on se moque avec lui de notre...more
J'ai bien aimé ce livre! Si tu cris "INDIVIDU POST-MODERNE!!", tu vas entendre "99f" dans la résonance du cris (si tu as l'oreille fine).
Ce livre est une bonne critique de notre société de consommation, de cette machine qui nous démolit mais qu'on idolâtre.
L'histoire prend des tournures intenses et complètement sautées!
Pour ce qui est des personnages, ils sont tous autant repoussants qu'attirant.
La narration du livre est très amusante et puis on en apprend beaucoup sur le monde puant de la pub.
Ce livre est une bonne critique de notre société de consommation, de cette machine qui nous démolit mais qu'on idolâtre.
L'histoire prend des tournures intenses et complètement sautées!
Pour ce qui est des personnages, ils sont tous autant repoussants qu'attirant.
La narration du livre est très amusante et puis on en apprend beaucoup sur le monde puant de la pub.
We a living in the world full of Brands. We know them, we live in them,we want to live like they are showing us. We want to eat "loving food", we want to wear snickers for "just do it", we want to eat chocolate which will help us "dont stop" and use some parfume for being more nice and handsome. They give us thoughts and we are making them ours. We want to live like ppl in the american films and use apples's gadgets just coz of design.
Do u think that it is stupid?
This book shows us : yep.. We a...more
Do u think that it is stupid?
This book shows us : yep.. We a...more
Sorprendente. Nunca imaginé lo que me iba a encontrar. Pensé que sería un relato divertido, una simple narración de la vida de un publicista y sus miserias, y en cambio me encontré con una visión muy crítica del mundo, no sólo del publicitario. Siendo yo mismo publicista hace 25 años, de alguna manera me identifico con algunos pasajes, pero lo que de verdad me llegó fueron ciertos párrafos, reflexiones casi existenciales, sobre la vida, el amor, la sociedad actual, el consumismo, el vacío en el...more
I have somewhat mixed feelings about this book. Firstly I find it hard to see where the original French version might have featured, if at all? The characters really irritated me, and at times I just wondered what the hell the whole point of reading some jumped up wanker whittering on about how great he thinks he is! I mean come on!
Some interesting things did come to light though, such as the tyre that will never puncture, and Coca Cola etc, but on the whole, this just didn’t really float my boa...more
Some interesting things did come to light though, such as the tyre that will never puncture, and Coca Cola etc, but on the whole, this just didn’t really float my boa...more
Assez déçue par ce livre qui s'apparente à un exercice scolaire (utiliser un pronom personnel différent pour chaque chapitre juste pour se la jouer nouveau roman c'est vraiment sans intérêt). Je n'aime pas l'esprit Beigbeder, "je suis un connard mais j'ai un fond humain alors pardonnez moi mes frasques". Je suppose qu'on est censé détester à première vue le personnage principal et ensuite éprouver de la sympathie pour lui, mais personnellement je trouve les ficelles trop visibles.
Je mets quand...more
Je mets quand...more
You can buy everything even be, especially me. I love not only book, also that film was great. It is impossible to add something to this book, everybody will find there something special. Here in Russia many people compare this book with Generation P by V. Pilevin. They both about advertisment influence to nation, but Beigbeder was more romantic, and Peleven more down to earth. Beigbeder told + love story, Pelevin told former soviet union + story. So no need to compare.
A book that strips the glow off a world which is nothing but glitter - the advertising world. As a narrative technique, there is an emphasis on the visual and although there are no illustrations you are left with the feeling that you have just watched a series of short videos ( some more surrealistic than others) which express the main idea better than a hundred words. That is why I venture to say that the novel is prone to be turned into a movie.
He is annoying, frustrating, provocative and sometimes disgusting, but many of his ideas are unfortunately true. We all have price, all our choices are controlled, advertisement world is f**ked up, we get it. But gosh, over 200 pages of self-centered love, describing how cool am I, and how I hate the world I literally live in every day - it is too much. And towards the end it makes very little sense, though you may try to fish out some very meaningful insights.
Un libro patético. Promete mucho al principio con lo que parece ser los desaires y cabreos de un publicitario dispuesto a abrirnos los ojos sobre el negocio del marketing y la publicidad para acabar en un esbozo de diario y/o andanzas personales a caballo entre sexo en nueva york y la naranja mecánica. Todo ello aderezado con lemas publicitarios y cifras que marean.
Al menos el martirio ha sido corto.
Al menos el martirio ha sido corto.
I would have rated this higher if the translation was better. It was not bad enough to ruin my enjoyment of the book, but close. For some odd reason the translator decided to switch the setting of the story from Paris to London creating some awkward passages. Despite this, I'd still would recommend it and when my skill level improves, I will re-read it in the original French.
Böse, zynisch und teilweise brutal. Selbstverliebter Erzähler, der kokst und alles macht, um gefeuert zu werden. Es gelingt ihm aber nicht, jedoch er schreibt ein Buch über das Leben in der Werbewelt...über die Lügen und Provokationen, die Spots und den Darstellerinnen, über Macht und Gier in der Branche. Das Buch startet rasant, lässt aber am Ende stark nach.
Frederic Beigbeder's 99 Francs is a cynical and sad book. It will mostly be appreciated by the overworked savage slaves on the various food chains of the advertising - media - commercial arts industry. Reading the book provokes an anger management process. It works just as the boxing class at the gym, or the occasional craving for a certain punk tune on repeat. It induces a release of negative energy, a survival mechanism no doubt, for all creative bees out there.
Cruel satire.
The book is not only about marketing, advertising, fun, sex, drugs and Nirvana, it is also about love, obsession and possession. Many men know how to love, but don't know how to keep it.
After reading it I realised that I need to take life easier, just relax and enjoy your yoghurt.
The book is not only about marketing, advertising, fun, sex, drugs and Nirvana, it is also about love, obsession and possession. Many men know how to love, but don't know how to keep it.
After reading it I realised that I need to take life easier, just relax and enjoy your yoghurt.
Novela verdaderamente genial, que usa el cinismo y la crudeza para plantear si realmente somos "libres" en este sistema capitalista y consumista en el que vivimos. A demás, tiene uno de los mejores y mas sorprendentes finales que haya leído en mucho tiempo. Gran, gran libro!!!
| topics | posts | views | last activity | |
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| what about | 3 | 23 | May 20, 2011 01:43pm |
Beigbeder was born into a privileged family in Neuilly-sur-Seine, France. His mother, Christine de Chasteigner, is a translator of mawkish novels (Barbara Cartland et al.); his father, Jean-Michel Beigbeder, is a headhunter. He studied at the Lycée Montaigne and Louis-le-Grand, and later at the Institut d'Etudes Politiques de Paris. Upon graduation at the at the age of 24, began work as an adverti...more
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“Вече никой не иска да ви предложи нещо, което има РИСК да не се хареса. Ето така убиваме новостите, оригиналността, креативността, протеста. Останалото само следва. Нашето клонирано съществуване. Нашето сомнамбулско затъпяване...Усамотяването на хората...Универсалната анестезирана грозота...”
—
9 people liked it
“La vie est humiliante de simplicité : on fait tout pour échapper à ses parents, et puis on devient eux.”
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9 people liked it
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Sep 28, 2011 04:17pm