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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

3.85  ·  Rating Details ·  174 Ratings  ·  16 Reviews
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's ...more
Hardcover, 220 pages
Published November 1st 2007 by Berrett-Koehler Publishers
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Jun 19, 2009 Brian rated it it was ok  ·  review of another edition
Very informative on communication styles. We communicate via touch, visiually and by talking. That makes sense and if you aren't getting through to people try one of the other methods. What I disagreed with is that Thom seems to be saying that we are one of these three styles and that is it. While I think that he is probably right that people do have primary styles of communication, I think he locks us down into one of these three. Personally I think we use all three of these styles depending on ...more
Feb 08, 2009 Cindy rated it it was ok
"Conservtives, believing Hobbes's view of human nature to be inviolable, cannot conceive of the possibility that civilizations can exist without constant warfare or an iron-fisted Church or State to prevent that warfare. This is the original modern conservative story. Conservatives believe in what Riane Eisler and others have called the dominator culture. The believe that human nature must be dominated for human societies to flourish because without constraint by domination the essentially evil ...more
Dec 08, 2008 Jane rated it really liked it
Recommends it for: political nerds, people interested in language
Interesting study on communication in politics. Mr. Hartmann is a uber-intelligent political scientist. I listen to him on Air America Radio, he fascinates me. He always puts current political events into historical context so you can understand how we got this point. This book taught me about how politicians speak, how they use language to convince us and how we can communicate effectively in the political world. Sounds boring but it was actually an interesting and quick read...i read it in one ...more
Jul 01, 2008 Becky rated it really liked it
How to communicate effectively in any context. Hartmann takes us through the history and ideology of conservative and liberals. Everyone has their own story and the way they view themselves in the world. Interesting, thought-provoking, illuminating. You can certainly see how propaganda has been used through-out our political history. Helps explain how we got into the mess we're in. Words ARE important.
Feb 11, 2008 Dave rated it really liked it
Granted this might be a book about political communication, but it would be highly effective in communication generally.

No matter if you are liberal or conservative, you can learn something about the way to communicate better from this book.

And really, who doesn't want to win more debates and arguments?
Adeyami Hayes
Oct 15, 2012 Adeyami Hayes rated it it was amazing
This book is amazingly informative. In addition to explaining the psychological explanation for both liberal and conservative thought it gives a detailed explanation of how to change minds.

I finished it in a day, and I am going to restart it in a week to make sure I did not miss anything
Apr 24, 2013 Daniel rated it really liked it
This book was really fantastic and taught some interesting communication tactics. Thom's background in psychology really aids in this book. I expect to use some of these tactics in the near future when discussing things with friends.
Travis West
Examines how the use of words is used to manipulate the masses. It leaves one hard to believe the sheeple are so easily manipulated/that we have allowed for this sort of thing to pass as the political norm. A decent book...good to be reminded of the fight for control of our minds.
Jun 25, 2008 Spencer rated it liked it
Great explanation of how politicians sell us policy that is bad for us. A bit heavy on the progressive rhetoric however.
Dec 05, 2009 Mom rated it liked it
Thom explains the major ways we communicate with each other with interesting side notes from his advertising and NLP training.
Tony Brown
Jan 03, 2009 Tony Brown rated it really liked it
Talks about Neuro_Lingusitic Programming and the language of politics. How to communicate political ideas. Excellent book.
May 09, 2010 Jan rated it really liked it
I think this is an important book though I often found it horrifying and discouraging. Sometimes funny. Sometimes uplifting. Always informative.
Jan 31, 2009 Edmund rated it really liked it
Very edifying... so much so that I think I'll need to re-read it in the near future. This piece does much to explain some of linguist George Lakoff's work, but from a psychological perspective.
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Thom Hartmann is a progressive radio talk show host, author, and retired businessman who was born and grew up in Michigan.

His daily progressive radio talk show is syndicated and distributed to radio and television stations nationwide and in Europe and Africa.

Thom has spent much of his life working with and for the International Salem relief organization. In 1979 Hartmann and his wife Louise founde
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