false http://photo.goodreads.com/books/1171537993m/105146.jpg 105146 7 There are no two ways about it with Jack Trout. Either you've got a product or service that you can say is different, or you don't have much at all. In today's global marketplace and at its lightning-fast rate of change, there's no point in inventing and presenting a product only to sit back and hope that consumers everywhere will discover its greatness. It's not simply about what you or your product can do, it's about what you do differently from everyone else. Coauthors Trout and Steve Rivkin say it all in their no-holds-barred title, <I>Differentiate or Die</I>.<p> A disciple of the marketing guru Rosser Reeves, who introduced the concept of the "unique selling proposition," Trout relays his vision of what can help you differentiate in blunt, tell-it-like-it-is prose. First he breaks the bad news that product quality, advertising creativity, price advantage, and breadth of product line are rarely successful ways to differentiate your business. Consumers expect the best quality, he says; they don't think it's a bonus. In the same vein, your competitor can slash prices just as quickly as you. After dismissing these common marketing techniques as futile, Trout concentrates on which differentiating ideas will set you apart from the pack: Being first (and staying there), owning a discernible attribute, having a heritage, becoming the preference of a particular consumer group, or even being the most recent arrival in a product arena are just some of these useful differentiates. Though the book's fast and quippy narrative style may leave some readers looking for more substance behind his adamant assertions, Trout's recommendations act as inspirational spurts of energy. A slim manual packed with punchy points, <I>Differentiate or Die</I> won't take you long to read but could make a lasting--you guessed it--difference to the success of your business. <i>--S. Ketchum</i> 101361 2000 Differentiate or Die: Survival in Our Era of Killer Competition total:66|5:11|4:25|3:23|2:5|1:2| 66 236 106 10 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 4 0 false Mon May 01 00:00:00 -0700 2000 Mon Nov 26 04:25:32 -0800 2007 Mon Nov 26 04:26:08 -0800 2007
Differentiation is the key element to long-term success and profits; furthermore, it is an essential area of discussion in any corporate strategy discussions and is frankly the big...more...]]> 982799 0471357642 9780471357643 2 3 3.58 http://photo.goodreads.com/books/1179987959m/982799.jpg http://www.goodreads.com/book/show/982799.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 0 0 false Mon Oct 01 00:00:00 -0700 2007 Wed Jul 25 06:00:52 -0700 2007 Fri Nov 02 07:41:06 -0700 2007 more...]]> 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 3 0 false Tue Sep 01 00:00:00 -0700 2009 Wed Sep 23 16:45:43 -0700 2009 Wed Sep 23 16:47:07 -0700 2009 982799 0471357642 9780471357643 2 3 3.58 http://photo.goodreads.com/books/1179987959m/982799.jpg 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http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 5 0 false Thu Jun 01 00:00:00 -0700 2006 Sun Sep 02 02:54:22 -0700 2007 Sun Sep 02 02:55:09 -0700 2007 982799 0471357642 9780471357643 2 3 3.58 http://photo.goodreads.com/books/1179987959m/982799.jpg http://www.goodreads.com/book/show/982799.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 5 0 false Thu Jun 12 11:03:52 -0700 2008 Thu Jun 12 11:05:33 -0700 2008 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 3 0 false Tue Jul 21 18:10:03 -0700 2009 Tue Jul 21 18:10:55 -0700 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 1 0 false Wed Nov 01 00:00:00 -0800 2006 Sun Apr 05 19:59:28 -0700 2009 Sun Apr 05 20:11:48 -0700 2009 more...]]> 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 3 0 false Thu Dec 03 14:52:44 -0800 2009 Thu Dec 03 14:52:44 -0800 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 4 0 false Tue Nov 24 23:57:43 -0800 2009 Tue Nov 24 23:57:43 -0800 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 0 0 false Fri Nov 13 11:31:31 -0800 2009 Fri Nov 13 11:31:43 -0800 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 0 0 false Mon Nov 09 02:01:46 -0800 2009 Mon Nov 09 02:01:46 -0800 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 2 0 false Wed Nov 04 08:14:04 -0800 2009 Mon Nov 09 08:17:57 -0800 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 4 0 false Tue Sep 01 00:00:00 -0700 2009 Mon Oct 26 17:11:59 -0700 2009 Mon Oct 26 17:12:25 -0700 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 0 0 false Sun Sep 27 16:25:43 -0700 2009 Sun Sep 27 16:25:43 -0700 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 2 0 false Tue Sep 22 11:25:28 -0700 2009 Tue Sep 22 11:25:28 -0700 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 4 0 false Sun Mar 01 00:00:00 -0800 2009 Fri Aug 28 11:57:35 -0700 2009 Fri Aug 28 11:57:45 -0700 2009 105146 0471028924 9780471028925 59 7 3.58 http://photo.goodreads.com/books/1171537993m/105146.jpg http://www.goodreads.com/book/show/105146.Differentiate_or_Die_Survival_in_Our_Era_of_Killer_Competition 1 0 false Thu Aug 20 22:57:04 -0700 2009 Thu Aug 20 22:57:04 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=105146