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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

3.91 of 5 stars 3.91  ·  rating details  ·  1,105 ratings  ·  137 reviews

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

"Likeable Social Media" helps you harness the power of wor
Paperback, 260 pages
Published June 7th 2011 by McGraw-Hill Companies, The (first published May 6th 2011)
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Unleash the Power of Social Media Marketing by Joe Praveen SequeiraHow to Get 15,000 Twitter Followers Every Month by Owen  JonesContent Rules by Ann HandleyGroundswell by Charlene LiSocial Media for the Executive by Brian E. Boyd Sr.
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12th out of 76 books — 92 voters
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Digital Marketing
11th out of 24 books — 6 voters

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Joan Klein
I won this book from Goodreads. Since I don't own a business one might ask why I would be interested in winning and reading it.
I must admit the title intrigued me. I thought it showed imagination and a sense of humor on the part of the author and I now I know my initial reaction was correct. From the first words in the first chapter to the very end of the book I was entertained by Dave Kerpen's ideas and his way with words.
I learned some interesting facts about marketing a business ( and may
Tylor Paucek
Dave Kerpen is an expert in the field of social media and word of mouth marketing. He is not someone sitting on the outside and looking in telling you how it should be done. He is actually in the trenches, doing this kind of work every day. He uses examples from his own business, Likeable Media, to illustrate his points.

This book is about social media strategies and uses examples from many of the major social sites. This book is not going to teach you how to use each of the social media sites, b
Ryan Manganiello
I’ve read numerous social media books, and this one is by far the absolute best!!! It’s extremely reader friendly, and connects with you in ways most books pertaining to this subject can never do. I highly recommend this book to entrepreneurs and small business owners who are contemplating on taking their ideas and products into the new viral world of social media.
Michael Carnell
An excellent book for those looking to get started in social media, gain a better understanding of it, or understand why it is important. The examples that Kerpen gives are spot on as to the value that lies in the new, but oh so old, form of interaction.

At its base, social media is not much different than all the communication that we have all been doing for years; that the human race and consumers have been doing forever. What is different about it is the immediacy, the permanence, and the reac
Eugene Kok
I love how Dave Kerpen makes the reading to be easy.
He definitely strike a point about being the importance of simple.
People are more likely to purchase something that's very easy to be use or to choose.
Because when there are too much to choose, there would a mental block for the customer to choose from.
To make things easy and likeable it's good to see how the idea of the best selling products are often the grand ones: design in sleek simplicity.

And people then to choose those also bec
Anita Campbell
"Is social media a waste of time for businesses?" This question gets asked and debated a lot.

If the jury is still out on social media in your mind, then I recommend you read Likeable Social Media. Author Dave Kerpen answers the question about social media's business value on the very first page.

He begins the book by telling the story of waiting in the check-in line at the trendiest hotel in Las Vegas. Frustrated, he pulled out his BlackBerry and tweeted about the unpleasantness of waiting for an
This is a useful book for introducing to a practicing marketeer the benefits and pitfalls of social media. The book tells many stories on the effective use of mainly facebook and twitter. Unfortunately the book lacks focus on the important aspect of social media, your industry and marketing segments. You can leverage network effects with facebook, but at the same time, it is difficult to control whom you are reaching. For example, if you are selling enterprise solutions and your entire customer ...more
As a social media professional, I didn't get a lot of new information from this book. But I did get some. It suffers a bit from the short lifespan of Facebook functionalities, but anything written about specific Facebook features will meet the same fate. This offers some great big-picture strategic thinking, which makes it recommended reading for any current or aspiring business owner who wants to board the ride that is the social web. If you're "kind of doing" social media, read this to find ou ...more
Luciano Palma
Great book. It clarifies about the positive changes a company should go through to take advantage of digital social media.
Although some technical details are mentioned, the book focus on the most important issue: the conceptual and behavioral changes needed in order to embrace social media in an effective way.
Indeed, technology is an enabler, but technological products come and go. It's important to know them, but they're not the center of the change.
I wish many marketers read this book and get
Jul 04, 2011 Angie rated it 5 of 5 stars
Recommends it for: Marketing/sales professionals
As an English major graduate working in marketing, I found this book informative, useful, and entertaining. It finally started to come clear to me why marketers do some of the things they do. I like the strategy Dave Kerpen uses, and I can see how being likeable can transfer to loyal fans and increased sales. Social media provides valuable marketing opportunities, but, most importantly, allows us to truly engage with and connect to our customers. Marketing doesn't have to be about the company--i ...more
Violeta Chinni
LOVE IT! I refer to it as my Social Media Bible and have even found the way to use it in my Social Media 101 for Artists class. I especially love the part of the book where David Kerpen talks about the difference between value offer and marketing offer and how to make a promotion more appealing to customers on social media platforms. I have this book in both print and eBook formats and will continue to refer to it in my upcoming speaking engagements. I highly recommend it and cannot wait to star ...more
Stephen Velez
This book may have been published back in 2011 but still is very relevant to today's social media. Sure, there are some things about social networks that may be outdated, ultimately this book gives you an idea on how to properly use the medium effectively and efficiently.

The book is properly titled as it teaches you exactly how to make your social media 'likeable' with a somewhat step-by-step process of 'How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Fa
Sarah Linn
As someone managing the social media accounts of two companies with zero previous experience, I found this book to be helpful. The book could have spent more time on outlets other than Facebook, but since Facebook is a major player, I understand why it did. Overall, one of the more helpful social media books that I've read.
Heidi Wiechert
Some of the more specific information in this is outdated, but the general outlines are solid. Kerpen teaches how to be "likeable" on social media for businesses mainly but his lessons are also applicable to non-profits and individuals. The most valuable part of this book is the appendix where he breaks down the different platforms and explains the strengths of each and how to utilize them. Even if you knew absolutely nothing about social media, you would understand the basics after reading this ...more
Jurgen Appelo
Great overview of social media marketing, with examples and concrete action items.
Social media has virtually evolved the marketing industry. Now days, it is about more than just communicating with your friends. I see this book being useful for those who are business owners, entrepreneurs, and of course anyone who is interested in marketing anything. Being a young, tech savvy person of the digital age, much of the information was nothing new to me. However, there were some informative tidbits about how information can be gathered and collected through various social media plat ...more
Dennis Deery
(Full disclosure: I got a free copy of this e-book from the publisher via the wonderful NetGalley service.)

Author Dave Kerpen runs a social media marketing firm and has previously written Likeable Social Media. In his latest effort, he applies the principles of social media behavior to business life in general.

I appreciate the message in this book as it's one I often share with clients when discussing social media. There's really no difference between social media and real life in how a busines
Julie Bozza
It's certain that marketing isn't something that comes naturally to me, and even marketing professionals refer to it as a black art, but this book at least starts moving into territory that I find a little more comfortable.

Unfortunately it's written in the somewhat over-excited tone one tends to find in these sorts of manuals, and it's aimed at larger organisations. However, there's plenty to like, and plenty to apply to smaller concerns.

The main notion is indeed that word 'likeable': the book
Dennis Fischman
"Likeable" means friendly, thoughtful, generous, human. "Likeable" also means something that people will mark like on Facebook.

Dave Kerpen tells us that the same qualities that make us likeable in real life can help our organizations win likes on Facebook. Why do likes matter? Building a community of people who identify with us and support us is vital to whatever we're trying to accomplish, from selling products to building movements for social change. We need referrals. We need volunteers. We n
There are so many books on Social Media Marketing already in the marketplace and so many of them offer nothing new to get very excited about. To avoid becoming outdated too soon, many subject matter experts stay away from discussing the current platforms and tools available to engage or manage with. So, what we are usually left with - in these books - are dissertations on how to play nice with others on-line and "do no harm."

"Likeable" isn't a whole lot much different from the run-of-the-mill bo
Social media is a big deal these days. Whether you’re looking to sell or you have something to say, platforms like Facebook, Twitter, and other social networks are the new sounding board—and the new way to connect. If you’re a blogger who’s managed to reach any audience, big or small, then chances are you’ve learned firsthand the power of harnessing social media. Dave Kerpen knows it. He wrote Likeable Social Media (on Amazon and B&N) to spread the word in print and online.

I’ll say this upfr
Teena in Toronto
I find books about social media and marketing interesting ... and this one is excellent. It was written in a comfortable manner ... I felt like I was sitting and having a chat with the author.

Leaders in any organization set the tone for the people who work for them, who eventually set the tone for the products and services and customers' experiences. In today's world, every customer's experience matters more than ever before. Alas, I find customer service lacking these days and those providing c
Sep 10, 2011 Jacque rated it 5 of 5 stars
Recommends it for: anyone who wants to promote their business on a social media site
This book was very interesting because it dealt with business and social media like Facebook and Twitter. I found it to be easy to read and able to hold my attention. It was well written and gave me good information to use in the future.

This book had 18 principles to use in promoting your business on Facebook and other social media. These principles seem simple but the way to use social media for advertising your business is very different than traditional marketing. Dave describes his principle
Jeremy Smith
It is really hard to find books on social media that add to the discussion beyond "here is a good tool to use," "this is the best time to post," or "how to go viral." (Note: you can't teach someone to make a viral video) The reality is the content of social media books are more about the tools than the platform itself.

Dave Kerpen's book actually has something great to add to the discussion of social media. It does not matter if you are a veteran of 10 years within a corporate account or someone
A fantastic introduction to social media marketing for n00bs like me. I picked it up with the intent of becoming more informed about the subject for work since I was aware that at least having an online presence would be really good for business and also because hey, maybe it'll help me score more gigs!

I had no prior experience in social media marketing except being a regular facebook user with some instincts about what kind of online engagement I did and didn't like. This book confirms a lot o
Shaymaa A.
بتحدث الكتاب عن التسويق من خلال وسائل التواصل الاجتماعي حصريًا. ويشير إلى ضرورة وكيفية مواكبة المؤسسات والأفراد لمزايا الشبكات الاجتماعية -مثل فيسبوك وتويتر ولينكد إن وغيرهم- وتوظيفها في التواصل المباشر مع العملاء، والتبصر برغباتهم ومشاكلهم، وبناء سمعة طيبة، وأخيرًا الإعلان ثم البيع عبر هذه الوسائط.

اللغة سهلة والطرح مباشر، وإن كان به بعض الإسهاب الزائد أحيانًا.

الكتاب ممتاز فيما يتعلق بموضوعه، وأوصي بأن يلم بأفكاره كل صاحب علامة تجارية أو اختصاصي تسويق.
Nov 27, 2013 Michael rated it 4 of 5 stars
Recommends it for: Andrew Philpott
What a great introduction to actually understanding social media as tool! There are two main aspects to this book that make it useful: 1) practical how-to tips on how to take advantage of specific sites' tools, and 2) guidelines on how to approach social media as an organization. To the first, the guidelines on how to maximize the functionality of Facebook, Twitter, etc. are indispensable for today's organizations. Though a lot of the language is that of business and customers, the tools are uni ...more
Catherine Defina
I have eBusiness in my portfolio. When my eBusiness Director returned from a networking event with the claim that 'the website is dead', I thought I'd better get myself informed. This book was a great start. If you have a small business or are responsible for marketing (from the more traditional era), this book is a must read. Their social media presence is useful too.
Chris Jennings
This one was required reading for a social media class. While I haven't been super into Facebook since the early days when it was restricted to campus, this book was eye-opening. Whether I want to admit it or not, Facebook is a powerful tool for almost any type of business. Yes, the idea of liking things all day makes me cringe but this book simplifies things and gives you a blueprint for minimal effective dose to get the most from Facebook. Some of these tactics may be outdated by next week but ...more
Dave Applegate
-Good introduction to the branding best practices and creating a personality on your social media accounts.
-Lacks examples of social media success stories that are applicable to the average company.
-Does a really good job hammering home the importance of being honest and transparent w/ social media and then explaining situations where it back fired.
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