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Three Blind Mice: How the TV Networks Lost Their Way
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Three Blind Mice: How the TV Networks Lost Their Way

3.79 of 5 stars 3.79  ·  rating details  ·  62 ratings  ·  5 reviews
What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?

Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NB
ebook, 656 pages
Published October 6th 2010 by Vintage (first published 1991)
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Great book that goes through the history of the networks and how those early choices lay the ground work for each network's identity. Though written over a decade ago- it is still relevant.
Michael Todd
I read this in college...way before the a serious 4th network competitor, before cable became a viable challenger and long before the Internet and social media have upended the entire media world. It was most interesting, continues to have valid points and wish I still owned my copy.
Jan 29, 2008 Maurice added it  ·  review of another edition
Recommends it for: anyone employed by a tv network
too much! stopped after 216 out of 577 pages. all 3 networks were by then in the hands of other corporations. i had experienced GE's leadership at NBC and was curious to know more...but too revolted to continue reading.
It seems so long ago that Rupert Murdoch challenged the Big Three Networks with the introduction of the Fox Network, yet Auletta's coverage aging network television at the dawn of mass cable consumption is brilliant.
Hank Stuever
Not riveting, but definitely prescient.
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Ken Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of eleven books, including five national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; ...more
More about Ken Auletta...
Googled: The End of the World as We Know It World War 3.0 : Microsoft and Its Enemies Backstory: Inside the Business of News Greed and Glory on Wall Street: The Fall of the House of Lehman The Underclass

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