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(7L) The Seven Levels of Communication

4.32  ·  Rating Details ·  504 Ratings  ·  58 Reviews
"How many of your clients would attend your funeral?"


One of the top real estate professionals in the country has written a book that details how he became "America's Most Referred Real Estate Professional". In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he m

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ebook, 0 pages
Published December 9th 2010 by Author Solutions (first published October 13th 2010)
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(showing 1-30 of 1,761)
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Michael J.
Dec 12, 2011 Michael J. rated it it was amazing  ·  (Review from the author)  ·  review of another edition
Shelves: top-10
I wrote it. Best real estate book ever written for focusing on those you know and those they know. But, remember, I am biased. My bias is based on research though. I've read over 3000 books. But I didn't stop there. I learned, implemented, failed, and evaluated. Over and over again. Read, learn, implement, fail, evaluate. I threw out the B.S. (<-- technical term =0) and honed what worked. I earned over one million dollars in my third year of sales and continue to receive an avalanche of refer ...more
Rick Yvanovich
Nov 17, 2013 Rick Yvanovich rated it it was amazing  ·  review of another edition
Recommends it for: anyone in sales / marketing / customer service
Absolutely brilliant book. A must read for sales, customer service and marketing, in fact anyone who is customer facing and wishes to grow referrals. Looking forward to applying some of these techniques ASAP. Also wondering whether there's a coach for this around here!
Matt Evans
As far as business books go, this is a good one.

My notes from when I finished the book are, in total, these: "Rick and Michelle. Jay Michaels, the guru. Dial Don. The Coach." Rick's the protagonist, Michelle's his love-interest and butt kicker. Jay Michaels, the guru, knows everything about everything and always has the right answer, delivered, of course, in a series of false-humble "aw shucks, I'm just like you" homilies. But in truth, Jay is not like Michael or the other characters; Jay is a g
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Craig
Jul 10, 2012 Craig rated it really liked it  ·  review of another edition
Shelves: ibooks
This was a very easy read, in fact I found that I just sat down and finished it off one afternoon. Michael uses a story to make his points and I really think his points are very valuable, I only used that he created easy review of his points at the end of each chapter. Now when I'm wanting to implement something, I find it hard to pull it out of the over all story. His supporting website is lacking as well, I was hoping to find some good follow ups there, exercises, reference, something besides ...more
Aaron
Sep 08, 2013 Aaron rated it it was amazing  ·  review of another edition
This book is a game changer for the Real Estate professional or really any sales professional looking to take their referral business to the next level. I've read it twice and continue to use it as a resource all the time. It was my #1 book in 2012 and will be in my top 3 this year as well even though it's a repeat. Do your business a favor and read it today! If I can finish it within a few days so can you. Easy to read, profound enough to refer back to consistently, and simple enough to impleme ...more
Melinda
Easy read reminds us to reach out and touch someone, be generous, be grateful in a systematic, storybook format. As a Keller Williams real estate broker, nothing new, just re-affirming. Recommend for those who want a quick biz kick in the butt. My big aha: easy to go from 5 to 1 hard to go from 5 to 6 via email...email is informational and easy to misunderstand.
Rachelle Nichols
Great book! Immediate applicable take-aways! Highly recommend for anyone in a referral-based business!
C. Spencer Reynolds
If you haven't read this book yet, you are missing out. Michael is a good friend of mine, so you may think that may tint my review and IT HAS! Because he is a great man, a wonderful father, loving husband AND excellent business mind and I know that personally from him.
This book needs to be required reading for real estate professionals and ought to be on the bookshelf of every leader. It is simple to the point and well written storyline that grabs you into the story and keeps you turning pages.
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Jake
Mar 01, 2016 Jake rated it really liked it  ·  review of another edition
Not in real estate, so I was skeptical and the first part of book had my assumptions confirmed. Slow in the beginning. Great story and cadence second half of the book. Any person who sells, carries a quota, with autonomy from management or is a manager can find great tips in this book.
Donna Parker
I think this book had some good ideas, reminders, and positive points about communication, business, networking, and even ways to improve your personal life most of which I felt were diluted with too much schmooze and sell, giving the whole thing an almost dodgy feel.
It felt like all the information could have been communicated effectively, without the story, in a few blog posts, or pamphlets, which might have made it more interesting.
Perhaps the format of the book didn’t translate the message
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Arlene Aponte
Sep 05, 2016 Arlene Aponte rated it it was amazing  ·  review of another edition
Fantastic read

Easy to read, detailed steps to generate referrals and the suggested books are now on my list. Can't wait to get started.
Katrin
Nov 17, 2015 Katrin rated it it was amazing  ·  review of another edition
A lot of great ideas - took a bunch of notes and will be re-reading this again. Great book for sales professionals to learn/get new ideas for referrals and building a successful business by being there for your customers and providing a fantastic service. I have already used some things I learnt from that book and that helped me to get some new sales and even attract back some customers from the past. Love it!
Laura Basadre
Apr 20, 2015 Laura Basadre rated it it was amazing  ·  review of another edition
Must Read

Excellent book, lessons taught through a story that was very relatable.
I will begin incorporating these strategies today. Should be required reading for all in business.
Don Toth
Apr 23, 2014 Don Toth rated it it was amazing  ·  review of another edition
Immersion, submission and overwhelming

Throughout this book I wanted to grab a legal pad and take notes, not the scribbled unreadable ones but ones I would put on 3x5 flash cards. I wanted to outline in a single line entry that I could read through over and over. even after I knew it well. Instead I read through continuously, allowed myself highlighting, convince if you could dogear an ebook I would be bending more pages than not.
Dew Tinnin
I love when nonfiction books add a story of real life to it. Using characters that we can relate to, however, the character in this book was far too negative for me. I had a very difficult time reading it when Debbie Downer was the main character. I felt it took away from helping people understand the seven levels of communication.
The tips were useful.
Arthur Martiroso
Jan 31, 2016 Arthur Martiroso rated it it was amazing  ·  review of another edition
Shelves: 2014
Awesome book, has all the basics and essentials on how to get more referrals out of your business! Also very easy to read as the book is told in a story format, I would definitely recommend this book to all business people and sales people who would like to attract more referrals and live a successful life of balance! Check it out at www.7LBook.com
Jennifer Landeche
As a little girl, I was very shy and quiet. Growing up, I took leadership positions in different endeavors and learned to work with my natural shyness, but I never really overcame it. My first job required me to make cold calls. I would sit at my desk staring at the phone. I left that job, in part, because my stress was so high. Since then, I have realized something rather amazing about myself. When I have to play hostess and make other people feel comfortable, my shyness completely disappears. ...more
Jeff Wu
Dec 24, 2011 Jeff Wu rated it it was amazing  ·  review of another edition
Super awesome - generosity generation - great way to live and work no matter what industry you are in - buy it - read it - and share it with someone you care about!
Amanda
Jan 19, 2013 Amanda rated it really liked it  ·  review of another edition
Loved this book! Focusing on others and our relationships is what life is about, no matter what our career is. Easy, enjoyable read.
Amy
Feb 26, 2012 Amy rated it really liked it  ·  review of another edition
Shelves: business
great book, good ideas...but ideas mean nothing without implementing them! time to get busy!
Eric Hempler
Dec 08, 2010 Eric Hempler rated it it was amazing  ·  review of another edition
I wrote a review on my site, http://www.erichemplerscorner.com/the...
Nicole
Jul 08, 2014 Nicole rated it really liked it  ·  review of another edition
A little cheesey of a story, but it helps get the point across.
Fotis Chatzinicolaou
Το κύριο concept του βιβλίου είναι να είσαι όσο περισσότερο κοινωνικός γίνεται, να σκέφτεσαι πάντα τι μπορείς να κάνεις για τους άλλους, να ενδιαφέρεσαι για την ζωή τους, να προσπαθείς να τους συνδέεις με άτομα που μπορεί να χρειάζεται ο ένας τις υπηρεσίες του άλλου και θα ανταμειφθείς στην δουλειά σου με το να σε προτεινουν ακι σε άλλα άτομα.

Αρκετά ωραίες ιδέες, το βιβλίο διαβάζεται άνετα (είναι σε μορφή ιστορίας) και αν εξαιρέσεις κάποια πράγματα που στην αρχή το μυαλό σου τα πολεμά πάρα πολύ
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Ebony
May 01, 2014 Ebony rated it it was amazing  ·  review of another edition
I'm normally skeptical about books like this. I've never really understood how people could find motivation for their businesses or careers until now. This book told a story instead of giving you a list of steps and statistics. I found that, while enjoying the story and **SPOILER ALERT** hoping Rick would get the girl, I was learning how to effectively turn my relationships into referrals. I am so glad that I came across this book and will be applying some of the strategies mentioned. I recommen ...more
Sheri Maher
Apr 04, 2014 Sheri Maher rated it it was amazing
This is THE book on referrals!! Must read!!
Keith Pentz
Jan 17, 2015 Keith Pentz rated it it was amazing  ·  review of another edition
THE MUST READ book for anyone that is involved in Real Estate (or any other business). Michael shares his philosophy that has made him North America's #1 referred Real Estate Professional in an easy to read and relate-able style.
From a Realtor POV I can tell you that if you are not implementing Michael's 7L ideals, principles and actions you are wasting time, money and energy.
This book will make you reevaluate your relationships and business models and increase your appreciation of those aroun
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Mark Lawry
Recommended to me in a class on Entrepreneurship at work. I would say it has several pages of valuable insights padded by another 100 pages of unnecessary story and hype. A good 5 to 10 page cheat sheet could be made from it. I’m not one for the Dave Ramsey style motivational talks before 1,000s of people in a huge coliseum setting, which is what this book feels like (depicts.) That being said, very valuable nuggets of ideas if one works in high end sales such as cars, houses, recruiting, etc.
Mark Reinert
Nov 05, 2014 Mark Reinert rated it really liked it  ·  review of another edition
Great story that was realistic and engaging, and the message is sound. I pulled a few nuggets for immediate use. A bit difficult to navigate among the various footnotes and the webpages are fairly simple. Not real organized layout of resources, but hey, it's free...
Cheryl C.
Dec 28, 2014 Cheryl C. rated it it was amazing  ·  review of another edition
I found The Seven Levels of Communication fascinating because it is a real life working method to increase your sphere of influence but told without an authority telling you how to implement it. The book's unusual format allows it to be less threatening because you can focus on Rick's story without feeling like you need to compare yourself to him, He's not a real guy. He doesn't have tons of real life examples of his success to jam down your throat. Now, perhaps, some might think that's a negati ...more
Greg Eldred
Aug 26, 2015 Greg Eldred rated it it was amazing  ·  review of another edition
Excellent book. Follow the principles consistently and it pays off without a doubt.

I really liked how Maher gets his points and principles across through a real life character and story line.

Excellent.
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“Okay, so how are you going to ask them for a referral without using the word ‘referral’,” Coach challenged him. Rick paused and took a deep breath, “David, it’s been terrific working with you and DeAnna; do you know anyone looking to buy a home soon?” Rick cringed, waiting for the cockamamie. “Rick, not great, but you would probably get a referral out of that,” Coach said approvingly, “Just a few small changes will increase your odds. Start with ‘who’ not ‘do’ and work ‘is another renter or first time buyer like you’ into your question.” Rick took a second. “David, it’s been great working with you. Who is another renter or first time home buyer like you who is looking to buy a home soon?” That sounded pretty good. “Yes,” Coach said, satisfied. “More specific is” 1 likes
“When the student is ready, the teacher will appear.” Chinese Proverb” 1 likes
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