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Branded: Sharing Jesus with a Consumer Culture

3.71 of 5 stars 3.71  ·  rating details  ·  62 ratings  ·  23 reviews
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople--people who are intimidated and embarrassed b ...more
Paperback, 143 pages
Published May 2nd 2011 by Kregel Publications (first published May 1st 2011)
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We are a consumer culture and often times try to ‘sell’ Jesus to our friends and family by wearing Jesus Saves t-shirts, bumper stickers, and hats. We put snippets on FB and our blog about Jesus and the Bible. We are missing out on the relationships with people, and showing them how we are ‘personally branded’ by Jesus.

Tim Sinclair writes “Branding Jesus (and becoming branded by Him ourselves) will require rethinking the way evangelism has always been done. It will require challenging the statu
Mark Clements
Sinclair brings an interesting perspective to how Christians are perceived in culture. He's very insightful and honest about how more and more churches and believers are "marketing" Jesus instead of living faithfully and embracing a Christian worldview. I agreed with so many of his observations but I was a little anxious to hear how he would apply his exhortations to live for Christ in front of people instead of just slapping a bumper sticker on your car. Some of his comments along the way gave ...more
Victor Gentile
Tim Sinclair in his new book, "Branded" published by Kregel Publications shows us how we can be "sharing Jesus with a consumer culture".

When you go grocery shopping and you are in, let's say, the laundry products aisle, do you scan all the products looking for the best price with the most volume or do you go to a specific product whether it is on sale or not? Most of us would probably say that we go to the specific product. That product is what our mothers used and that is what we use and, more
Title: BRANDED: Sharing Jesus with a Consumer Culture
Author: Tim Sinclair
Publisher: Kregel Publications
May 2011
ISBN: 978-0-8254-3894-3
Genre: Inspirational/Evangelism

Marketing…It’s just not a word that most people think of in terms of Jesus. Yet, Tim Sinclair, a professional marketer, maintains that marketing is actually what evangelism is.

We put “Jesus Saves” bumper stickers on the back of our cars, yet we drive 80 miles per hour and are rude to other drivers. We wear WWJD bracelets, yet we lie
Branded uses the analogy of marketing in our culture and how we as Christians can and should present Jesus in a similar way. He is, after all, the most important "product" the world will ever know. Mr. Sinclair asks how an apathetic Christian can effectively market Jesus to the unbeliever.

What would the world look like if today's Christians started marketing Jesus, through our daily actions with those around us? What if we, as Christians, practiced what we preached? What if we got out there and
"It's not about changing our message. It's about changing the method with which we share it." The previous statement, from the book, sums up the book perfectly. Tim did an awesome job of getting my wheels spinning. We have been discussing a lot in our church recently about how to reach out to others and show them what we have in Jesus. But, so many have a tarnished image of Christians, that they just don't want to hear it. Many years ago, the way to bring someone into the church was to beat fear ...more
Michelle Padrelanan
I have to admit that I didn’t know what to expect from Tim Sinclair’s book – Branded – Sharing Jesus With A Consumer Culture. The large question at the back of the book “How Do We Market Jesus?” made me curious enough to open the book and start reading it.

As I read through chapter after chapter, I began to develop some strange feelings. I am starting to wonder who Tim Sinclair really is? He seemed angry to me. Angry at the old ways of evangelism, confronting Christians about their way of living,
i consistently wavered between picking up, being frustrated then setting this book back down.
it is entirely an American evangelical view which precludes the thought there actually are other Christians who are believers and who are living their faith. just that we're outside of this author's realm of knowledge or belief and we live our faith differently but effectively.

i don't connect with Tim's premise of a need to endorse and 'market' Jesus - that somehow people have problems with Jesus - when
This review has been hidden because it contains spoilers. To view it, click here.
Meg Hykes
When I first read this title on the list of books from Litfuse blog tours I thought - sounds interesting! I am so thankful they chose me for this tour - this book was even better than I thought it would be!

I was completely hooked as soon as I read the first line just in the Introduction, "It's weird. I'm a Christian and even I don't like us very much." I have said this to my husband many times! I think we have all met or known some one who seems to give Christians a "bad name".

I can honestly s
Sep 02, 2011 Eyebright rated it 2 of 5 stars
Recommended to Eyebright by: Giveaway
What if we stopped being timid and cowardly about sharing our faith, and actually thought about it long enough to realize that plastering on a Christian t-shirt is more than likely going to turn someone away than bring them closer? What if we became intentional in our desire to bring others to Christ, instead of wearing a Christian t-shirt and hoping that at least one person in the crowd will be changed by something it took you no effort to do?

Branded is about setting aside our complacency and t
Carol Fleisher
Book Description:
Can they overcome the past to find a brighter future together?

Major Jack Novak has never failed to meet a challenge--until he meets army nurse Lieutenant Ruth Doherty. When Jack lands in the army hospital after a plane crash, he makes winning Ruth's heart a top-priority mission. But he has his work cut out for him. Not only is Ruth focused on her work in order to support her orphaned siblings back home, she also is determined not to give her heart to any man.

As the danger and te
Reading, "Branded" by Tim Sinclair, I had really mixed feelings about attributing sharing the Gospel on the same level as marketing, but this is a book, that like all books, have to read with discretion and in context of what exactly is trying to be reached overall and taking care too, not to be too picky to see the context of the book. It is easy for someone to think, what does marketing have to do with sharing the Gospel and bring up with it, negative connotations of what marketing would imply ...more
I have a love/hate relationship with this book. It had me at hello but it lost me when we tried to move in together. I discovered there were a few things that made us incompatible, and I've been mourning ever since.

Let's start with what I love. The first line, the hello if you will, caught me immediately; "It's weird. I'm a Christian, and even I don't like us very much." As one who has been known to state, "Lord, save me from your followers (of which I am one).", I could relate to this wholehear
Katelyn Irons
“It’s weird. I’m a Christian, and even I don’t like us very much,” says Tim Sinclair as he opens his book Branded: Sharing Jesus with a Consumer Culture. The problem with Christians, Sinclair explains, is that we have a problem when it comes to “marketing Jesus.” Instead of showing, sharing, and spreading the Gospel the way we should, we have been fretting over the details. Throughout the book, Sinclair guides readers to draw their own conclusions but focuses on representing God and building rel ...more
My full review is available at Blogging Theologically:

ver the last several years, a new wave of books have shown up on the shelves all looking at the question of how do we share Christ in a culture with increasingly no knowledge of Him and more options than ever before? Tim Sinclair’s Branded: Sharing Jesus with a Consumer Culture is the latest to enter the conversation. In Branded, Sinclair seeks to encourage readers in reinvestigating how they’re “marketing” Jesus to those around them. The res
The Loopy Librarian
WARNING: Do not read this book unless you are willing to be convicted of being a complacent Christian. If you want to continue to witness to people in the ineffective ways that used to work before but no longer do, don’t go anywhere near this book. It will scare you. It will shake your foundation. It might even {shudder} make you want to do something different. I gave this book four out of five stars on Goodreads. I would have liked more examples of people who had done some of the radical things ...more
This is the first non-fiction book I have read in awhile, and I was afraid it would be too dry or boring to finish. I was pleasantly surprised by how refreshing it was! Tim Sinclair uses current analogies to spur Christians into action and sharing their faith in a more personal way. Jesus isn't an object, so why should we treat Him as such? This book incorporates humor and truth to bring Christians to the realization that we need to change our evangelistic tactics.
Bill Sleeman
I have just started this book for a Mens Class that I am leading at my Church. The topic is one that many of us in the class have said we don't do well - stepping out and speaking about faith is always hard.

Completed this last week. It is a good introduction to what we often get wrong when we talk about our faith. I particularly liked that the author Tim Sinclair doesn't say "Do This" but rather "think about this...before you speak."
Amber French
I didn't know what to expect with this book but really liked it. Though the material was deep it was presented as a quick read and I wanted that. I didn't want a book I had to read slowly to absorb it all. Sinclair writes in such a way that I wanted to keep reading. The chapters were short but full of info. When I finished it, I was left with a sense to need to do something with what I'd just read. To share my Jesus with others.
Darlene Hull
Great book; very well written. Excellent insight into the mindset necessary if we're going to be able to continue to truly win people to Jesus. A great wake up call to the modern believer about authenticity, creativity, compassion, and getting out of the box.
*I won this book on the Goodreads Firstreads giveaway.*

I enjoyed this quick read, which addresses how Christians "market" Jesus. It was thought-provoking and would be excellent for a Bible study or small group discussion.
Stephanie Campbell
I loved, loved this book!
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