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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts,...more
Hardcover, 320 pages
Published
March 1st 2011
by Hyperion
(first published February 10th 2011)
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May 14, 2012
Soundview Executive Book Summaries
rated it
5 of 5 stars
Shelves:
2011-best-business-books
Win: The Key Principles to Take Your Business from Ordinary to Extraordinary by Frank I. Luntz was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.
THE SOUNDVIEW REVIEW:
Best-selling author and top pollster Dr. Frank I. Luntz first gained popularity with his 2007 release Words that Work. That title offered a method for using the power of language to gain an edge in any situation. Luntz’s ability to harness the potential of language and channel it into a too...more
THE SOUNDVIEW REVIEW:
Best-selling author and top pollster Dr. Frank I. Luntz first gained popularity with his 2007 release Words that Work. That title offered a method for using the power of language to gain an edge in any situation. Luntz’s ability to harness the potential of language and channel it into a too...more
I checked this out since Kent and I get a little anxious when we think about possibly starting his own business. I'm glad I did. It reads somewhat like a textbook would sometimes. Lists and lists of aspects, attributes, goals, etc. I couldn't possibly memorize it. In summary, no success is considered a "win" without good principle.
And a good company is patterned after Costco, a company that isn't driven by stock market values but by how great of a value they can give people.
I liked reading cert...more
And a good company is patterned after Costco, a company that isn't driven by stock market values but by how great of a value they can give people.
I liked reading cert...more
If money and power is your definition of "success," this book may motivate and help you a lot. It is not my definition and so I found it severely lacking. "No Success can compensate for failure in the home," said a famous LDS prophet and I think the breakdown of our society proves that true. Everyone has a diploma, but no one has a father. Everyone has a college degree, but no one has standards. Forget this book and read CS Lewis, or the scripture of your choice. You will get closer to "success"...more
If you run a business and you've not picked up this book yet, you're already behind. An incredible at what makes people winners, not only in the business world but in life. With accounts from actors, politicians, CEOs, sports stars... any and everyone you could imagine who is a winner in their field, Luntz weaves together a well thought out, organized look at what each of us need to take whatever organization we have or whatever life we lead and make it extraordinary.
I picked this up last week at the library and was very pleasantly surprised. A very informative and detailed book about how to achieve success in your life through better communication. Using the right words is very important and Dr. Luntz gives them all to us and explains why they work today. A very pleasant read. I especially liked this nugget: "It’s not what you say, it’s what they hear." Great book!
I have heard Frank Luntz numerous times on TV and was impressed with him so was anxious to read one of his books. I finally decided on this one. I really liked it.
Good insights on success as a leader in business, in politics, and in life. Makes you appreciate those we have even more.
Great book for anyone passionate about sales and getting inspired by successful people.
Good book. Great qoutes. Fantastic words that work. Will read again.
Good insights, enjoyed it.
Aug 31, 2011
Martha
marked it as wishlist
I want the Kindle Edition.
At first I thought it was going to be all about winning at business. Wrong! It's all about winning in life. Thanks Dr. Luntz. May we all live a principled life.
A bit too self-belly for me, and at the end his conservative slant leaks out a bit too much, but some fascinating insider stories about incredibly accomplished people in the world, and some really succinct observations on the power and importance of language and expression. Glad I read it. Thanks default Gabe!
Luntz really synthesizes what it means to be a true winner in all aspects of life, not just business. Remembering that "accountability" is the single most important attribute is essential. There is no single standard of winning, no secret recipe - that presto - makes you a winner. However, there are many common traits and this book gives you the requisite steps to getting it right and becoming a true winner.
Great look at what true winners do everyday and what makes them great. As the book says, it's not a self-help book but a help others book!
Not having any interest in enhancing my business (I have none), I was drawn to this book as an analysis of how successful people use language. It was excellent! WIN is illuminating and useful to ANYONE -- its application is universal.
Excellent!! Frank is just as captivating to read as he is in person!
May 22, 2013
Lin
marked it as to-read
May 20, 2013
Van Pham
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May 14, 2013
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Apr 28, 2013
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Apr 07, 2013
Purposely Vague
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Apr 03, 2013
Stephen
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Mar 31, 2013
Fiona
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Mar 27, 2013
Kyle Wimbish
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“Democracy is the art and science of running the circus from the monkey cage. H. L. MENCKEN”
—
2 people liked it
“I have missed more than nine thousand shots in my career. I have lost almost three hundred games. On twenty-six occasions, I have been entrusted to take the game-winning shot . . . and missed. And I have failed over and over and over again in my life. And that is why I succeed. —MICHAEL JORDAN”
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2 people liked it
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