Zingerman's Guide to Giving Great Service
Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal,...more
Hardcover, 144 pages
Published
December 1st 2004
by Hyperion
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I really enjoyed this little book on how to give great service (treat your customers like royalty). I'm sure that most, if not all, of us, know the right thing to do. The question is, do we always do it. Great customer service never goes out of style and it behooves us to pay attention to Winzweig's pithy advice. Educators especially, should pay attention to this book. In this age of competition for students to choose our schools, the customer service we provide, from the cleaners, assistants, s...more
The Zingerman's Approach to Great Service
1) We teach it. Without effective training, great service is just one more good idea that never really happens. We're relentless about our service training. The good news is that there's no reason others can't be just as dedicated. I'll guarantee that it's worth the effort - this stuff really works! When someone finishes our training, they actually know what we expect with regard to service. And - through our classes, seminars, and training materials - we...more
1) We teach it. Without effective training, great service is just one more good idea that never really happens. We're relentless about our service training. The good news is that there's no reason others can't be just as dedicated. I'll guarantee that it's worth the effort - this stuff really works! When someone finishes our training, they actually know what we expect with regard to service. And - through our classes, seminars, and training materials - we...more
Weinzweig's rules of good customer service are well mapped out and easy to grasp. The jist of it: make people feel better rather than worse after their encounters with you, find a way to help them get what they want, even when you can't provide it, and customer service encounters aren't necessarily 'fair'--it's your job to try to please the customer, not vice versa; that's what makes them customers, and keeps them coming back. This book is slim at only 130 pages, but the author's highly accessib...more
Note: I have a bias to this book since I work for this company. However I still enjoyed reading this. It's a quick, info heavy book on ways to improve service for any business and relates to the culture of people instead of a bullet point list of action steps. The language is simple and it reads well. Ari has an incredibly clear voice in all of his writing and you'll feel as if a friend is speaking to you instead of a CEO from a successful multi-platform food business. It's not a long read and i...more
This book is helpful in pointing out why great service is so uncommon- it's unfair, difficult to track, and not necessarily respected in our culture. I think acknowledging that makes me appreciate great service when I see it even more, and makes me consider ways that I can improve my service more and respond in the moment. It's not an earth shattering book, but a good foundation for those starting out in a career. Even if you're not directly 'client facing' its good to note that we all have to g...more
Reading this for work with all the other managers. I see lots of specific things that I do use and can also grow in my use, but I'm really struggling with some things that are presented here. We'll be having a corporate seminar on all this in the next couple of weeks and I'm trying to keep an open mind until we go through it.
Ok at best...there are good concepts for anybody coming from non service industry to service industry...but even the 120 pages the book has seemed excessive...the book could be reduced to a 3 pager article...it becomes repetitive after a point...there are quite a concepts In this book that the author could have elaborated on also..
Sep 14, 2009
Tai-Ling
is currently reading it
pg 80
Even though I don't work in the food industry, it was easy to see how this could apply to my current administrative gig. I find myself approaching my job in a more positive manner, and in return, I'm noticing people responding to me in the same fashion. An invaluable read for anyone who works with others...as in, EVERYONE!
May 04, 2013
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Apr 19, 2013 04:39am