57th out of 67 books — 33 voters
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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book "A Leader's Guide to Storytelling" shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. ...more
ebook, 368 pages
Published January 21st 2011 by Jossey-Bass
(first published 2005)
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(showing 1-30 of 461)
Put away the PowerPoint slides: Getting things done in business requires much more than hard facts and PowerPoint presentations -- it requires the ability to persuade, motivate and convince. Denning does a fantastic job demonstrating how to do this through storytelling - making your audience (your boss, teammates, customers) get involved in your idea, allowing them to put themselves into your story. Presentation slides have become a frustrating crutch -- few remember (or even trust) your numbers ...more
May 20, 2009 Wm rated it 3 of 5 stars · review of another edition
Very good -- almost four stars. And I totally agree with the basic concepts (although note that good business narrative flows from [and can support:] good business strategy). It just seems like there should be some more interesting stories told in the text and a broader set of examples from business as well as from the world of professional storytelling.
An excellent resource for purposeful communicators! I'm looking forward to using these concepts in my own presentations and speeches. It's easy to see how great storytelling communicators (elected officials, business leaders, pastors, etc.) rise to the top of our awareness.