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12th out of 50 books
—
30 voters
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
by
Dave Kerpen (Goodreads Author)
THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther--and faster--than ever before.
"LIkeable Social Media" helps you harness the power of w...more
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther--and faster--than ever before.
"LIkeable Social Media" helps you harness the power of w...more
Paperback, 260 pages
Published
June 7th 2011
by McGraw-Hill Companies, The
(first published May 15th 2011)
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(Full disclosure: I got a free copy of this e-book from the publisher via the wonderful NetGalley service.)
Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media. In his latest effort, he applies the principles of social media behavior to business life in general.
I appreciate the message in this book as it's one I often share with clients when discussing social media. There's really no difference between social media and real life in how a busines...more
Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media. In his latest effort, he applies the principles of social media behavior to business life in general.
I appreciate the message in this book as it's one I often share with clients when discussing social media. There's really no difference between social media and real life in how a busines...more
Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to illustrate his points.
This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b...more
This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b...more
"Is social media a waste of time for businesses?" This question gets asked and debated a lot.
If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page.
He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an...more
If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page.
He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an...more
I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it.
I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business ( and may...more
I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business ( and may...more
This is a useful book for introducing to a practicing marketeer the benefits and pitfalls of social media. The book tells many stories on the effective use of mainly facebook and twitter. Unfortunately the book lacks focus on the important aspect of social media, your industry and marketing segments. You can leverage network effects with facebook, but at the same time, it is difficult to control whom you are reaching. For example, if you are selling enterprise solutions and your entire customer...more
As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic thinking, which makes it recommended reading for any current or aspiring business owner who wants to board the ride that is the social web. If you're "kind of doing" social media, read this to find ou...more
A fantastic book about how to be engaging on Facebook. (Yes, it is mostly about Facebook, however, you can apply Dave's tips to other forms of social media.) I tried some of the tips in this book as I am trying to start a community (http://www.facebook.com/pages/Its-All...) for parents focused around play and other fun stuff. I started seeing engagement within a day of trying some of his tips. I still have a ways to go, but this book has helped for sure.
Some aspects of the book are repetitive ar...more
Some aspects of the book are repetitive ar...more
I find books about social media and marketing interesting ... and this one is excellent. It was written in a comfortable manner ... I felt like I was sitting and having a chat with the author.
Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers' experiences. In today's world, every customer's experience matters more than ever before. Alas, I find customer service lacking these days and those providing c...more
Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers' experiences. In today's world, every customer's experience matters more than ever before. Alas, I find customer service lacking these days and those providing c...more
There are so many books on Social Media Marketing already in the marketplace and so many of them offer nothing new to get very excited about. To avoid becoming outdated too soon, many subject matter experts stay away from discussing the current platforms and tools available to engage or manage with. So, what we are usually left with - in these books - are dissertations on how to play nice with others on-line and "do no harm."
"Likeable" isn't a whole lot much different from the run-of-the-mill bo...more
"Likeable" isn't a whole lot much different from the run-of-the-mill bo...more
A basic intro to social media, which I don't believe is a deep topic conceptually. Well written, great case studies! I also like how each chapter has some "action items". But that's part of my only beef with the book: a lot of them were actually the same things, repeated in different words - ditto the 18 steps. I thought that was a bit funny. In my opinion better editing would have carried the day here, and if organized in a sequential sort of way for applying/creating a social media strategy (i...more
This is the best guide to social media for business that I have ever read. As a professional in the space, I learned a few things, and was reminded of many other important things.
Dave understands that giving away valuable content is the driving force behind creating raving "fans" and this book is no exception to that commitment.
He presents clear principles of social media success in easy to read chapters that build on each other.
Half way into the book I went online and ordered 14 copies for sel...more
Dave understands that giving away valuable content is the driving force behind creating raving "fans" and this book is no exception to that commitment.
He presents clear principles of social media success in easy to read chapters that build on each other.
Half way into the book I went online and ordered 14 copies for sel...more
A lot of the stuff described in here is just common sense to me, but I can think of a lot of people who would benefit from reading this. Kerpen gives excellent explanations of the importance of social media and, crucially, how it differs from traditional marketing.
Despite the fact that most of this was common sense for me, I still got some new ideas and it reinvigorated my efforts at social media marketing. I am currently the sole administrator of 6 social media accounts at the library I work at...more
Despite the fact that most of this was common sense for me, I still got some new ideas and it reinvigorated my efforts at social media marketing. I am currently the sole administrator of 6 social media accounts at the library I work at...more
Not only did I read this book in one day, I read it during my work day and was paid for it. So already it has a plus in my book, ha.
I felt like Kerpen did a great job of simplifying the dos and don'ts of creating a social media presence, but one thing I found lacking was his further explanation on specifically how to create targeted Facebook and Google Ads and Facebook apps. (I guess I'm going to have to go play with Facebook now . . .)
Otherwise, awesome. I wish he had an office in San Francisco...more
I felt like Kerpen did a great job of simplifying the dos and don'ts of creating a social media presence, but one thing I found lacking was his further explanation on specifically how to create targeted Facebook and Google Ads and Facebook apps. (I guess I'm going to have to go play with Facebook now . . .)
Otherwise, awesome. I wish he had an office in San Francisco...more
A fantastic introduction to social media marketing for n00bs like me. I picked it up with the intent of becoming more informed about the subject for work since I was aware that at least having an online presence would be really good for business and also because hey, maybe it'll help me score more gigs!
I had no prior experience in social media marketing except being a regular facebook user with some instincts about what kind of online engagement I did and didn't like. This book confirms a lot o...more
I had no prior experience in social media marketing except being a regular facebook user with some instincts about what kind of online engagement I did and didn't like. This book confirms a lot o...more
Social media is a big deal these days. Whether you’re looking to sell or you have something to say, platforms like Facebook, Twitter, and other social networks are the new sounding board—and the new way to connect. If you’re a blogger who’s managed to reach any audience, big or small, then chances are you’ve learned firsthand the power of harnessing social media. Dave Kerpen knows it. He wrote Likeable Social Media (on Amazon and B&N) to spread the word in print and online.
I’ll say this upfr...more
I’ll say this upfr...more
An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. The examples that Kerpen gives are spot on as to the value that lies in the new, but oh so old, form of interaction.
At its base, social media is not much different than all the communication that we have all been doing for years; that the human race and consumers have been doing forever. What is different about it is the immediacy, the permanence, and the reac...more
At its base, social media is not much different than all the communication that we have all been doing for years; that the human race and consumers have been doing forever. What is different about it is the immediacy, the permanence, and the reac...more
Sep 10, 2011
Jacque
rated it
5 of 5 stars
Recommends it for:
anyone who wants to promote their business on a social media site
This book was very interesting because it dealt with business and social media like Facebook and Twitter. I found it to be easy to read and able to hold my attention. It was well written and gave me good information to use in the future.
This book had 18 principles to use in promoting your business on Facebook and other social media. These principles seem simple but the way to use social media for advertising your business is very different than traditional marketing. Dave describes his principle...more
This book had 18 principles to use in promoting your business on Facebook and other social media. These principles seem simple but the way to use social media for advertising your business is very different than traditional marketing. Dave describes his principle...more
An excellent approach to treating your customers/clients/users/readers like human beings. Kerpen focuses primarily on Facebook, but the advice he gives can be translated across all media, "social" or not. Some of it is common sense, but we all know companies/websites/authors that don't seem to have much common sense, making this book a fantastic primer for those who aren't tuned-in (especially senior management) and an entertaining and very readable review for those of us who *are* tuned-in but...more
Great book. It clarifies about the positive changes a company should go through to take advantage of digital social media.
Although some technical details are mentioned, the book focus on the most important issue: the conceptual and behavioral changes needed in order to embrace social media in an effective way.
Indeed, technology is an enabler, but technological products come and go. It's important to know them, but they're not the center of the change.
I wish many marketers read this book and get...more
Although some technical details are mentioned, the book focus on the most important issue: the conceptual and behavioral changes needed in order to embrace social media in an effective way.
Indeed, technology is an enabler, but technological products come and go. It's important to know them, but they're not the center of the change.
I wish many marketers read this book and get...more
As an English major graduate working in marketing, I found this book informative, useful, and entertaining. It finally started to come clear to me why marketers do some of the things they do. I like the strategy Dave Kerpen uses, and I can see how being likeable can transfer to loyal fans and increased sales. Social media provides valuable marketing opportunities, but, most importantly, allows us to truly engage with and connect to our customers. Marketing doesn't have to be about the company--i...more
1 like
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like
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Kerpen does a good job at outlining social media. Problem is, even though this is a recent book, some of it is already behind what's currently going on. Which is probably the nature of social media. Anyway, I enjoyed this book, it has a lot of good counsel. I would have liked a few more concrete examples. The ones the Kerpen gave were good, but I felt like I was wanting more as I read it. Reads easy, nice flow. Recommend.
For someone whose marketing training comes from the two or three books his boss made him read and whose social media know how is a result of more error than trial, Dave Kerpen's Likeable Social Media is an excellent introduction to the tools available and the philosophy(?) of social media. I count myself among those who "wanted one" without fully comprehending what "one" could do. I feel his points about listening and communicating with customers outside of social media tools were really on targ...more
LOVE IT! I refer to it as my Social Media Bible and have even found the way to use it in my Social Media 101 for Artists class. I especially love the part of the book where David Kerpen talks about the difference between value offer and marketing offer and how to make a promotion more appealing to customers on social media platforms. I have this book in both print and eBook formats and will continue to refer to it in my upcoming speaking engagements. I highly recommend it and cannot wait to star...more
Lot's of great information here, really got the feeling that the author wanted the reader to benefit as much as possible from the information therein (other than the weird part where he describes his "devastation" in learning that a peer learned enough from his book to start his own competing business...?) Altogether glad that this was the first book on social media that I decided to pick up, especially regarding the way in which it rewired my general approach from the direct marketing schema to...more
I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking their ideas and products into the new viral world of social media.
2 likes
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like
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An excellent book to read for novice and veteran social media users alike. Dave Kerpen lays out in detail 18 ways to begin or enhance your social media presence across all the spectrums that exist. The newest edition even includes an updated section on Pinterest and Instagram. Together with his wife and partner Carrie, they operate 'Likeable Media' a social media and word of mouth marketing firm. He has also published a second book, 'Likeable Business' which is a bible and 'how to' with examples...more
As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read.
Serviceable introduction to engaging customers through social media. The emphasis is on Facebook, and many of the examples are taken from work the author has done via his social media consulting business. I wish it offered more for entrepreneurs though. Much of the content seemed geared toward established companies.
Social Media marketing is the current marketing trend that any business should not miss. Likeable Social Media is a great book to get some fantastic idea on how to leverage on Facebook, Twitter, Youtube and other social media platform.
Jul 18, 2012
Ernesto
rated it
3 of 5 stars
·
review of another edition
Shelves:
administración,
social-media
El libro está concebido de forma de dar explicaciones simples y de rápida aplicación en relación al uso de los medios sociales (principalmente Facebook y Twitter). Pero me queda en la cabeza una gran duda. Me parece que esa tendencia anglosajona (?) de comentar a los cuatro vientos cuando un producto nos gusta (o no) y de comentar otros comentarios, tal vez no ocurre tan fácilmente en nuestra sociedad (la boliviana, o tal vez solo la paceña).
De todas formas haré el experimento usando las recome...more
De todas formas haré el experimento usando las recome...more
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Jul 14, 2011 09:58pm