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Islamic Branding and Marketing: Creating a Global Islamic Business

3.89  ·  Rating Details ·  9 Ratings  ·  1 Review
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Mu ...more
Hardcover, 324 pages
Published June 15th 2011 by John Wiley & Sons (first published March 1st 2011)
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Asma
Aug 16, 2011 Asma rated it it was ok
Interesting stuff, poorly written, making an interesting topic a little dull - perhaps because Temporal dedicates too much time covering what, for me as a Muslim, is basic knowledge of Muslim audiences. Still holding on to hope that it improves!
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