How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management...
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reviews
Nov 21, 2008
Nick
rated it: 
P&G has made a success by institutionalizing relentless innovation. Unfortunately, you have to dig deep into this bland book to find out how P&G went from a classic, bureaucratic not-invented-here organization to a dynamic, fast-moving, consumer-oriented company that has given us the likes of the Swiffer and those strips that whiten your teeth. It turns out that at the heart of their innovation was essentially setting up lots of different in-house 'skunk works' whose job it was to constantly se
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Sep 26, 2011
This is a profound text, serving as a blueprint on how companies actual set up, perform, and measure innovation and integrate innovations (as opposed to "inventions" which are defined as not bringing in revenue) into the culture.
Mar 19, 2011
Amanda
rated it:
Written by the former CEO of P&G, the approach to innovation was naturally consumer-centric, but the guidance is also transferrable to business-to-business scenarios. Regardless, it was interesting to hear some of the stories behind the development of well-known brands.
Nov 05, 2010
Nothing outstanding, but there are a few nice little learnings from the document. I liked the two moments of truth for product, once when the customer selects the product, and second when they go home and use the product - whether it lives up to its claims
Aug 24, 2008
folks at P&G. reinvent business & beat rivals - customer understanding is key. "employees glean new ideas from suppliers & even rivals, and spend time living with customers in order to undertand their desires." (WSJ B2 Haymowitz 6/30/08)
Mar 10, 2009
Allison
rated it:
so-so book. I read this book for his example of how P&G collects new product ideas...so three stars for that description
Feb 20, 2009
Paul
rated it:
Amazing what can be done with a billiondollar R&D budget!
Dows provide good insight into the best CPG company of all time.
Dows provide good insight into the best CPG company of all time.
Jul 01, 2008
Sanji
rated it:
Pretty good overview of how P&G looks at Innovation and how they are structured - strong emphasis on a customer centric approach
Sep 26, 2008
Peter
rated it: 
Not bad for a buzzy business book. The chapter on understanding customers is pretty much essential reading.
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