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How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End
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How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End

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This Element is an excerpt from "Disrupt: Think the Unthinkable to Spark Transformation in Your Business" (9780137025145) by Luke Williams. Available in print and digital formats.

Where revolutionary innovations begin: How to create your own ""unreasonable provocation.""

It starts with a wild question: In Hollywood, it might be, ""What would happen if a shark swam into a res
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ebook, 17 pages
Published December 15th 2010 by FT Press
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