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Mobile Marketing for Dummies

3.12 of 5 stars 3.12  ·  rating details  ·  8 ratings  ·  2 reviews
Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. "Mobile Marketing For Dummies" provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience wit ...more
ebook, 360 pages
Published September 14th 2010 by For Dummies (first published January 1st 2010)
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Oh boy, I've been looking forward to this one. I was expecting good things, and to a certain extent it delivered - the knowledge contained within was useful and it taught me a thing or two. I just couldn't get past the mistakes.

The book is riddled with them - seriously, I started texting them to Laura about half-way through. Here are the best of the best, though there are more - lots more.

"World of mouth."
"Marking" instead of "Marketing"
" with you application providers to ensure..."
David Roberts
The book I read to research this post was Mobile Marketing For Dummies by Michael Becker et al which is a very good book which I read at

This book is a few years old so some of the technology in it might have been superceded like at the time of publication Windows Phone 7 hadn't been released yet. Apparently in developing countries almost everyone who can afford it has a mobile phone because the infrastructure of a standard phone network just isn't there. This book is
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