Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

3.5 of 5 stars 3.50  ·  rating details  ·  2 ratings  ·  0 reviews
"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their under...more
Paperback, 260 pages
Published November 28th 2005 by Kogan Page (first published November 1st 2005)
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Jeff McNeill
May 09, 2009
Jeff McNeill added it
Shelves: brand
Nikofantacy
Jun 21, 2007
Nikofantacy rated it 4 of 5 stars
Recommends it for: everybody

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