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Madscam: Kick-Ass Advertising Without the Madison Avenue Price Tag
Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own
In this no-holds-barred expose of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing adver
...morePaperback, 264 pages
Published
November 6th 2006
by Entrepreneur Press
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