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Key Account Management: The Definitive Guide
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Key Account Management: The Definitive Guide

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'Key Account Management' is a natural development of customer focus and relationship marketing in business-to-business markets. This book presents a new framework for understanding the development of key account relationships.
Paperback, 389 pages
Published December 1st 2006 by Butterworth-Heinemann (first published September 13th 2006)
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