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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

3.39  ·  Rating Details ·  74 Ratings  ·  18 Reviews
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The ...more
Paperback, 148 pages
Published October 10th 2003 by Berrett-Koehler Publishers (first published March 4th 2002)
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Community Reviews

(showing 1-30)
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Rizal Fahmi
Aug 30, 2014 Rizal Fahmi marked it as to-read
Jan 01, 2010 Michelle rated it it was ok
"This may seem like an unusual book to review, but again, this was an exercise for work and the leadership development program of which I am a participant. In one of our sessions, we had touched on what is a personal brand and even started the exercise to create one. Unfortunately, I didn t get it. I didn t understand how someone could create their own brand when a brand is how others perceive you. I left the session that day more confused and uncertain than I was when I started the day. I was c ...more
It wasn't a big help in my life towards anything, but I would kind of like to read it a couple times over as I do my own thinking and writing. It introduced a new idea to me: Brands.
What exactly is a Brand?
If I think about the movie "Roots" or the book "Surrender" by Pamela Clare, people were often branded with fiery hot iron rods. It just makes me think about what a brand must be. ( I enjoy reducing thoughts down to nothing. I'm aware what a brand is.)
A Brand is something you're stuck with: a m
Jan 07, 2013 Scott rated it it was amazing  ·  review of another edition
Shelves: business, audio
I found this quick read a great mix of marketing, psychology of personality, and personal development. Rather than focusing on products or services, this book focuses on how to ponder, develop, market, and maintain personal values and characteristics. While the book was focused mainly on business environments, a large amount of the personality traits and skills are useful outside of work too. Personalities aside, this book certainly isn't an all around solution to marketing, but the topics and t ...more
Feb 13, 2010 Robyn rated it liked it  ·  review of another edition
Recommended to Robyn by: Women In Technology - Atlanta book selection
Shelves: business-books
A quick read, I found this book a helpful way of bringing order to concepts I know from business, from the HR discipline and intuition. It provided a model for organizing 360 feedback I recently received so I have an objective way of measuring the strength of my brand. The book also creates a provocation about whether your personal brand aligns with your company and challenges you to decide whether you want to "sign up or sign out". I think that is a good provocation to apply to any relationship ...more
Jan 18, 2016 Azamat rated it really liked it
Книга интересная, но не для всех. В первую очередь, ее можно рекомендовать маркетологам, рекламщикам, эсемемщикам и предпринимателям. Рассказывается о том, как важно иметь качественный бренд, что это такое, как его поддерживать и тд. Каких-то суперсекретов успеха я не увидел, но будет полезно для перечитывания, чтобы не забывать, что вам нужно делать а, б, в... Книжка — нормуль.
Sep 01, 2012 Gabriela rated it liked it
Good, with some useful thoughts. I liked the part about managing the perceptions of other about the self.
Apr 13, 2013 Peter rated it really liked it
This book is about more than just "branding" - it's about (re)aligning your work with your core values - great read!
May 15, 2013 Julie rated it liked it  ·  review of another edition
I like the fact that the book very quickly helps you discover somewhat who you are and your simpler, more common beliefs. It's like psych 101 for those who never took it.
Apr 02, 2012 Steven rated it it was ok  ·  review of another edition
Even though the book has been updated it feels old. Like they thought they should add social media references in but didn't completely overhaul the whole book. Far better books out there.
Xavier Smith
Mar 12, 2013 Xavier Smith rated it it was amazing  ·  review of another edition
Love the concept and it helped me focus on areas of my personal business model in a way I had not thought about before!
It was practical and very easy to implement and track!
Kristen Podbelski
Kristen Podbelski rated it it was amazing
Apr 14, 2013
Vega rated it did not like it
Jul 28, 2014
Hazel Milton
Hazel Milton rated it it was amazing
Aug 01, 2016
Sudie rated it really liked it
Sep 06, 2009
John rated it really liked it
Aug 08, 2014
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on personal branding as you manage your career.
Narita rated it liked it
Nov 30, 2012
Rashida rated it liked it
Jan 05, 2013
Lee Gunter
Lee Gunter rated it it was ok
Sep 01, 2013
Elissa rated it it was amazing
Dec 30, 2012
Aug 24, 2010 Ryan rated it really liked it
Bravo - the prescription to being all you are meant to be.
Jen Angel
Jen Angel rated it really liked it
Mar 06, 2010
Carolyn Mellor
Carolyn Mellor rated it it was amazing
Aug 02, 2016
Anna rated it it was ok
Sep 25, 2013
Nancy Byers
Nancy Byers rated it liked it
Jul 05, 2016
Karl Speak
Karl Speak rated it it was amazing
Mar 19, 2013
Faith rated it did not like it
Aug 26, 2014
Sophia K
Sophia K rated it it was amazing
Jun 06, 2016
Samuel Abiodun
Samuel Abiodun rated it liked it
Jul 24, 2012
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