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The Highly Effective Marketing Plan (Hemp): A Proven, Practical, Planning Process for Companies of All Sizes

3.33  ·  Rating Details ·  9 Ratings  ·  1 Review
A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.
HEMP is a straightforward, simple, 17 step plan which you can us
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Published October 16th 2008 by FT Press (first published April 28th 2004)
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Crystal
Oct 28, 2012 Crystal rated it really liked it
Shelves: non-fiction
I found this book easy to read and helpful, the suggestions are easy to apply.
It’s not about giving great cookie cutter marketing solutions but a list of steps for you to create a marketing identity.
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Senior Lecturer In American Literature for the University of Manchester.

Knight has written multiple books about conspiracy theories in American culture.
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