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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

3.86  ·  Rating Details  ·  1,457 Ratings  ·  152 Reviews

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

"Likeable Social Media" helps you harness the power of wor
Paperback, 260 pages
Published June 7th 2011 by McGraw-Hill Companies, The (first published May 6th 2011)
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Joan Klein
Jul 12, 2011 Joan Klein rated it it was amazing
I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it.
I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business ( and may
Tylor Paucek
Nov 02, 2012 Tylor Paucek rated it it was amazing
Shelves: social
Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to illustrate his points.

This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b
Aug 29, 2012 Jessica rated it liked it
As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic thinking, which makes it recommended reading for any current or aspiring business owner who wants to board the ride that is the social web. If you're "kind of doing" social media, read this to find ou ...more
Anita Campbell
Aug 20, 2011 Anita Campbell rated it it was amazing
"Is social media a waste of time for businesses?" This question gets asked and debated a lot.

If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page.

He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an
Ryan Manganiello
Jun 06, 2011 Ryan Manganiello rated it it was amazing
I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking their ideas and products into the new viral world of social media.
Michael Carnell
Jul 16, 2011 Michael Carnell rated it really liked it
An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. The examples that Kerpen gives are spot on as to the value that lies in the new, but oh so old, form of interaction.

At its base, social media is not much different than all the communication that we have all been doing for years; that the human race and consumers have been doing forever. What is different about it is the immediacy, the permanence, and the reac
Eugene Kok
Aug 14, 2013 Eugene Kok rated it really liked it  ·  review of another edition
I love how Dave Kerpen makes the reading to be easy.
He definitely strike a point about being the importance of simple.
People are more likely to purchase something that's very easy to be use or to choose.
Because when there are too much to choose, there would a mental block for the customer to choose from.
To make things easy and likeable it's good to see how the idea of the best selling products are often the grand ones: design in sleek simplicity.

And people then to choose those also bec
Feb 18, 2012 Greg rated it liked it  ·  review of another edition
Shelves: business
This is a useful book for introducing to a practicing marketeer the benefits and pitfalls of social media. The book tells many stories on the effective use of mainly facebook and twitter. Unfortunately the book lacks focus on the important aspect of social media, your industry and marketing segments. You can leverage network effects with facebook, but at the same time, it is difficult to control whom you are reaching. For example, if you are selling enterprise solutions and your entire customer ...more
Samantha Shu
May 02, 2016 Samantha Shu rated it it was amazing
This book aims at simplifying marketing specifically on social media. Unlike traditional marketing tactics, Kerpen aims at making genuine connections with customers through social networks. He also covers key concepts for a successful marketing plan. After just following a few of his tips and tricks, I have noticed an increase in engagement from my target audience. I definitely say this is a must read for those trying to build a meaningful audience on social media platforms!
Luciano Palma
Dec 31, 2011 Luciano Palma rated it really liked it
Great book. It clarifies about the positive changes a company should go through to take advantage of digital social media.
Although some technical details are mentioned, the book focus on the most important issue: the conceptual and behavioral changes needed in order to embrace social media in an effective way.
Indeed, technology is an enabler, but technological products come and go. It's important to know them, but they're not the center of the change.
I wish many marketers read this book and get
Jul 04, 2011 Angie rated it it was amazing
Recommends it for: Marketing/sales professionals
As an English major graduate working in marketing, I found this book informative, useful, and entertaining. It finally started to come clear to me why marketers do some of the things they do. I like the strategy Dave Kerpen uses, and I can see how being likeable can transfer to loyal fans and increased sales. Social media provides valuable marketing opportunities, but, most importantly, allows us to truly engage with and connect to our customers. Marketing doesn't have to be about the company--i ...more
Violeta Chinni
Feb 14, 2013 Violeta Chinni rated it it was amazing
LOVE IT! I refer to it as my Social Media Bible and have even found the way to use it in my Social Media 101 for Artists class. I especially love the part of the book where David Kerpen talks about the difference between value offer and marketing offer and how to make a promotion more appealing to customers on social media platforms. I have this book in both print and eBook formats and will continue to refer to it in my upcoming speaking engagements. I highly recommend it and cannot wait to star ...more
Sammie Nichols
I rate this book about a 3 because it was very boring but it was factual to read. In the book it explained about how to make your business thrive through social media. With society now days everyone uses social media in many different age groups. Using social media as a marketing technique is a way for a business to strive towards success. Using advertising to figure out your target market is key to getting people's attention what it says in the book. This connects with my capstone that adverism ...more
Lexi Koerselman
I rate this book a 3 out of 5. Not that it wasn’t very beneficial in improving my social skills and the way I interact, it just wasn’t the most interesting. It did however, give me many tips on how to be likeable (when it comes to technology). One idea that really stuck out to me as being helpful was that you should integrate your social media messages- meaning you should advertise in many different places (twitter, instagram, emails, and more). This tip is used many times throughout the book. A ...more
Dane Cobain
Dec 28, 2015 Dane Cobain rated it it was amazing
Likeable Social Media is one of the finest books on social media marketing that I’ve ever read, and I’ve read a lot of them – I came across this one towards the start of my career, and it’s practical enough that I was able to apply a lot of what I learned to my clients. In fact, I still do it every day.

One of the coolest concepts that Dave covers, and they are concepts rather than direct lessons in how to use social platforms (because that would quickly go out of date), is the concept of nano-ta
Stephen Velez
Aug 20, 2014 Stephen Velez rated it really liked it
Shelves: owned
This book may have been published back in 2011 but still is very relevant to today's social media. Sure, there are some things about social networks that may be outdated, ultimately this book gives you an idea on how to properly use the medium effectively and efficiently.

The book is properly titled as it teaches you exactly how to make your social media 'likeable' with a somewhat step-by-step process of 'How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Fa
Sarah Lucas
Jul 09, 2012 Sarah Lucas rated it really liked it
As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read.
Heidi Wiechert
Apr 11, 2015 Heidi Wiechert rated it liked it
Shelves: business
Some of the more specific information in this is outdated, but the general outlines are solid. Kerpen teaches how to be "likeable" on social media for businesses mainly but his lessons are also applicable to non-profits and individuals. The most valuable part of this book is the appendix where he breaks down the different platforms and explains the strengths of each and how to utilize them. Even if you knew absolutely nothing about social media, you would understand the basics after reading this ...more
Jurgen Appelo
Jul 27, 2013 Jurgen Appelo rated it really liked it
Great overview of social media marketing, with examples and concrete action items.
Jul 27, 2015 Shelby rated it really liked it
If you're new to social media, Likeable Social Media is a good introduction. If you're been on social media for a while, this book may help you develop a more effective strategy. The book is heavily Facebook-oriented, although most of the other networks are at least mentioned in the appendix. Most of the "action items" at the end of each chapter are geared to larger organizations, e.g. determining whether your marketing department or customer service department should respond to negative comment ...more
Sep 23, 2014 Alex rated it it was ok
Social media has virtually evolved the marketing industry. Now days, it is about more than just communicating with your friends. I see this book being useful for those who are business owners, entrepreneurs, and of course anyone who is interested in marketing anything. Being a young, tech savvy person of the digital age, much of the information was nothing new to me. However, there were some informative tidbits about how information can be gathered and collected through various social media plat ...more
Dennis Deery
Feb 14, 2013 Dennis Deery rated it really liked it  ·  review of another edition
(Full disclosure: I got a free copy of this e-book from the publisher via the wonderful NetGalley service.)

Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media. In his latest effort, he applies the principles of social media behavior to business life in general.

I appreciate the message in this book as it's one I often share with clients when discussing social media. There's really no difference between social media and real life in how a busines
Julie Bozza
Jun 15, 2013 Julie Bozza rated it really liked it
It's certain that marketing isn't something that comes naturally to me, and even marketing professionals refer to it as a black art, but this book at least starts moving into territory that I find a little more comfortable.

Unfortunately it's written in the somewhat over-excited tone one tends to find in these sorts of manuals, and it's aimed at larger organisations. However, there's plenty to like, and plenty to apply to smaller concerns.

The main notion is indeed that word 'likeable': the book
Dennis Fischman
Nov 11, 2013 Dennis Fischman rated it really liked it
Shelves: nonfiction
"Likeable" means friendly, thoughtful, generous, human. "Likeable" also means something that people will mark like on Facebook.

Dave Kerpen tells us that the same qualities that make us likeable in real life can help our organizations win likes on Facebook. Why do likes matter? Building a community of people who identify with us and support us is vital to whatever we're trying to accomplish, from selling products to building movements for social change. We need referrals. We need volunteers. We n
Jun 14, 2012 Marc rated it really liked it
Shelves: social-media
There are so many books on Social Media Marketing already in the marketplace and so many of them offer nothing new to get very excited about. To avoid becoming outdated too soon, many subject matter experts stay away from discussing the current platforms and tools available to engage or manage with. So, what we are usually left with - in these books - are dissertations on how to play nice with others on-line and "do no harm."

"Likeable" isn't a whole lot much different from the run-of-the-mill bo
Feb 09, 2012 Stephanie rated it liked it
Shelves: computers
Social media is a big deal these days. Whether you’re looking to sell or you have something to say, platforms like Facebook, Twitter, and other social networks are the new sounding board—and the new way to connect. If you’re a blogger who’s managed to reach any audience, big or small, then chances are you’ve learned firsthand the power of harnessing social media. Dave Kerpen knows it. He wrote Likeable Social Media (on Amazon and B&N) to spread the word in print and online.

I’ll say this upfr
Teena in Toronto
I find books about social media and marketing interesting ... and this one is excellent. It was written in a comfortable manner ... I felt like I was sitting and having a chat with the author.

Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers' experiences. In today's world, every customer's experience matters more than ever before. Alas, I find customer service lacking these days and those providing c
Sep 10, 2011 Jacque rated it it was amazing
Recommends it for: anyone who wants to promote their business on a social media site
This book was very interesting because it dealt with business and social media like Facebook and Twitter. I found it to be easy to read and able to hold my attention. It was well written and gave me good information to use in the future.

This book had 18 principles to use in promoting your business on Facebook and other social media. These principles seem simple but the way to use social media for advertising your business is very different than traditional marketing. Dave describes his principle
Jeremy Smith
Nov 15, 2014 Jeremy Smith rated it really liked it
It is really hard to find books on social media that add to the discussion beyond "here is a good tool to use," "this is the best time to post," or "how to go viral." (Note: you can't teach someone to make a viral video) The reality is the content of social media books are more about the tools than the platform itself.

Dave Kerpen's book actually has something great to add to the discussion of social media. It does not matter if you are a veteran of 10 years within a corporate account or someone
Feb 25, 2013 Eleanor rated it it was amazing
A fantastic introduction to social media marketing for n00bs like me. I picked it up with the intent of becoming more informed about the subject for work since I was aware that at least having an online presence would be really good for business and also because hey, maybe it'll help me score more gigs!

I had no prior experience in social media marketing except being a regular facebook user with some instincts about what kind of online engagement I did and didn't like. This book confirms a lot o
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