Introduction to Development Communication
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Introduction to Development Communication

4.43 of 5 stars 4.43  ·  rating details  ·  21 ratings  ·  2 reviews
There are three major values that guide the practice of Development Communication.

One, it is purposive.
Two, it is pragmatic.
Three, it is value-laden.

Dev com is purposive communication. We communicate not only to inform but also to influence the behavior of the receiver of information.

Dev com is pragmatic. To be pragmatic means being results-oriented. We evaluate if we inde...more
200 pages
Published 2003 by University of the Philippines Open University and SEARCA
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Anne
It was very informative. The last unit would really give the "aspiring" development communicators a glimpse of what their lives would be, both in and out of the university.
Jc Maralit
Apr 26, 2013 Jc Maralit marked it as to-read
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