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Strategic Management And Competitive Advantage: Concepts And Cases
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Strategic Management And Competitive Advantage: Concepts And Cases

4.04  ·  Rating Details ·  53 Ratings  ·  3 Reviews
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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Published June 1st 2005 by Prentice Hall (first published 2005)
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Filipa
May 08, 2013 Filipa rated it really liked it  ·  review of another edition
Muito explicativo, os exemplos dados são muitos bons. O livro está muito completo e é fundamental para compreender o processo de estratégia das empresas.
Rei Fahlevi
I need to learn about management strategic
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Jan 03, 2015 Andri As rated it really liked it  ·  review of another edition
Shelves: andry
great book..
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an American professor in social entrepreneurship, best known for his contributions to the resource-based theory of competitive advantage in the field of strategic management
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