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The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
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The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

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"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some ...more
Hardcover, 246 pages
Published March 28th 2011 by Jossey-Bass
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Neoc
Oct 25, 2015 Neoc rated it did not like it
265 pages of Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers that could easily fit 50 pages if the authors would just concentrate on the essentials. It is waste of time to read the whole book, might as well browse through the summaries at the end of each chapter.
John
John rated it really liked it
Mar 12, 2015
Michael Labonte
Michael Labonte rated it liked it
May 06, 2015
Amy Conway
Amy Conway marked it as to-read
Apr 29, 2016
Vy Hà
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Aug 25, 2016
Karen Mitchell
Karen Mitchell marked it as to-read
Sep 01, 2016
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