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CRM at the Speed of Light: Essential Customer Strategies for the 21st Century
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CRM at the Speed of Light: Essential Customer Strategies for the 21st Century

3.91  ·  Rating Details ·  66 Ratings  ·  15 Reviews
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and wh ...more
Hardcover, 384 pages
Published May 3rd 2004 by McGraw-Hill Osborne Media (first published January 17th 2001)
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Paul Greenberg
Dec 27, 2009 Paul Greenberg rated it it was amazing  ·  review of another edition
I wrote it so it wouldn't exactly be fair to review it tho' I have no qualms about giving it five stars! :-0
Fred Zimny
Jan 17, 2010 Fred Zimny rated it really liked it  ·  review of another edition
Success is just a matter of knowing the rights secrets or Paul Greenberg’s CRM at the Speed of Light reviewed

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Success is just a matter of knowing the right “secrets.”

Just having read Paul Greenberg’s CRM at the Speed of Light, I realize how many secrets can be hidden in one field of expertise and in one book. And I admire writers who are able to reveal their expertise in a fascinating way. Paul Greenberg belong to those authors.

I
...more
Butch
Oct 27, 2011 Butch rated it really liked it  ·  review of another edition
Shelves: on-my-kindle
Long but engaging and comprehensive. This 4th edition covers the impact that the new world of social media has had on traditional CRM. It's a brand new world and this does a good job of highlighting the reasons those of us in marketing or technology need to care.
Lance Shields
Really good explanation of social CRM.
Sam Motes
Dec 01, 2016 Sam Motes rated it really liked it  ·  review of another edition
CRM is a tool to know your customers and manage that relationship to drive customer intimacy and a bigger share of wallet. CRM has been around for years but the new generation of CRM is not your Grand Father's CRM. In CRM at the Speed of Light volume 4 Greenberg talks about the convergence of the Gen Y technical skills and expectations with the technology of social media that hyper drives the CRM opportunities to provide the customer a truly personalized experience through true immersion. It is ...more
Reem
Aug 17, 2012 Reem rated it it was amazing  ·  review of another edition
Shelves: met-author
The book "CRM at the Speed o Light" which we, in the CRM industry, refer to as the "bible" of CRM, illustrates Greenberg's logical yet emotionally invested approach to customer relationship management.

This book demonstrates a deep, analytical understanding of both the modern technical tools and the timeless human-relationship impact of engaging customers correctly.

You don't need to be in the CRM or Social Media industry to benefit from reading this book. As long as you have customers, an audien
...more
Brian
Apr 04, 2013 Brian rated it it was amazing
Excellent reference and guide. Used in in private and public sector implementations, a teaching guide, as an independent consultant and a local government employee. Valuable resource as a very practical how-to. Defines CRM and its uses, benefits and limits. Clear and concise, and always great case examples. I used the first edition when it was published and used the 3rd and 4th, too. Along the way I met Paul, too, and glad to have gotten to know him, despite his devotion to the Yankees.
Shantanu
Jul 20, 2012 Shantanu rated it really liked it  ·  review of another edition
Excellent handling of SocialCRM. However, even this latest edition is a trifle old as some links do not work. Otherwise, excellent read. Changed my idea of the subject. The best part of the book is that Paul brings in a large number of experts who share their views...a truly crowdsourced product
Jorge
Mar 08, 2013 Jorge rated it really liked it
This is a must read book about CRM!
It's a little bit long (650 pages) but we can read it almost like a Novel!
Very good for those who afraid read about technology and all those things because...there are no such things in this book! Only strategy and good recommendations!
Lori Grant
An optional-read book on customer services for knowledge workers, managers, executives, and entrepreneurs.
Deepak
Deepak rated it really liked it
Jun 22, 2012
Lynda Koster
Lynda Koster rated it it was amazing
Sep 23, 2012
Andres
Andres rated it really liked it
Feb 01, 2012
Henrikas Kuryla
Henrikas Kuryla rated it really liked it
Nov 27, 2011
John Cass
John Cass rated it it was amazing
May 04, 2012
Jonathan Maher
Jonathan Maher rated it liked it
Oct 27, 2014
Andrea
Andrea rated it it was amazing
May 07, 2012
Earl M. LaChance
Earl M. LaChance rated it it was amazing
Nov 06, 2015
Chris
Chris rated it it was amazing
Jun 08, 2015
Athisya Anne N
Dec 19, 2011 Athisya Anne N rated it really liked it  ·  review of another edition
Very Useful ...Must Read!!!
David
David rated it liked it
May 26, 2013
Prem Aparanji
Prem Aparanji rated it it was amazing
Feb 19, 2012
Gregory Heath
Gregory Heath rated it really liked it
Jan 11, 2015
Edward Elliott
Edward Elliott rated it liked it
Feb 17, 2016
Andres Lagos
Andres Lagos rated it really liked it
Jan 24, 2012
jardel Appelt
jardel Appelt rated it it was amazing
Feb 02, 2015
Leeann
Leeann rated it it was ok
Jul 07, 2010
Rahul
Rahul rated it it was amazing
Mar 17, 2016
Carolina Valdez
Jul 04, 2013 Carolina Valdez rated it really liked it
Great reference book and very well written!!
Mike Jortberg
Mike Jortberg rated it it was ok
Nov 29, 2015
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Paul Greenberg (born 1967) is an American author and essayist. Since 2005 Greenberg has written regularly for the New York Times in the Magazine, Book Review and Opinion sections, focusing on fish, aquaculture and the future of the ocean.

His book, Four Fish: The Future of the Last Wild Food, was published in 2010 by Penguin Press on July 15, and has entered the New York Times Best Selling Hard Cov
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“Generation Y is the first generation to spend more time on the Net than watching TV, with 10.6 hours per week watching TV and 12.2 hours surfing the Web.” 1 likes
“They’re like Generation X on steroids. They walk in with high expectations for themselves, their employer, their boss. If you thought you saw a clash when Generation X came into the workplace—that was the fake punch. The haymaker is coming now.” 1 likes
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