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CRM: las cinco pirámides del marketing relacional
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CRM: las cinco pirámides del marketing relacional

really liked it 4.0  ·  Rating Details ·  1 Rating  ·  0 Reviews
Las ventas solas ya no garantizan la supervivencia de una empresa. Sin clientes satisfechos y fieles, el futuro de una compañía queda en entredicho. El CRM (Customer Relationship Management) es una herramienta imprescindible para conseguir una sólida relación de pareja empresa-cliente. En este libro, el profesor Cosimo Chiesa revisa y pone al día la teoría y la práctica ...more
Published by Deusto (first published July 2005)
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Julian Villanueva
Julian Villanueva rated it it was amazing
Feb 06, 2011
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Jennifer Manteca Suárez rated it really liked it
Apr 14, 2014
José Ramón
Jul 19, 2012 José Ramón rated it it was amazing
Quieres sacar partido a tu CRM?.
Pues este libro es imprescindible!!!!!!!!
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