Madscam: Kick-Ass Advertising Without the Madison Avenue Price Tag
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Madscam: Kick-Ass Advertising Without the Madison Avenue Price Tag

4.33 of 5 stars 4.33  ·  rating details  ·  9 ratings  ·  1 review
Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!

In this no-holds-barred expose of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing adver...more
Paperback, 264 pages
Published November 6th 2006 by Entrepreneur Press
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Peter Roise
Very practical, fun to read, and down-to-earth. This is like "Positioning" without the idealism. Very good.
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