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Cross-Cultural Selling for Dummies

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Want to reach out to multicultural customers? "Cross-Cultural Selling For Dummies" is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of you...more
ebook, 384 pages
Published November 1st 2008 by For Dummies
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