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Marketing to Generation X
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Marketing to Generation X

2.75  ·  Rating Details ·  8 Ratings  ·  1 Review
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, tho ...more
ebook, 192 pages
Published January 15th 2002 by Free Press (first published January 1st 1995)
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Bryan Worra
You've got to love a book that suggests:

"Generation X doesn't dislike advertising. They dislike hype. They dislike overstatement, self-importance, hypocrisy, and the assumption that anyone would want to be disturbed at home by a salesman on the telephone..."

Although it frightens me to think of the generation that does like these things, it was amusing enough to see the assumptions made by conventional advertisers and marketers scrambling to understand the new media-savvy consumer that Gen X supp
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