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Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage
Simplified branding. Whether you're a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your employee teams toward uncovering your brand's unique genetic code; your Dimensional Nucleic Assets(r), from the inside out. Once defined, your business begins its transformation as it gets highly focused and infuses your brand DNA int ...more
ebook, 0 pages
Published November 19th 2010 by iUniverse
(first published April 30th 2010)
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