Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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3.91 of 5 stars 3.91  ·  rating details  ·  656 ratings  ·  115 reviews
THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther--and faster--than ever before.

"Likeable Social Media" helps you harness the power of w...more
Paperback, 272 pages
Published June 7th 2011 by McGraw-Hill Companies, The (first published May 15th 2011)
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(showing 1-30 of 2,029)
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Joan Klein
I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it.
I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business ( and may...more
Tylor Paucek
Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to illustrate his points.

This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b...more
Ryan Manganiello
I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking their ideas and products into the new viral world of social media.
Michael Carnell
An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. The examples that Kerpen gives are spot on as to the value that lies in the new, but oh so old, form of interaction.

At its base, social media is not much different than all the communication that we have all been doing for years; that the human race and consumers have been doing forever. What is different about it is the immediacy, the permanence, and the reac...more
Eugene Kok
[Simplify]
I love how Dave Kerpen makes the reading to be easy.
He definitely strike a point about being the importance of simple.
People are more likely to purchase something that's very easy to be use or to choose.
Because when there are too much to choose, there would a mental block for the customer to choose from.
To make things easy and likeable it's good to see how the idea of the best selling products are often the grand ones: design in sleek simplicity.

And people then to choose those also bec...more
Anita Campbell
"Is social media a waste of time for businesses?" This question gets asked and debated a lot.

If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page.

He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an...more
Greg
This is a useful book for introducing to a practicing marketeer the benefits and pitfalls of social media. The book tells many stories on the effective use of mainly facebook and twitter. Unfortunately the book lacks focus on the important aspect of social media, your industry and marketing segments. You can leverage network effects with facebook, but at the same time, it is difficult to control whom you are reaching. For example, if you are selling enterprise solutions and your entire customer...more
Jessica
As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic thinking, which makes it recommended reading for any current or aspiring business owner who wants to board the ride that is the social web. If you're "kind of doing" social media, read this to find ou...more
Luciano Palma
Great book. It clarifies about the positive changes a company should go through to take advantage of digital social media.
Although some technical details are mentioned, the book focus on the most important issue: the conceptual and behavioral changes needed in order to embrace social media in an effective way.
Indeed, technology is an enabler, but technological products come and go. It's important to know them, but they're not the center of the change.
I wish many marketers read this book and get...more
Angie
Jul 04, 2011 Angie rated it 5 of 5 stars Recommends it for: Marketing/sales professionals
As an English major graduate working in marketing, I found this book informative, useful, and entertaining. It finally started to come clear to me why marketers do some of the things they do. I like the strategy Dave Kerpen uses, and I can see how being likeable can transfer to loyal fans and increased sales. Social media provides valuable marketing opportunities, but, most importantly, allows us to truly engage with and connect to our customers. Marketing doesn't have to be about the company--i...more
Violeta Chinni
LOVE IT! I refer to it as my Social Media Bible and have even found the way to use it in my Social Media 101 for Artists class. I especially love the part of the book where David Kerpen talks about the difference between value offer and marketing offer and how to make a promotion more appealing to customers on social media platforms. I have this book in both print and eBook formats and will continue to refer to it in my upcoming speaking engagements. I highly recommend it and cannot wait to star...more
Sarah Linn
As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read.
Jurgen Appelo
Great overview of social media marketing, with examples and concrete action items.
Dennis Deery
(Full disclosure: I got a free copy of this e-book from the publisher via the wonderful NetGalley service.)

Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media. In his latest effort, he applies the principles of social media behavior to business life in general.

I appreciate the message in this book as it's one I often share with clients when discussing social media. There's really no difference between social media and real life in how a busines...more
Julie Bozza
It's certain that marketing isn't something that comes naturally to me, and even marketing professionals refer to it as a black art, but this book at least starts moving into territory that I find a little more comfortable.

Unfortunately it's written in the somewhat over-excited tone one tends to find in these sorts of manuals, and it's aimed at larger organisations. However, there's plenty to like, and plenty to apply to smaller concerns.

The main notion is indeed that word 'likeable': the book...more
Dennis Fischman
"Likeable" means friendly, thoughtful, generous, human. "Likeable" also means something that people will mark like on Facebook.

Dave Kerpen tells us that the same qualities that make us likeable in real life can help our organizations win likes on Facebook. Why do likes matter? Building a community of people who identify with us and support us is vital to whatever we're trying to accomplish, from selling products to building movements for social change. We need referrals. We need volunteers. We n...more
Marc
There are so many books on Social Media Marketing already in the marketplace and so many of them offer nothing new to get very excited about. To avoid becoming outdated too soon, many subject matter experts stay away from discussing the current platforms and tools available to engage or manage with. So, what we are usually left with - in these books - are dissertations on how to play nice with others on-line and "do no harm."

"Likeable" isn't a whole lot much different from the run-of-the-mill bo...more
Stephanie
Social media is a big deal these days. Whether you’re looking to sell or you have something to say, platforms like Facebook, Twitter, and other social networks are the new sounding board—and the new way to connect. If you’re a blogger who’s managed to reach any audience, big or small, then chances are you’ve learned firsthand the power of harnessing social media. Dave Kerpen knows it. He wrote Likeable Social Media (on Amazon and B&N) to spread the word in print and online.

I’ll say this upfr...more
Teena in Toronto
I find books about social media and marketing interesting ... and this one is excellent. It was written in a comfortable manner ... I felt like I was sitting and having a chat with the author.

Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers' experiences. In today's world, every customer's experience matters more than ever before. Alas, I find customer service lacking these days and those providing c...more
Jacque
Sep 10, 2011 Jacque rated it 5 of 5 stars Recommends it for: anyone who wants to promote their business on a social media site
This book was very interesting because it dealt with business and social media like Facebook and Twitter. I found it to be easy to read and able to hold my attention. It was well written and gave me good information to use in the future.

This book had 18 principles to use in promoting your business on Facebook and other social media. These principles seem simple but the way to use social media for advertising your business is very different than traditional marketing. Dave describes his principle...more
Jeremy Smith
It is really hard to find books on social media that add to the discussion beyond "here is a good tool to use," "this is the best time to post," or "how to go viral." (Note: you can't teach someone to make a viral video) The reality is the content of social media books are more about the tools than the platform itself.

Dave Kerpen's book actually has something great to add to the discussion of social media. It does not matter if you are a veteran of 10 years within a corporate account or someone...more
Eleanor
A fantastic introduction to social media marketing for n00bs like me. I picked it up with the intent of becoming more informed about the subject for work since I was aware that at least having an online presence would be really good for business and also because hey, maybe it'll help me score more gigs!

I had no prior experience in social media marketing except being a regular facebook user with some instincts about what kind of online engagement I did and didn't like. This book confirms a lot o...more
Michael
Nov 27, 2013 Michael rated it 4 of 5 stars Recommends it for: Andrew Philpott
What a great introduction to actually understanding social media as tool! There are two main aspects to this book that make it useful: 1) practical how-to tips on how to take advantage of specific sites' tools, and 2) guidelines on how to approach social media as an organization. To the first, the guidelines on how to maximize the functionality of Facebook, Twitter, etc. are indispensable for today's organizations. Though a lot of the language is that of business and customers, the tools are uni...more
Dave Applegate
-Good introduction to the branding best practices and creating a personality on your social media accounts.
-Lacks examples of social media success stories that are applicable to the average company.
-Does a really good job hammering home the importance of being honest and transparent w/ social media and then explaining situations where it back fired.
Michelle
I read this book to get a different perspective on how to use social media. While there's plenty of fluff and unsubstantiated claims, there's also some really good case studies and questions that prompt you to look harder at your current strategy and improve it. I did learn from it, and if you're okay with a few eye-rolling passages, there's a lot of information in there.

At one point, the author describes a future where, when a commercial pops up on TV or on the radio, you'd hear "Your friends _...more
Jean Oram
A fantastic book about how to be engaging on Facebook. (Yes, it is mostly about Facebook, however, you can apply Dave's tips to other forms of social media.) I tried some of the tips in this book as I am trying to start a community (http://www.facebook.com/pages/Its-All...) for parents focused around play and other fun stuff. I started seeing engagement within a day of trying some of his tips. I still have a ways to go, but this book has helped for sure.

Some aspects of the book are repetitive ar...more
Jary Welker
An excellent book to read for novice and veteran social media users alike. Dave Kerpen lays out in detail 18 ways to begin or enhance your social media presence across all the spectrums that exist. The newest edition even includes an updated section on Pinterest and Instagram. Together with his wife and partner Carrie, they operate 'Likeable Media' a social media and word of mouth marketing firm. He has also published a second book, 'Likeable Business' which is a bible and 'how to' with examples...more
Laura Bang
A lot of the stuff described in here is just common sense to me, but I can think of a lot of people who would benefit from reading this. Kerpen gives excellent explanations of the importance of social media and, crucially, how it differs from traditional marketing.

Despite the fact that most of this was common sense for me, I still got some new ideas and it reinvigorated my efforts at social media marketing. I am currently the sole administrator of 6 social media accounts at the library I work at...more
Pia
If you need to get started with social media or have started but don't really know what you should be doing, this is a great way to accelerate your learning. There's a lot of fluff out there about social media; this book gives practical examples and each chapter ends in a list of action points. Of course everything about social media dates fast so do get the latest edition.
Enrique Srz
This is a very straight forward and easy to read book. It provides a really interesting framework on how social media should work, how it works, and how it will work on the future.
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