Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa ... read full description
reviews
Mar 24, 2008
Jessica
rated it: 
Very thin on the ethnography and highly repetitive. But good if you're curious about marketing discourse directed at Latinos, and in the connections between consumerism and the creation and maintenance of different categories of U.S. citizenship.
Jul 12, 2008
Jessamyn
rated it: 
I liked it. Interesting, on marketing and the construction of latino identity in the states.
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