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Latinos, Inc.: The Marketing and Making of a People
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Latinos, Inc.: The Marketing and Making of a People

3.65 of 5 stars 3.65  ·  rating details  ·  40 ratings  ·  3 reviews

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by

Paperback, 302 pages
Published September 1st 2001 by University of California Press
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Very thin on the ethnography and highly repetitive. But good if you're curious about marketing discourse directed at Latinos, and in the connections between consumerism and the creation and maintenance of different categories of U.S. citizenship.
I liked it. Interesting, on marketing and the construction of latino identity in the states.
The best book I've read in a long time about Latino studies.
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