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Outsmarting Google

3.82 of 5 stars 3.82  ·  rating details  ·  51 ratings  ·  6 reviews

Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts

By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-publ
Paperback, 228 pages
Published March 28th 2011 by Que (first published March 16th 2011)
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Outsmarting Google is a bit of a misnomer. It’s not about tricking Google into giving your site a high page rank. In other words, you won’t hear useless advice like keyword stuffing or hiding that will get your site black marked. Instead, this book is much more practical, seeking to teach us the things that will help build trust with Google which in turn will make our website appear earlier in key search engine results.

Although people are becoming more aware that quality content is key to bring
I actually didn't read all of this, since I had read another SEO book that pretty much exhausted all of the traditional SEO standards. However, this book has a very specific viewpoint on Google that I don't think is out there and provides more detailed info about link strategy.

There were some observations from the author that seemed odd or even ignorant. For example, the author thinks it's "arbitrary" that Google decided to make the title metadata so important (p.27). It makes perfect sense to m
Jasmine Evans
I had to read this book for work and I found that it was very interesting and informative. Evan definitely wrote it specifically for people who aren't very tech savvy. He uses a lot of analogies and examples to which most people can relate and that makes these difficult concepts a lot easier to understand. I would highly recommend it to anyone looking to improve their SEO skills, which is a valuable 21st century skill.
a must have for anyone who has a site and wants more traffic from search engines. though some content about yahoo is outdated since there was a partnership with bing.
Bill Tran
This book introducing me to the way google works . I learnt alot from this book
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