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Design DNA: Logos: 300+ International Logos Deconstructed

3.95  ·  Rating Details ·  19 Ratings  ·  1 Review
"Design DNA: Logos "is a practical and inspirational guide to logo design. A showcase of over 500 great logos from around the world, this book analyzes how and why logos are constructed to successfully communicate and convey brand value. The logos included are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing, and ...more
Paperback, 240 pages
Published December 30th 2010 by How Books
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Alex Devero
May 22, 2016 Alex Devero rated it liked it  ·  review of another edition
Shelves: design
Kniha nabízí náhled pod pokličku úspěchu 300 známých a často velice nejkreativnějších logotypů.
Loga zobrazená v knize jsou přehledně rozdělena podle odvětví a jednotlivé každé logo obsahuje krátkou sekci s informacemi o zadavateli, tvůrci, a postupu jenž vedl k výslednému logu.

Kniha rovněž obsahuje několik delších případových studií úspěšných návrhů. Tyto studie mapují proces návrhu logotypu a popisují praktické otázky jenž si designér při návrhu kladl a problémů jenž bylo třeba řešit.

Kniha zač
...more
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