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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

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The Quintessence of Strategic Management" provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, anda synthesis of the respective original literature on the subject.
Hardcover, 129 pages
Published September 9th 2010 by Springer (first published January 1st 2010)
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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