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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

3.38  ·  Rating Details  ·  45 Ratings  ·  4 Reviews
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges
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Paperback, 294 pages
Published October 8th 2004 by John Wiley & Sons
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Chris Munson
Aug 15, 2012 Chris Munson rated it liked it
Shelves: career
The Good: Guerilla Marketing for Consultants provides a decent overview of everything that a consulting firm needs to be aware of in terms of assembling a marketing plan. The author covers all of the major topics from advertising to relationship marketing. The chapters on building a proposal and on setting fees are probably worth the price you pay for the book. The Bad: The primary author has spent a good deal of his career working for Deloitte – bringing in large multi-million dollar contracts. ...more
Nick
May 17, 2008 Nick rated it it was amazing
I think it's fair to expect one of two things from a business book. Either it makes you think in a new way about a field of endeavour -- it gives you a new idea -- or it catalogues a business subject thoroughly. This book comes in the latter category -- it's a thoroughgoing handbook to effective marketing in the 21st century for consultants. If you're a consultant and have any responsibility for the marketing of your business, read this book. (It quotes me in the chapter on speaking, but that's ...more
Nikki
May 27, 2008 Nikki rated it it was amazing
If you are a consultant or working freelance and want to understand how to market yourself, then this book is a must read. It's full of low-cost, practical advice on how to brand yourself, use networks and develop smart ways to get new business. It goes on to describe how to build your web site,how best to launch that first book and get your platform as a speaker.
David
Apr 28, 2013 David rated it really liked it
Guerrilla Marketing is the term and approach coined by Conrad Levinson for marketing strategies that rely on creativity, imagination, and energy, but zero or not much money. Blog marketing is an ideal example. This book has plenty of ideas and practical help for the business of a consulting practice.
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