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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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3.89  ·  Rating Details  ·  3,455 Ratings  ·  172 Reviews
Traditional Chinese edition of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown. In Chinese. Distributed by Tsai Fong Books, Inc.
Paperback, 312 pages
Published September 1st 2010 by Lian Jing/Tsai Fong Books (first published 2009)
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Tim Chang
Dec 29, 2012 Tim Chang rated it really liked it  ·  review of another edition
Met Tim Brown at IDEO for the book launch party of this title, and was inspired to read it after listening to his talk about the subject. Some good high level frameworks and ideas, and it makes me wish that I could experience this process in action as part of an IDEO project team sometime!

Notes and key takeaways:
1) Design thinking starts with divergence (expand range of options).
2) Take a human-centered approach (vs existing business constraints or tech-based approach): observe real user behavio
...more
Jillian
Feb 11, 2010 Jillian rated it it was ok  ·  review of another edition
This was easy to read and on occasion insightful, but it felt like a really long advertisement/infomercial for IDEO. It would have been much better if he concentrated on just a few clients/ideas rather than trying to say everything in one book. Felt like I was at a party stuck in a corner with someone doing a lot of name dropping!

His very brief chapter on sustainable design was pathetic and not worth his effort. What is the point in telling a story about finding a discarded toothbrush you desig
...more
Wendy Yu
Jan 26, 2011 Wendy Yu rated it it was ok  ·  review of another edition
Sorry sir, you are an amazing designer, philanthropist and inspiration to us all, but you are not a good writer. The book attempts to introduce the philosophies that propelled IDEO to the top of the world in design strategies and innovations, not at the level of making something look pretty, but at radical shifts in perception and usage. Brown equally emphasizes the importance of market success and global povery-reduction, successfully arguing that design problems should encompass childhood obes ...more
Fantaghiro23
This is a good book if what you're looking for is an introduction to design thinking. If you're a bit familiar with the concept, though, or have been using it to some extent, it's mostly a series of quick examples by Tim Brown of IDEO, none of which are highly illustrative. Also, given that this book came out in 2009, some of the examples are no longer current. (E.g., Nokia a leader in mobile devices?)

Still, it's useful to hear about design thinking from one of its originators.
I
Jul 18, 2011 I rated it did not like it  ·  review of another edition
Tim Brown preaches the virtue of the designer and asks people and businesses responsible for hiring them to give them more time, money, and resources to do their job while at the same time claiming that operating within tight, unforgiving constraints is the realm in which the designer thrives.

Although there were a few valuable insights regarding the design process here, it wasn't anything that couldn't have fit in a one hour lecture and written on a standard square yellow sticky note.

Many busine
...more
Rachel Bayles
Nice overview of design thinking and how it can be applied to all facets of life. Fun and informative stories by one of the industry leaders. Shows how everyone can (and probably should) be a design thinker in whatever their life's endeavors are. Good summer read and organized to be able to review, when actually trying to use the ideas in your own life.
Fred Darbonne
Feb 12, 2014 Fred Darbonne rated it really liked it  ·  review of another edition
Tim Brown, CEO of IDEO, an innovation and design firm ranked among the ten most innovative companies in the world, debunks the myth that brilliant ideas, creativity, and innovation are the sole province of geniuses and specially gifted people, but are more often the result of disciplined thinking and careful observation, skills the rest of us can develop and apply. He argues that traditional organizational structures are designed for efficiency, which causes new ideas to be incremental, predicta ...more
Sebastian Gebski
A bit disappointing.

My expectations may have been set too high due to recommendation I've got but the honest truth is that if you're aware of modern practices in software development, you won't find anything new here. Even if this book is filled with plenty of real-life cases, I just couldn't help myself missing the 'substance'.

All of them seemed so ... obvious: Experiments? Yes! Prototyping? Yes! Get out of the ivory tower and touch the real life? Yes! Cooperate with users? Yes! Service instead
...more
Oksana Hoshva
Mar 08, 2016 Oksana Hoshva rated it it was amazing  ·  review of another edition
Probably one of the best books to start learning about the Design Thinking method. Very well written, easy to follow, captures your attention, so you just keep reading. It contains many examples of the method being applied across industries and tackling all kids of business challenges. You should not expect that you will learn how to apply Design Thinking after you finish the book though since it does not provide 'how to' frameworks or worksheets. But, I am sure you'll be inspired to learn more. ...more
Sergei_kalinin
Aug 26, 2012 Sergei_kalinin rated it it was amazing  ·  review of another edition
Shelves: marketing
Замечательная книга! Была прочитана запоем :) Пропитана глобальным оптимизмом и творчеством, и вдохновляет не по-детски :)

Но это эмоции... Если серьёзно, то дизайн-мышление - подход к инновациям, который может быть применен максимально широко: и для развития организаций, и для бизнес-новаций, и для решения социальных проблем, и даже для разрешения глобальных проблем, вроде экологической катастрофы. Масштаб инноваций может быть любым - от самого себя, до планеты Земля.

В том числе не важна грани
...more
Gene Babon
Oct 22, 2012 Gene Babon rated it really liked it  ·  review of another edition
Shelves: strategy
Change by Design is an insightful look at all sorts of organizations and how they solved challenges by working with IDEO, a global consultancy focused on helping companies innovate.

If you are new to design concepts, the following tools are discussed:
brainstorming, scenarios, storyboards, story telling, mind mapping and prototyping. Since these are right-brain tools and my brain seems to prefer functioning in left-brain mode, this book provided an adequate mind meld to get both sides to recogniz
...more
Creatingalan Black
bought this over a year ago along with a few other books devoted to DESIGN THINKING in order to learn about what DESIGN THINKING is.

Interesting read
a little too much a memoir of IDEO
limited in its coverage of the fields of Design from where the author's principles of what he calls DESIGN THINKING come from.

Wish he had used a more linear structure to organize the development of DESIGN THINKING

Having worked in various design fields for over 20 years from licensed architect to interiors to graphics
...more
Shinynickel
Oct 03, 2009 Shinynickel marked it as to-read  ·  review of another edition
Off this review:

Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation
By Tim Brown (HarperBusiness)
Design is not just about making things. It’s a tool for building better organizations, communities, and governments. It’s an approach, unbound to a specific discipline—a way to organize information; to problem-solve; to synthesize new ideas. This is the crux of design thinking, a concept introduced by IDEO’s Tim Brown in Change by Design. In this “blueprint for creat
...more
Dax
May 05, 2011 Dax rated it it was amazing  ·  review of another edition
This book is being a career changer for me.

It tells us about the importance of thinking with the hands (prototyping), communicating visually and with empathy, applying in the business world the tools that were typically used by design people. Those are the Design Thinkers.

In our connected world focus on the consumer experience is a must-have capability. To be able to create this consumer-focused culture people inside the company should first have their own experience, as collaborators, to be des
...more
Alex Devero
Apr 17, 2015 Alex Devero rated it really liked it  ·  review of another edition
Shelves: design
Producing the kinds of innovations that change the world requires starting with the right design philosophy – one that emphasizes fluidity, brings people together and keeps its focus on the real-word applications and implications of an idea.
Rudra
Sep 13, 2015 Rudra rated it it was amazing  ·  review of another edition
Design thinking, a whole new perspective. I doubt it could be explained in a way better than Brown has in this book
Philip Mckenzie
Feb 08, 2015 Philip Mckenzie rated it really liked it  ·  review of another edition
Great book, especially if looking for an introduction to design thinking and how it works in a variety of circumstances. I found the book to be most compelling when using design thinking to outline how one can drive social impact and use those processes to create more effective systems. Though design thinking is popularized I have found it a bit bastardized in practice. This book gives you a sense of the potential when utilized fully.

Jonna Higgins-Freese
Others have done nice summaries of the book; I'm always drawn to the specific examples:

1. Whole Foods encourages each store to experiment/innovate and then share ideas so they propagate across the company (74)
2. When IDEO was asked to design seats for the Acela, they mapped the customer journey and realized that sitting down on the train was Step 8 of the journey. This allowed them to improve the customer experience more broadly at steps 1-7 as well. An example of move from design (chair) to des
...more
SJ Loria
Big picture thinking is an interesting perspective. One that I think is a bit harder than the prevailing let'-drill-down-on-the-data style thinking that has become the norm. Did you know Coursera is offering a data scientist mini-degree through Johns Hopkins right now? As an English major in recovery I'm thinking about taking that so if you're interested let me know. I digress, the book, let's talk about it.
A book that I think is oddly related to this one is Good to Great. Both books deal with
...more
Jim Razinha
Apr 10, 2016 Jim Razinha rated it really liked it  ·  review of another edition
I've been reading about design thinking for a few years now. In 2013, I tracked down The New Business of Design>, so I could read Tom Peters' keynote address from the 1995 45th annual International Design Conference in Aspen, which he titled "Design Mindfulness". I'm a fan of design thinking. Part of my work world involves overseeing the design of new buildings and expansions/renovations of existing buildings. Architects and engineers are wonderful folks, and they try to focus on the function ...more
Ethan
Jan 31, 2015 Ethan rated it really liked it  ·  review of another edition
In the top quartile of the "pop business books sold at airport bookshops" genre. Written with sincerity and integrity, eminently readable, with several useful ways of seeing problems and solutions that might not occur to a typical executive. Distills and communicates an important idea - to think about and create an entire experience, not just a particular product.

A bit repetitive - maybe authors assume that this type of book is just dipped into by chapter rather than read start to finish - and c
...more
Brad
Jun 04, 2015 Brad rated it really liked it  ·  review of another edition
Shelves: emdd, non-fiction
I’m the co-director of a graduate program at Ball State University that’s built — in part — around design thinking. The Center for Emerging Media Design & Development trains people for that ever-undefined “21st century knowledge workforce.”

Part of that training focuses on helping people work in interdisciplinary groups to identify problems that may be embedded deeply within assumptions of an organization. To do this, groups must learn how to set aside their initial thoughts about a problem
...more
Jon
Feb 15, 2016 Jon rated it it was ok  ·  review of another edition
Good:
Presents interesting solutions as case studies
Introduces a new vocabulary and format for addressing problems

Bad:
Tells stories without structure or framework on how to define or leverage design thinking
A bit vague and shallow on the road to discovery and implementation of solutions

Ugly:
Reads like a IDEO advertisement
Jonathan
There are some good nuggets in it, although most could be gleaned from a good executive summary.

* take a human-centered approach to product/service development
* get to 1st prototype as quickly as possible; fail early and fail often; don't use prototyping only to validate "final" designs
* Observe and involve your extreme users - the ones at the margins - to get the best insights
* Actually go through your users' experience, don't generalize from your own standards
* Build your story from the beginn
...more
Amber
Nov 23, 2015 Amber rated it it was ok  ·  review of another edition
So, apparently this book and this idea is going to be a big deal in my life in the upcoming months and probably years, so I'm subduing my review to:

This book itself wasn't my favorite, but the ideas are good.
Zameer Andani
Great intro into the ongoings at Ideo - one of the world's premiere design firms. It's a great introduction on "design thinking" something I feel will be a crucial in tackling problems faced by everyone everyday.
David
Jun 14, 2015 David rated it really liked it  ·  review of another edition
Wish I read this when it came out 6 years ago in 2009. At that time User Center Design was utilized, but was limited to web site design (mobile was just coming along). Little did I realize the Design Thinking would grow into a transformation driver rivaling BPR. The book's key ideas have since been refined and further developed (e.g., Lean StartUp, Agile...). BTW, the design thinking starts to breakdown when it tries to go beyond product / service design, and into more strategic / enterprise sco ...more
Gwen
May 07, 2015 Gwen rated it liked it  ·  review of another edition
Brown describes a way of living and being that fuels creativity and germinates innovation in the work place. It's a path to experiential, life-long learning.

The processes he describes are a good framework for illustrating how data is made more useful with companion behaviors that create exploratory contexts which trigger ideation. Brown also elaborates on the design of experiences in a way that offers a template for service businesses who want to co-create relevant customer experiences.

"The too
...more
Valeria
Sep 12, 2015 Valeria rated it it was amazing  ·  review of another edition
Shelves: management
One of my reference books for integrity and simplicity of the processes that I will be creating.
E
Nov 05, 2010 E rated it really liked it  ·  review of another edition
Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement ...more
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Tim W. Brown was born and raised in Rockford, Illinois. In 1983 he graduated summa cum laude from Northern Illinois University with a degree in American studies. He is the author of four published novels, Deconstruction Acres (1997), Left of the Loop (2001), Walking Man (2008), and Second Acts (2010). His fiction, poetry and nonfiction have appeared in over two hundred publications, including Anot ...more
More about Tim Brown...

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“At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is "Build on the ideas of others.” 8 likes
“Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.” 7 likes
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