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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions
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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions

3.33  ·  Rating Details ·  3 Ratings  ·  1 Review
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.

Covering product management, market research, communications, and pricing perspectives, the text gives ins
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Paperback, 176 pages
Published December 1st 2010 by Kogan Page (first published November 3rd 2010)
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Khaled Aljabri
Apr 30, 2014 Khaled Aljabri rated it it was ok
لا جديد في هذه الكتب - السلاسل الإدارية المختصرة-، فقط مقدمات أولية، و لكنها مفيدة لمن لا يملك خلفية إدارية علمية.
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Neil Richardson studied Philosophy in University College Dublin and works as a creative writing teacher and editor. He is also a playwright and two of his plays, Through the Dark Clouds Shining and From the Shannon to the Somme, are inspired by stories from his book on the First World War. Neil is also a member of the Reserve Defence Forces and his family have a long military tradition stretching ...more
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