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Outsmarting Google

3.76  ·  Rating Details  ·  58 Ratings  ·  7 Reviews

Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts

By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-publ
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Paperback, 228 pages
Published March 28th 2011 by Que (first published March 16th 2011)
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Kimberly Erskine
Jun 03, 2016 Kimberly Erskine rated it liked it
Evan Bailyn’s Outsmarting Google is one of those books that have been on my “To Be Read” list for forever (which isn’t at all surprising if you look at that mile long list…). I actually got this book from a former co-worker when I worked for a digital marketing agency 2 or 3 years ago. After accepting an offer to work as an SEO Marketing Strategist for Becker’s School Supplies, I knew it was time to pick up the book and take it out of the “To Be Read” pile and move it along to the “Currently rea ...more
Tami
Apr 15, 2012 Tami rated it really liked it
Outsmarting Google is a bit of a misnomer. It’s not about tricking Google into giving your site a high page rank. In other words, you won’t hear useless advice like keyword stuffing or hiding that will get your site black marked. Instead, this book is much more practical, seeking to teach us the things that will help build trust with Google which in turn will make our website appear earlier in key search engine results.

Although people are becoming more aware that quality content is key to bring
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Dedrick
Jan 11, 2012 Dedrick rated it liked it
Shelves: i-own
I actually didn't read all of this, since I had read another SEO book that pretty much exhausted all of the traditional SEO standards. However, this book has a very specific viewpoint on Google that I don't think is out there and provides more detailed info about link strategy.

There were some observations from the author that seemed odd or even ignorant. For example, the author thinks it's "arbitrary" that Google decided to make the title metadata so important (p.27). It makes perfect sense to m
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Jasmine Evans
Jan 31, 2013 Jasmine Evans rated it really liked it
I had to read this book for work and I found that it was very interesting and informative. Evan definitely wrote it specifically for people who aren't very tech savvy. He uses a lot of analogies and examples to which most people can relate and that makes these difficult concepts a lot easier to understand. I would highly recommend it to anyone looking to improve their SEO skills, which is a valuable 21st century skill.
Thamer
Apr 10, 2012 Thamer rated it really liked it
a must have for anyone who has a site and wants more traffic from search engines. though some content about yahoo is outdated since there was a partnership with bing.
Bill Tran
Oct 05, 2012 Bill Tran rated it really liked it
This book introducing me to the way google works . I learnt alot from this book
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Apr 06, 2013 Naren.bhanushali is currently reading it
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