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Everyday Fashions of the Thirties As Pictured in Sears Catalogs
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Everyday Fashions of the Thirties As Pictured in Sears Catalogs

4.28 of 5 stars 4.28  ·  rating details  ·  60 ratings  ·  2 reviews
For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes ...more
Paperback, 144 pages
Published August 1st 1986 by Dover Publications
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A great source book for someone researching costumes/fashions (particularly American) of this particular decade. What I'd love to see is an international source guide that goes decade by decade or even year by year with plates from lots of fashion magazines (i.e. German, Austrian, British, French, American) to both show similarities and differences. This Sears book would be well-supplemented by also reading The Way We Wore: Styles of the 1930s and '40s and Our World Since Then which has the bonu ...more
If you're into fashion history, you'll love this series. They're a great glimpse into the everyday look of the period. Must-haves for one studying fashion or costume design.
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