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Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage
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Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage

really liked it 4.0  ·  Rating Details ·  1 Rating  ·  0 Reviews
Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets(r), from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA int ...more
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Published November 19th 2010 by iUniverse (first published April 30th 2010)
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