false 10146 9 If you pick your books by their popularity--how many and which other people are reading them--then know this about <i>The Search</i>: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.<p> This ambitious book comes with a strong pedigree. Author John Battelle was a founder of <i>The Industry Standard</i> and then one of the original editors of <i>Wired</i>, two magazines which helped shape our early perceptions of the wild world of the Internet. Battelle clearly drew from his experience and contacts in writing <i>The Search</i>. In addition to the sure-handed historical perspective and easy familiarity with such dot-com stalwarts as AltaVista, Lycos, and Excite, he speckles his narrative with conversational asides from a cast of fascinating characters, such Google's founders, Larry Page and Sergey Brin; Yahoo's, Jerry Yang and David Filo; key executives at Microsoft and different VC firms on the famed Sandhill road; and numerous other insiders, particularly at the company which currently sits atop the search world, Google.<p> <i>The Search</i> is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact: "Sometimes I feel like I am on a bridge, twenty thousand feet up in the air. If I look down I'm afraid I'll fall. I don't feel like I can think about all the implications."<p> Some will shrug at such words; after all, similar hype has accompanied other technologies and other companies before. Many others, though, will search Battelle's story for meaning--and fast. <i>--Peter Han</i> 1439505 8 9 2005 The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture total:410|5:65|4:160|3:160|2:23|1:2| 410 1493 634 75 3 1 true false Fri Dec 01 00:00:00 -0800 2006 Thu Dec 14 12:06:00 -0800 2006 Tue Jan 09 09:04:40 -0800 2007
Hearing the the Goto/Overture story was interesting. While it sounds...more...]]> 3 0 false false Mon Jul 20 21:50:21 -0700 2009 Mon Jul 20 21:59:54 -0700 2009
...more...]]> 4 0 false false Sun Jan 01 00:00:00 -0800 2006 Thu Jul 09 17:32:59 -0700 2009 Thu Jul 09 17:33:09 -0700 2009
Revi...more...]]> 2 0 false false Wed Jul 23 00:00:00 -0700 2008 Wed Jul 23 15:07:54 -0700 2008 Sun Aug 03 14:41:03 -0700 2008 more...]]> 4 0 false false Mon May 26 00:20:54 -0700 2008 Wed Jun 10 18:05:54 -0700 2009 Ini adalah buku 'non-fiction', maka tidak wujud watak-watak melainkan yang benar.

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Industri 'pencarian' @ 'search engine' pada masa kini. Sangat menarik, digarap daripada kisah sebenar tentang industri tersebut. Permulaan mengisahkan 'evolving t...more...]]> 5 0 false false Thu Apr 10 00:00:00 -0700 2008 Fri May 02 20:06:43 -0700 2008 Fri May 02 20:14:44 -0700 2008 more...]]> 3 0 false false Tue May 01 00:00:00 -0700 2007 Sat May 26 06:38:55 -0700 2007 Mon May 28 08:53:36 -0700 2007 more...]]> 2 0 false false Sun Jan 01 00:00:00 -0800 2006 Thu Jul 19 03:14:55 -0700 2007 Thu Jul 19 03:15:21 -0700 2007 more...]]> 5 0 false false Tue Jan 27 16:30:20 -0800 2009 Tue Jan 27 16:31:56 -0800 2009 4 0 false false Tue Nov 25 00:00:00 -0800 2008 Tue Nov 25 07:37:54 -0800 2008 Tue Nov 25 07:41:00 -0800 2008 1 0 0 false false Mon Jan 26 06:24:07 -0800 2009 Mon Jan 26 06:26:17 -0800 2009 http://www.google.com/intl/en/press/zeit...]]> 0 0 false false Wed Feb 25 00:00:00 -0800 2009 Tue Mar 03 21:06:46 -0800 2009 Tue Mar 03 21:09:24 -0800 2009 4 0 false false Sun Jul 05 14:15:33 -0700 2009 Sun Jul 05 14:16:54 -0700 2009 3 0 false false Mon Nov 02 00:00:00 -0800 2009 Mon Nov 02 09:40:47 -0800 2009 Mon Nov 02 09:43:55 -0800 2009 5 0 false false Tue May 01 00:00:00 -0700 2007 Mon Nov 26 13:44:41 -0800 2007 Mon Nov 26 14:06:11 -0800 2007 more...]]> 3 0 false false Tue Aug 25 20:13:43 -0700 2009 Tue Aug 25 20:15:22 -0700 2009 3 0 false false Sat Jun 20 22:05:08 -0700 2009 Sun Jun 21 22:34:13 -0700 2009 4 0 false false Thu Mar 01 00:00:00 -0800 2007 Sun Feb 01 23:26:13 -0800 2009 Sun Feb 01 23:28:01 -0800 2009 3 0 false false Tue May 26 11:31:55 -0700 2009 Tue May 26 11:31:55 -0700 2009 4 0 false false Fri Oct 10 00:00:00 -0700 2008 Thu Sep 25 10:28:43 -0700 2008 Fri Oct 10 21:34:45 -0700 2008 more...]]>