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<book id="100467">
  <title><![CDATA[Small Giants: Companies That Choose to Be Great Instead of Big]]></title>
  <isbn><![CDATA[1591841496]]></isbn>
  <isbn13><![CDATA[9781591841494]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1171467695m/100467.jpg</image_url>
    <work>
  <best_book_id type="integer">100467</best_book_id>
  <books_count type="integer">1</books_count>
  <default_description>It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. &lt;P&gt; In &lt;I&gt;Small Giants&lt;/I&gt;, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer.  They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar &amp; Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Community of Businesses, including the world-famous Zingerman's Deli of Ann Arbor. &lt;P&gt; Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create.  And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book. &lt;P&gt; &lt;I&gt;Small Giants&lt;I/&gt; is a finalist for the &lt;I&gt;Financial Times&lt;I/&gt; / Goldman Sachs Business Book of the Year Award</default_description>
  <id type="integer">96867</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">27</original_publication_day>
  <original_publication_month type="integer">3</original_publication_month>
  <original_publication_year type="integer">2007</original_publication_year>
  <original_title>Small Giants: Companies That Choose to Be Great Instead of Big</original_title>
  <rating_dist>total:101|5:24|4:49|3:24|2:4|1:0|</rating_dist>
  <ratings_count type="integer">101</ratings_count>
  <ratings_sum type="integer">396</ratings_sum>
  <reviews_count type="integer">225</reviews_count>
  <text_reviews_count type="integer">21</text_reviews_count>
</work>

  <average_rating><![CDATA[3.92]]></average_rating>
  <ratings_count><![CDATA[101]]></ratings_count>
  <text_reviews_count><![CDATA[21]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/100467.Small_Giants_Companies_That_Choose_to_Be_Great_Instead_of_Big]]></url>
  <authors>
        <author id="58003">
      <name><![CDATA[Bo Burlingham]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/58003.Bo_Burlingham]]></url>
      <average_rating><![CDATA[3.93]]></average_rating>
      <ratings_count><![CDATA[181]]></ratings_count>
      <text_reviews_count><![CDATA[50]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="225">
    <review id="19891013">
    <user id="1073289">
    <name><![CDATA[Kimball]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1073289-kimball]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Mar 16 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 10 15:28:35 -0700 2008</date_added>
  <date_updated>Wed Mar 25 15:39:17 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Though this is truly a business book, it contains material valuable to anyone, in any walk of life.  I'll get my two gripes out on the table right away, because other than these I loved this book.<br/><br/>First, it was a bit chaotic overall, making it hard to get my head around what specific conc...<a href="http://www.goodreads.com/review/show/19891013">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19891013]]></url>
</review>
    <review id="48811273">
    <user id="1914230">
    <name><![CDATA[Philip]]></name>
    <location><![CDATA[Fremont, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1914230-philip]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Mar 19 00:00:00 -0700 2009</read_at>
  <date_added>Tue Mar 10 10:29:17 -0700 2009</date_added>
  <date_updated>Thu Mar 19 15:51:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[While the focus of this book is on smaller private companies, the messages about maintain the company’s “mojo” and core values resonate with me.  I read slowly, a chapter at a time with days between so I could reflect on the messages each day.  Very relevant pieces about what many of these com...<a href="http://www.goodreads.com/review/show/48811273">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48811273]]></url>
</review>
    <review id="49176581">
    <user id="1128392">
    <name><![CDATA[Gene]]></name>
    <location><![CDATA[Costa Rica]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1128392-gene]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Mar 20 00:00:00 -0700 2009</read_at>
  <date_added>Fri Mar 13 13:36:02 -0700 2009</date_added>
  <date_updated>Fri Mar 20 12:27:32 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Nice to learn about Anchor Brewing Company after drinking their beers for so long.  Also great insights into other small businesses that were able to keep their principles and still survive and thrive - very relevant for us at Orange Photography and where we are with our company!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49176581]]></url>
</review>
    <review id="61759713">
    <user id="223939">
    <name><![CDATA[Sprizee]]></name>
    <location><![CDATA[Seattle, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/223939-sprizee]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Jul 01 08:49:39 -0700 2009</date_added>
  <date_updated>Wed Jul 01 08:50:41 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Unlike most free books given out at conferences this one actually seems like it will be interesting and worth reading. Picked up at the Seattle Small and Special Conference.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61759713]]></url>
</review>
    <review id="13293764">
    <user id="735931">
    <name><![CDATA[Lauren]]></name>
    <location><![CDATA[Vancouver, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/735931-lauren]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business-and-finance" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Jan 23 11:59:27 -0800 2008</date_added>
  <date_updated>Wed Jan 23 12:00:14 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Among the shelves of books touting growth, growth, growth, this book stands out as an inspiration for every entrepreneur who believes there's value in keeping a lid on corporate sprawl. Bo Burlingham profiles some incredible businesses -- from Ani DiFranco's Righteous Babe Records to Zingerman's Del...<a href="http://www.goodreads.com/review/show/13293764">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13293764]]></url>
</review>
    <review id="9470947">
    <user id="215673">
    <name><![CDATA[Cameron]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/215673-cameron]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>true</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[biz folks]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Nov 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri Nov 23 20:39:06 -0800 2007</date_added>
  <date_updated>Sun Nov 25 12:10:55 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is mostly inspiration.  Not too much practical stuff in here, but a good reminder that good businesses come in all sorts of weird shapes and forms.  Small Giants suffers from a bad obsession with Good to Great, especially since it is not quantitative or scientific at all, whereas Good to Great ...<a href="http://www.goodreads.com/review/show/9470947">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/9470947]]></url>
</review>
    <review id="56116253">
    <user id="2270806">
    <name><![CDATA[Brittney]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2270806-brittney-beck]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu May 14 17:19:59 -0700 2009</date_added>
  <date_updated>Thu May 14 17:20:20 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Another AWESOME book.  I love this one.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56116253]]></url>
</review>
    <review id="11750207">
    <user id="608131">
    <name><![CDATA[Melissa]]></name>
    <location><![CDATA[Portland, OR]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/608131-melissa-luna]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Feb 01 00:00:00 -0800 2008</read_at>
  <date_added>Sat Jan 05 19:18:50 -0800 2008</date_added>
  <date_updated>Sat Jan 05 19:18:50 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was book was really well-written, I thought.  It flowed smoothly from one business to the next, delving into each one enough to give you a real sense of the people and dynamics at work.  It was so interesting - and not boring at all.  That is pretty good for a book about business.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/11750207]]></url>
</review>
    <review id="6448541">
    <user id="395416">
    <name><![CDATA[Nancy]]></name>
    <location><![CDATA[Charlottesville, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/395416-nancy]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Sep 19 12:00:13 -0700 2007</date_added>
  <date_updated>Wed Sep 19 12:54:38 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[If all companies could glean just a little bit from this book and the companies profiled in it, the world would be a better place.  Would highly recommend to any small business owner...this book really shaped my ideas about the social responsibilities that are attached to business ownership...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6448541]]></url>
</review>
    <review id="4202665">
    <user id="260468">
    <name><![CDATA[Lauren]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/260468-lauren]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Aug 07 08:20:52 -0700 2007</date_added>
  <date_updated>Tue Aug 07 08:22:35 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I just started this book yesterday and so far I like it a lot. It seems like it will be very different from &quot;Good to Great&quot;, but will still deal with the themes of that book.  Would recommend reading &quot;Good to Great&quot; before reading this book though.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/4202665]]></url>
</review>
    <review id="21461897">
    <user id="26618">
    <name><![CDATA[Eric]]></name>
    <location><![CDATA[San Diego, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/26618-eric]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="bidness" />
      </shelves>
  <recommended_for><![CDATA[people that work in small companys]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jun 05 00:00:00 -0700 2008</read_at>
  <date_added>Fri May 02 09:48:02 -0700 2008</date_added>
  <date_updated>Thu Jun 05 17:20:30 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[good way to re-examine your purpose in undertaking anything.  &quot;mojo&quot; is preached throughout.  When you get too big you are very susceptible to losing it.  you really have to have passion about what you are doing to be successful.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21461897]]></url>
</review>
    <review id="17229663">
    <user id="972190">
    <name><![CDATA[Amy]]></name>
    <location><![CDATA[Annandale, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/972190-amy]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Mar 07 08:04:05 -0800 2008</date_added>
  <date_updated>Fri Mar 07 08:06:12 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[The first book I've ever read from the BUSINESS shelf. Read it for work, but found it pretty interesting. If you own, manage or work for an independently-owned company, you'll learn something insightful. I did!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/17229663]]></url>
</review>
    <review id="15244681">
    <user id="17999">
    <name><![CDATA[Tom]]></name>
    <location><![CDATA[Schaumburg, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/17999-tom]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Feb 12 10:07:48 -0800 2008</date_added>
  <date_updated>Tue Feb 12 10:10:12 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A fascinating survey of several companies that through actual business practice found that unrestrained growth might not be the best way to run things.  An eye-opening read for anyone interested in business.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/15244681]]></url>
</review>
    <review id="32047473">
    <user id="765567">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/765567-kevin]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Sep 04 18:38:25 -0700 2008</date_added>
  <date_updated>Thu Sep 04 18:39:35 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[sounds like a great book. I have been reading some business related books for the company I am working for and really enjoying looking like a business man when I travel]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/32047473]]></url>
</review>
    <review id="21744931">
    <user id="1144978">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1144978-chris-hyer]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[Kent Oram]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Apr 20 00:00:00 -0700 2008</read_at>
  <date_added>Tue May 06 19:02:42 -0700 2008</date_added>
  <date_updated>Tue May 06 19:04:26 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Excellent book that is easy to sit down and devour.  Every CEO should read this book and think about the message it sends.  Isn't it better to be great than big?]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21744931]]></url>
</review>
    <review id="2400657">
    <user id="154646">
    <name><![CDATA[Elle]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/154646-elle]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Tue Jun 26 09:09:25 -0700 2007</date_added>
  <date_updated>Tue Jun 26 09:10:24 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really enjoying this book - faster paced and more engaging than a lot of &quot;business&quot; books.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2400657]]></url>
</review>
    <review id="5477011">
    <user id="121696">
    <name><![CDATA[Emily]]></name>
    <location><![CDATA[Aiken, SC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/121696-emily]]></url>
  </user>
      <rating>0</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat Sep 01 08:27:44 -0700 2007</date_added>
  <date_updated>Sat Sep 01 08:28:09 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[<br/>This was sent to me by a marketing agency as part of their bid package.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5477011]]></url>
</review>
    <review id="5107080">
    <user id="77522">
    <name><![CDATA[Taylor]]></name>
    <location><![CDATA[Winston Salem, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/77522-taylor]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Sep 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Aug 25 13:39:53 -0700 2007</date_added>
  <date_updated>Sun Sep 09 22:19:08 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Really intriguing.  Highly recommended.  Part of my recent business interest streak...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/5107080]]></url>
</review>
    <review id="13820938">
    <user id="391511">
    <name><![CDATA[Owen]]></name>
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  <date_added>Mon Jan 28 09:13:22 -0800 2008</date_added>
  <date_updated>Mon Jan 28 09:13:22 -0800 2008</date_updated>
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    <body><![CDATA[recommended by brahm amahdi of people's grocery]]></body>
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    <review id="12988146">
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    <name><![CDATA[Alan]]></name>
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  <read_at>Sat Jul 01 00:00:00 -0700 2006</read_at>
  <date_added>Sun Jan 20 16:00:59 -0800 2008</date_added>
  <date_updated>Sun Jan 20 16:02:13 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great inspirational book for a small business owner.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12988146]]></url>
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