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Moralizing the Corporation: Transnational Activism and Corporate Accountability
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Moralizing the Corporation: Transnational Activism and Corporate Accountability

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This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and ...more
Hardcover, 172 pages
Published August 30th 2010 by Edward Elgar Publishing
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Broadly-referenced book is quite valuable for understanding corporate response to social movement pressure. Not only that, but this is a very quick read. Nevertheless, the author posits a standard view of corporations as vulnerable and manipulable by other social actors such as environmental and human rights movements. I doubt this view of corporations given the close relations between corporate and political elite. Borders between governments and corporations are at least as porous as those ...more
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