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Absolut Book.: The Absolut Vodka Advertising Story
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Paperback, 288 pages
Published
October 15th 1996
by Tuttle Publishing
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Cute.
I had seen dozens and dozens of these ads, but not the hundreds and hundreds in here.
And the backstory about how the company succeeded against odds is interesting.
But goes best with 1) ablutions 2) lavatory functions 3) cheese or 4) boredom.
Not recommended for 1) those seeking serious answers concerning ontology 2) lovers of vampire fiction 3) those seeking to get their freak on or 4) people who shouldn't be thinking about alcohol in any form ...more
I had seen dozens and dozens of these ads, but not the hundreds and hundreds in here.
And the backstory about how the company succeeded against odds is interesting.
But goes best with 1) ablutions 2) lavatory functions 3) cheese or 4) boredom.
Not recommended for 1) those seeking serious answers concerning ontology 2) lovers of vampire fiction 3) those seeking to get their freak on or 4) people who shouldn't be thinking about alcohol in any form ...more
Jen
marked it as to-read
When I was an advertising student in college, we were given an assignment: Find what we thought was a really good (print) ad and explain why it was amazing, etc. I chose Absolut's 'commissioned artist' campaign of the 90's, which had been running for about three years by the time. My class hated it, my professor hated it. I ended up dropping out of the course after one semester because it was a poorly taught course. Their not recognizing the genius in the Absolut campaign pretty much summed...more
This is a fun book because it captures many of the images that were used in advertising Absolut. The creativity and artistry are wonderful and fun. This has to be one of the best advertising campaigns ever.
Big fan of the ad campaign. Enjoyed the book. The advertisers were very creative.
"Probably there aren't too many people who really want to know the history of an ad campaign, but Lewis counted on the extraordinary popularity of the Absolut ads. As ads, they are truly art. Fascinating to see the ads grouped, to catch up on all the ones you missed.
The only thing that stopped this book from getting a ""10"" was a screw up in the proofing. Try page 174 or thereabouts for the states spread. The ads are arranged alphabetically by state, but you'll no...more
The only thing that stopped this book from getting a ""10"" was a screw up in the proofing. Try page 174 or thereabouts for the states spread. The ads are arranged alphabetically by state, but you'll no...more
Interesting and creative ways Absolut Vodka marketing advertisements.
fun and instructive
I have collected Absolut Vodka ads since I was in high school and received this book as gift. Now, I know which ones are missing from my collection! I work in marketing and advertising, so this book is significant in depicting how a brand is able to create such a distinctive, recognizable persona through simple (yet innovative and creative) variations on a theme. Absolut will go down in history as one of the most effective campaigns of the late 20th century.
As awesome book tracing the history of the Absolut Vodka ads. A must-have for collectors like myself.
Love this book and this campaign. It's one of the greatest in history.
cool - creative - unusual idea...
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