Latinos, Inc.: The Marketing and Making of a People

Latinos, Inc.: The Marketing and Making of a People

3.58 of 5 stars 3.58  ·  rating details  ·  31 ratings  ·  2 reviews

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by

...more
Paperback, 302 pages
Published September 1st 2001 by University of California Press
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 60)
filter  |  sort: default (?)  |  rating details
Jessica
Very thin on the ethnography and highly repetitive. But good if you're curious about marketing discourse directed at Latinos, and in the connections between consumerism and the creation and maintenance of different categories of U.S. citizenship.
Jessamyn
I liked it. Interesting, on marketing and the construction of latino identity in the states.
Pavel
Mar 30, 2013 Pavel marked it as to-read
William Lopez
Mar 19, 2013 William Lopez marked it as to-read
Shelves: public-health
Veronica
Oct 16, 2012 Veronica marked it as to-read
Kel
Aug 10, 2012 Kel added it
Caleb
Jul 21, 2012 Caleb marked it as to-read
Miriam
Jul 02, 2012 Miriam marked it as to-read
Lucas Alvarez
Apr 28, 2012 Lucas Alvarez marked it as to-read
Natalie
Feb 21, 2012 Natalie marked it as to-read
Thomas
Feb 03, 2012 Thomas marked it as to-read
Meggan
Jan 20, 2012 Meggan marked it as to-read
Daisy
Nov 13, 2011 Daisy added it
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
Latinos, Inc.: The Marketing and Making of a People, Updated Edition, with a New Preface (Paperback)
Barrio Dreams: Puerto Ricans, Latinos, and the Neoliberal City Planet TV: A Global Television Reader Latinos, Inc.: The Marketing and Making of a People Barrio Dreams: Puerto Ricans, Latinos, and the Neoliberal City Culture Works: Space, Value, and Mobility Across the Neoliberal Americas

Share This Book

Your website