Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
A really practical and helpful guide: essential reading for anyone involved in retailing.
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. Its immediate, exciting, risky and hard to predict. No two days are the same one day could be a triumph, the next a disaster. But when you get it right, i...more
At every turn here, Hammond emphasised, that retail business is about attracting and fulfilling customers and employee’s needs. The book contained logical and essential points, which boiled down to plain old common sense really.
Being a retailer mysel ...more
Actually, this book was really very inspiring. It's written in very uncorporate language - sometimes so much so that it becomes "a style" rather than natural writing, but on the whole it's very refreshing when the whole retail consultancy business is based on obfuscations.
Hammond deliberately points out that selling stuff is simple - but easy to ...more
Okay, so basically, Smart Retail offers more than enough winning ideas and strategies especially in the retail industry. What I was able to pick up was that happy team members are essential in obtaining the goal or the bottom line of the business. Also, it was a good recap when the online social media as well as the traditional means of marketing were discussed.