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Strategic Management And Competitive Advantage: Concepts And Cases
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Published June 1st 2005 by Prentice Hall
(first published 2005)
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an American professor in social entrepreneurship, best known for his contributions to the resource-based theory of competitive advantage in the field of strategic managementMore about Jay B. Barney...