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Advertising as Communication
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Advertising as Communication

3.46 of 5 stars 3.46  ·  rating details  ·  13 ratings  ·  1 review
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
ebook, 245 pages
Published December 13th 1982 by Routledge (first published November 18th 1982)
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