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Game Frame: Using Games as a Strategy for Success
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Game Frame: Using Games as a Strategy for Success

3.58 of 5 stars 3.58  ·  rating details  ·  125 ratings  ·  16 reviews
Ever wonder why teens can spend entire weekends playing video games but struggle with just one hour of homework? Why we’re addicted to certain websites and steal glances at our smartphones under the dinner table? Or why some people are able to find joy in difficult or repetitive jobs while others burn out? It’s not the experiences themselves but the way ...more
ebook, 224 pages
Published March 8th 2011 by Free Press (first published 2011)
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Reality Is Broken by Jane McGonigalGamification by Design by Gabe ZichermannFor the Win by Kevin WerbachThe Gamification of Learning and Instruction by Karl M. KappEnterprise Games by Michael Hugos
10th out of 10 books — 12 voters
For the Win by Kevin WerbachGamification by Design by Gabe ZichermannLoyalty 3.0 by Rajat PahariaReality Is Broken by Jane McGonigalCommunity Building on the Web by Amy Jo Kim
Gamification CMFUNED
29th out of 37 books — 1 voter

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Community Reviews

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♆ BookAddict  ✒ La Crimson Femme
This book is a decent beginner book on how gaming can work to motivate people. I borrowed it specifically for work to learn more about gamification. I've read other reviews where it said this book was just so so. I found it to be a good foundation for me since I know nothing about this type of learning style. Chapter eight and nine were the best chapters for me. It was more practical on "how to design" your game and what are the good game mechanics and dynamics.

Mr. Dignan writes in a very easy
Oct 05, 2011 Craig rated it 2 of 5 stars
Shelves: games
This is a crash course in the video game conversation going on in both the academy and industry. Start here if names like Bogost, McGonigal or Juul are unfamiliar to you. This would make a great primer for an intro class on the subject of games.

Having said that, if you are familiar with the existing academic dialogue, this will feel really tedious/ almost plagiarized (the author does a good job of recognizing sources, but it often feels like a cobbled-together student paper). The writing falls a
Santiago Eximeno
Una obra maestra. El mejor libro que he leído en mi vida sobre el universo lúdico.
That time of year again where I"m reading books for work. This was a great introduction gamification and the reasoning behind it. Overall the book felt well done and I enjoyed reading all of it. This is my first dive into gamification so it was all new to me. Lots of great ideas to start with from this book.
The first chunk really comes off as a kid from the 80s who lived video games and wants to make it a serious scientific topic for managing people with loose examples and "see it could work" conclusions.
But somewhere in the middle a bit more real strategy and insight come in that make it a decent read.
Jon Cassie
A particularly great book for those new to gamification. I give it 4 stars based on that, mindful that I've read many of the sources Dignan is using and so I felt more like I was having a conversation with someone who's agenda was mine and where I was mostly nodding my head saying "yes" and "indeed" and "ooh, I hadn't thought of that." There's good stuff in here for educators and as someone deeply interested in the gamified classroom, I took great comfort in the chapters on the "game frame" from ...more
Chris Aylott
Covers a lot of the same ground as Reality is Broken, but does it with a more practical and less messianic viewpoint. I think it helps that the author is an entrepreneur, not a game designer, and is more interested in the practical applications of game design than in declaring its place in the world.

Dignan reminded me of the importance of looping action and feedback, and gave me a couple of good ideas -- one of which was for a game that might interest the picky little eater at our dinner table!
Scarlett Sims
This book is similar to Reality is Broken by Jane McGonical, and Dignan references her several times, although this book is a bit more structured. He gives a bit of information about the history/background of games and then gives a step-by-step way of developing a behavioral game, complete with numerous examples. It was a pretty quick read and, I think, really useful. I can definitely use some of his strategies in teaching and I'm pretty sure these ideas could be implemented in lots of places.
Ivan Totev
This is a great introduction to gamification, but it felt that it needs more dept at times. It starts with a somehow too wide explanation of why games are important in our lives and then gets into the elements and structure of games. The latter part of it - the explanation of the Game frame was the part that was interesting and probably most valuable. Overall - I think its a good read to get the basics of gamification and a start point into a more deep view of the subject.
A really good read. A great introduction into why games are so compelling, and how we can apply game-like techniques to other problems. A few of his points seemed naive or simplistic but I agreed with most of the book and really felt he understood the space deeply. It has a great chapter near the end which contains a collection of game mechanics that are likely to be usefull in other domains.
Ryan Seamons
Great manual on engagement through game theory. He really focuses on behavioral games. Fun Theory (by volkswagon) is a great example. I really liked his 9th chapter, which is 50 pages on different behavioral game building blocks. A must read for any manager or parent who want to help people not simply complete tasks, but love doing them.
D. Redhawk
Interesting book. It breaks down game development into easy to understand chunks. The subtitle is “Using Games as a Strategy for Success” so you can imagine that the focus is more on the corporate structure toward the end.
Tony Fortner
Excellent book for those wanting to understand the underpinnings of gamification.
This is like a sublevel of the McGonigal book.
May 09, 2014 Carlos rated it 3 of 5 stars
Shelves: game, ux
A really good book.
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