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Power Marketing of Architectural Services: A Critical Look at the Services Provided by Architects and Designers
This book is not designed to explore well-known marketing concepts. Instead, it is intended to look at applied, practical, and proven marketing approaches in a proactive manner that is designed to improve the nature and quality of architectural practice as well as that of other design professionals. It is primarily about the services offered by architectural and small desi ...more
Published November 14th 2001 by Trafford Publishing
(first published November 1st 2001)
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