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Rethinking Undergraduate Business Education: Liberal Learning for the Profession
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Rethinking Undergraduate Business Education: Liberal Learning for the Profession

3.63  ·  Rating Details ·  8 Ratings  ·  1 Review
Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good.The Carnegie Foundation for the Advancement of Teaching's national st ...more
Hardcover, 190 pages
Published June 15th 2011 by Jossey-Bass (first published January 1st 2011)
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J. J. Arias
For the most part, I agree with the central premise of the book and most of the suggestions to incorporate the liberal arts into business education. The writing is a bit repetitive like most social science writing (outside of economics). The biggest problem with the book is that the authors don't seem to fully appreciate the gains from trade and how free markets create value for society. The price system and profit-maximization is how we can serve others and create value for total strangers.
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Anne Colby is a scholar at the Carnegie Foundation for the Advancement of Teaching.

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