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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
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Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

3.81 of 5 stars 3.81  ·  rating details  ·  21 ratings  ·  7 reviews

‘A really practical and helpful guide: essential reading for anyone involved in retailing.’

Charles Dunstone, CEO, The Carphone Warehouse

Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same – one day could be a triumph, the next a disaster. But when you get it right, i

Paperback, 240 pages
Published June 24th 2011 by FT Press
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(showing 1-30 of 86)
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Simplicity is always good when we talk about business tips and know-hows. Thus, this 3rd Edition, did not bamboozle me with management jargon either. Richard Hammond’s ‘Smart Retail’ explained retail business the correct way – easy and uncomplicated.

At every turn here, Hammond emphasised, that retail business is about attracting and fulfilling customers and employee’s needs. The book contained logical and essential points, which boiled down to plain old common sense really.

Being a retailer mysel
Darran Mclaughlin
An excellent guide book for anyone in the retail sector. Probably worth re-reading at a later point. I already knew much of the advice Hammond offered but it is easy to get complacent.
Look at me, reading a book about running a retail business - anyone would think that I owned a soap-making business or something ..... hold on a minute.

Actually, this book was really very inspiring. It's written in very uncorporate language - sometimes so much so that it becomes "a style" rather than natural writing, but on the whole it's very refreshing when the whole retail consultancy business is based on obfuscations.

Hammond deliberately points out that selling stuff is simple - but easy to
This book was lent to me by a good officemate after he went to explore other ventures. It was the same book lent to him by our boss.

Okay, so basically, Smart Retail offers more than enough winning ideas and strategies especially in the retail industry. What I was able to pick up was that happy team members are essential in obtaining the goal or the bottom line of the business. Also, it was a good recap when the online social media as well as the traditional means of marketing were discussed.
Austin Storm
Solid book, great tone and good advice. Not a lot of concrete things for a small, single-store retailer. Writer is British and so are most of the examples. Still found it encouraging.
Aug 25, 2012 Kris added it
Shelves: gaveup
Free book. No. Maybe better if I worked in retail?
Enjoying it so far
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