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Trend Forecaster's Handbook

3.97  ·  Rating Details ·  31 Ratings  ·  2 Reviews
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product developmen
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Paperback, 216 pages
Published October 27th 2010 by Laurence King Publishing
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Passakorn Chorphaka
Aug 19, 2013 Passakorn Chorphaka rated it really liked it
Well constructed. This is truly my handbook as it's the first one among books under this topic I pick up when I need to refresh what I have learned in college.
André Oliveira
May 23, 2016 André Oliveira rated it really liked it
a classic. the most enlightening manual ever written about trend forecasting.
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