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The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some ...more
Hardcover, 246 pages
Published March 28th 2011 by Jossey-Bass
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265 pages of Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers that could easily fit 50 pages if the authors would just concentrate on the essentials. It is waste of time to read the whole book, might as well browse through the summaries at the end of each chapter.