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Absolut Book.: The Absolut Vodka Advertising Story

4.05  ·  Rating Details  ·  147 Ratings  ·  13 Reviews
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in t
Paperback, 288 pages
Published October 15th 1996 by Tuttle Publishing
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Jul 15, 2009 Jen marked it as to-read
When I was an advertising student in college, we were given an assignment: Find what we thought was a really good (print) ad and explain why it was amazing, etc. I chose Absolut's 'commissioned artist' campaign of the 90's, which had been running for about three years by the time. My class hated it, my professor hated it. I ended up dropping out of the course after one semester because it was a poorly taught course. Their not recognizing the genius in the Absolut campaign pretty much summed it u ...more
Jul 08, 2014 Kaethe rated it really liked it
Shelves: nonfiction
"Probably there aren't too many people who really want to know the history of an ad campaign, but Lewis counted on the extraordinary popularity of the Absolut ads. As ads, they are truly art. Fascinating to see the ads grouped, to catch up on all the ones you missed.
The only thing that stopped this book from getting a ""10"" was a screw up in the proofing. Try page 174 or thereabouts for the states spread. The ads are arranged alphabetically by state, but you'll notice that where it should say "
Sep 30, 2012 Jessica rated it it was amazing
As a long time fan of the Absolut Vodka ads I have to say this book was right up my alley. I am one of those that will save a particular Absolut ad that I like. I'm sure many would argue that at this point the ad campaign is outdated and stale but I am always tickled to see the newest ad's subject matter. The book profiles a bunch of the ads featured in magazines throughout the years. Most but not all of them are given a short blurb about them, how they came about, funny germaine stories, subjec ...more
Jun 03, 2009 W.B. rated it really liked it

I had seen dozens and dozens of these ads, but not the hundreds and hundreds in here.

And the backstory about how the company succeeded against odds is interesting.

But goes best with 1) ablutions 2) lavatory functions 3) cheese or 4) boredom.

Not recommended for 1) those seeking serious answers concerning ontology 2) lovers of vampire fiction 3) those seeking to get their freak on or 4) people who shouldn't be thinking about alcohol in any form because it makes them do "bad things" which resu
Nov 21, 2015 Eddie rated it really liked it
Vodka has never looked better.
Tonya Wertman
Jan 22, 2008 Tonya Wertman rated it it was amazing
I have collected Absolut Vodka ads since I was in high school and received this book as gift. Now, I know which ones are missing from my collection! I work in marketing and advertising, so this book is significant in depicting how a brand is able to create such a distinctive, recognizable persona through simple (yet innovative and creative) variations on a theme. Absolut will go down in history as one of the most effective campaigns of the late 20th century.
Dec 05, 2009 Babette rated it liked it
Shelves: non-fiction
This is a fun book because it captures many of the images that were used in advertising Absolut. The creativity and artistry are wonderful and fun. This has to be one of the best advertising campaigns ever.
Apr 25, 2008 Norma rated it it was amazing
As awesome book tracing the history of the Absolut Vodka ads. A must-have for collectors like myself.
Dec 23, 2011 Ariane rated it really liked it
Big fan of the ad campaign. Enjoyed the book. The advertisers were very creative.
Interesting and creative ways Absolut Vodka marketing advertisements.
Kate Zirkle
Mar 10, 2008 Kate Zirkle rated it it was amazing  ·  review of another edition
Shelves: work-related
Love this book and this campaign. It's one of the greatest in history.
Oct 20, 2007 Sekar rated it really liked it  ·  review of another edition
Shelves: old-books
cool - creative - unusual idea...
Jan 06, 2012 Volker rated it it was amazing
fun and instructive
Zenon rated it it was amazing
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Richard W. Lewis (RL) is a branding guy, marketing strategist, author and professor. He was the Worldwide Managing Director at TBWA/Chiat/Day on Absolut vodka, responsible for strategy, marketing and creative, globally. He is the author of the New York Times bestselling ABSOLUT BOOK. RL teaches at New York University, an Honors course he created, “Branding: People Places and Things.” RL likes peop ...more
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